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Coffee Table Tags

It's surprising more book publishers are not following Rough Guide's lead

SEO Journal

Embedding tags in books is probably the most obvious way to connect print content with online content so it's surprising more book publishers are not following Rough Guide's lead.

Their new coffee table book, Earthbound: a Rough Guide to the World in Pictures is tag-enabled.

Each image in the book is linked to a QR Code that resolves to a Google map of the location for more context-specific

Stewart McKienoreply@blogger.com

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More Stories By Stewart McKie

Stewart McKie has 25 years of IT industry experience. His education includes a MSc in Organization Consulting and a MA in Screenwriting. I was the Technology Editor of Business Finance magazine during 1995-2000 and also wrote regular features for Intelligent Enterprise magazine. I am the author of six books on accounting software and over 50 technology white papers. My current focus is my screenwriting 2.0 app called Scenepad and my supply-chain auditing app. I have managed many ERP selections and implementations of SunSystems all over the world. Currently I am engaged as the Implementation Oversight consultant for a global AX2009 rollout for a manufacturing client and as the selection consultant for pan-European ERP solution.

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