BusinessWeek’s October 2009 issue highlighted “The Lost Generation” and the job search woes of young college graduates.

With unemployment rates now at a staggering 10.2 per cent, the highest in 26 years, college grads are finding it especially difficult to secure their first career gig. In fact, many are unemployed or employed in jobs not requiring a college degree.

So how does a Gen Y college grad, with little experience, make a smooth transition to gainful, and perhaps even meaningful, employment?

Join William Arruda, found of Reach Personal Branding, as he interviews Lindsey Pollak about her best-selling book Getting from College to Career: 90 Things to Do Before You Join the Real World (HarperCollins).

The November 2009 Reach Personal Branding Interview is on Thursday, November 12 at noon EDT and will be recorded for download if you cannot attend the live event. You will learn:

- Why careers for Gen Y are different than previous generations’ careers,
- How college students and recent grads can avoid the biggest job-hunting mistakes,
- Tips for parents to assist their children,
- What universities can do to help, and
- Why social media is changing job hunting and career development.

Lindsey Pollak’s blog is consistently top-rated; she writes as well for The Huffington Post and FastCompany.com, heavy hitters in thought leadership. A graduate of Yale University, Lindsey is a sought-after speaker and college-to-career expert for media outlets such as The New York Times and The Wall Street Journal.

Cross-posted at Career Goddess Blog