Apache Authors: Pat Romanski, Liz McMillan, Elizabeth White, Christopher Harrold, Janakiram MSV

Related Topics: @CloudExpo

@CloudExpo: Blog Feed Post

Is There a Place for Big Data in SMB Markets?

Is Big Data destined only for the top 3,000 companies worldwide?

Is Big Data destined for only the top 3,000 companies worldwide? What about medium or small companies who are equally as data-driven? Is there a place for Big Data in SMB markets? When I talk to SMB companies about their use of public cloud services, it’s a no-brainer. Pay as you go, lower costs upfront, quick time-to-market. With private and public cloud solutions, both big and small companies benefit.

So what about big data platforms? Is there an equivalent opportunity, or is Big Data only suited for Big Companies with Big Problems?

I think Big Data applies to all, and here’s why.


When I first started working on Teradata’s next-generation switch fabric, the BYNET, back in the early 90s, Teradata was around $250M in revenue (now over $2B). The concept of decision support systems (DSS) evolved into data warehousing and grew to become the largest pool of enterprise data (Big Data) for those enterprises who had  a large enough business to create meaningful amounts of data, and who had the money to invest in their data infrastructure.

Operational systems, known as online transaction processing systems (OLTP), were built on top of smaller data infrastructure powering transaction-oriented applications. Oracle owns this space much like Teradata owns the data warehousing space. Unlike the DSS/Data warehouse space, smaller companies benefited from the use of these operational systems, much like their larger competition.

Analytic Appliance Era

Then enters the era of analytic appliances. In the mid-1990s I became involved in an effort to lead in-database analytics (powering further innovations in OLAP and Data Mining). With the vision of pushing the analysis of the data closer to the data itself, many followed suit and companies like NetezzaGreenplumParAccelAsterDataKickfireVertica, and others entered the market, addressing the need to provide rapid analysis of data volumes scaling into petabytes. The key words here are “rapid” (or real-time), “analysis” (or analytics), and “petabytes” (big data).

Why didn’t the incumbents like Teradata and Oracle sieze the opportunity here? Lots of reasons…politics, the inability to respond quickly to changing market dynamics, etc.

Big Data Era

A number of things led to the creation/adoption of the Hadoop/MapReduce framework – one of those including the need to have a frictionless data playground where data scientists could simple investigate…discover.

Given birth by the large-scale early adopters such as Google and Yahoo!, Hadoop /MR is now well-positioned to address the needs of medium and small-sized companies.

I argue that we will see the following evolution of Big Data technologies which originated from the large web-scale companies like Yahoo!, Linkedin, Twitter, and the like:

  • Hardening of the Hadoop ecosystem
  • Broad integration with existing toolsets (e.g. BI)
  • Real-time enablement
  • Further cloud-enablement
  • Clear application use-cases / offerings across verticals

This is an obvious exaggeration to emphasize my point that we may see a shift of dollars to new emerging players. But more importantly, the pie will grow to include the creation of new data infrastructure market share for SMBs due to the innovations in the Big Data space.

Companies like Teradata will benefit from new revenues from acquisitions like AsterData, and integration with Hadoop. Companies like Oracle will also benefit from integration with Hadoop.

However, the potentially larger opportunity will be for new startups who are not tied purely to the needs of the Fortune 3,000 and can quickly tap into the burgeoning market of smaller companies seeking data analytics solutions.

New players who can appreciate the needs of these smaller clients and leverage the product of Silicon Valley’s large web-scale companies (build on commodity hardware and open source software) will be able capture a large, growing, untapped, data-driven market.

Read the original blog entry...

More Stories By Jim Kaskade

Jim Kaskade currently leads Janrain, the category creator of Consumer Identity & Access Management (CIAM). We believe that your identity is the most important thing you own, and that your identity should not only be easy to use, but it should be safe to use when accessing your digital world. Janrain is an Identity Cloud servicing Global 3000 enterprises providing a consistent, seamless, and safe experience for end-users when they access their digital applications (web, mobile, or IoT).

Prior to Janrain, Jim was the VP & GM of Digital Applications at CSC. This line of business was over $1B in commercial revenue, including both consulting and delivery organizations and is focused on serving Fortune 1000 companies in the United States, Canada, Mexico, Peru, Chile, Argentina, and Brazil. Prior to this, Jim was the VP & GM of Big Data & Analytics at CSC. In his role, he led the fastest growing business at CSC, overseeing the development and implementation of innovative offerings that help clients convert data into revenue. Jim was also the CEO of Infochimps; Entrepreneur-in-Residence at PARC, a Xerox company; SVP, General Manager and Chief of Cloud at SIOS Technology; CEO at StackIQ; CEO of Eyespot; CEO of Integral Semi; and CEO of INCEP Technologies. Jim started his career at Teradata where he spent ten years in enterprise data warehousing, analytical applications, and business intelligence services designed to maximize the intrinsic value of data, servicing fortune 1000 companies in telecom, retail, and financial markets.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.

@ThingsExpo Stories
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups.
The standardization of container runtimes and images has sparked the creation of an almost overwhelming number of new open source projects that build on and otherwise work with these specifications. Of course, there's Kubernetes, which orchestrates and manages collections of containers. It was one of the first and best-known examples of projects that make containers truly useful for production use. However, more recently, the container ecosystem has truly exploded. A service mesh like Istio addr...
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the limits, as demands around hybrid options continue to grow.
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
As IoT continues to increase momentum, so does the associated risk. Secure Device Lifecycle Management (DLM) is ranked as one of the most important technology areas of IoT. Driving this trend is the realization that secure support for IoT devices provides companies the ability to deliver high-quality, reliable, secure offerings faster, create new revenue streams, and reduce support costs, all while building a competitive advantage in their markets. In this session, we will use customer use cases...
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
The IoT Will Grow: In what might be the most obvious prediction of the decade, the IoT will continue to expand next year, with more and more devices coming online every single day. What isn’t so obvious about this prediction: where that growth will occur. The retail, healthcare, and industrial/supply chain industries will likely see the greatest growth. Forrester Research has predicted the IoT will become “the backbone” of customer value as it continues to grow. It is no surprise that retail is ...
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of bus...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, we provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading...
DXWorldEXPO LLC announced today that "Miami Blockchain Event by FinTechEXPO" has announced that its Call for Papers is now open. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Financial enterprises in New York City, London, Singapore, and other world financial capitals are embracing a new generation of smart, automated FinTech that eliminates many cumbersome, slow, and expe...
Cloud Expo | DXWorld Expo have announced the conference tracks for Cloud Expo 2018. Cloud Expo will be held June 5-7, 2018, at the Javits Center in New York City, and November 6-8, 2018, at the Santa Clara Convention Center, Santa Clara, CA. Digital Transformation (DX) is a major focus with the introduction of DX Expo within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive ov...
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
DXWorldEXPO LLC announced today that ICOHOLDER named "Media Sponsor" of Miami Blockchain Event by FinTechEXPO. ICOHOLDER give you detailed information and help the community to invest in the trusty projects. Miami Blockchain Event by FinTechEXPO has opened its Call for Papers. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Miami Blockchain Event by FinTechEXPO also offers s...