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EE Times Interviews Wind River's Ken Klein on Intel, Multicore and Embedded Linux

LONDON, Oct. 22 /PRNewswire/ -- Wind River's president, Ken Klein comments in an interview with EE Times on how it is not "business as usual"; it is "better than usual," following the closure of the deal that sees the operating system and tool developer company becoming a wholly owned subsidiary of Intel in the processor giant's Software and Services Group.

The move made quite a stir when it was announced earlier this year after what Klein described as "a year-long courtship."

"Perhaps the most important thing from a strategic point of view has been to ensure that we remain and are seen as an independent unit within the Intel set-up," said Klein. That is because "one of the main concerns that has been raised is our commitment to non-Intel silicon. Ironically, with the investment from Intel, we have managed to increase engagements with existing partners such as Freescale, NEC, RMI and Cavium. I think we have proven already our commitment to silicon neutrality," said Klein.

The big picture strategy, Klein asserts, is to build a silicon neutral software franchise within Intel . "Our model is IBM, which typically generates 20 percent of its revenues but 40 percent of its profits from software." The "shared vision" is that the Software and Services division, which has been a cost centre and enabling centre within Intel shifts to becoming a profit centre. "We will be working on more joint projects, but more importantly, we will help Intel commercialize and monetize its investments in software."

Read the entire article: http://www.eetimes.com/news/latest/showArticle.jhtml?articleID=220900144

About EE Times Group
EE Times Group, a division of United Business Media [LON:UBM], is the global leader in media and marketing services for the electronics industry. We deliver results for the key influencers and decision makers involved in the design, development and commercialization of technology through our market leading brands. More than 1.1 million engineering professionals engage with the EE Times Network - EE Times, TechOnline, DesignLines, and Embedded.com - across the globe. The technology community comes to our market leading events to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. As well, EE Times Group provides end-to-end services ranging from next-generation marketing, integrated media and research.

EE Times Contact:

George Leopold

News Director, EE Times

516.562.5090

[email protected]

Related links:

Eetimes.com

Importance of Multicore
Mobile, Embedded Linux and Related Links

Editor's Note:

1. United Business Media

UBM (LON:UBM) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetization of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities - from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists - with integrated events, online, print and business information products. Our 6,400 staff in more than 30 countries are organised into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to www.ubm.com

SOURCE EE Times Group

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