Welcome!

Apache Authors: Mark R. Hinkle, Carmen Gonzalez, Roger Strukhoff, Liz McMillan, Elizabeth White

Related Topics: Cloud Expo, Java, SOA & WOA, Virtualization, Web 2.0, Apache

Cloud Expo: Article

The Future of Video from a Cloud Perspective

Organizations and solution providers need to understand and try getting answers for key questions

Undoubtedly one of the key reasons for so many innovations happening in the information technology space is consumerization. While some feel that consumerization has reached the tipping point, consumers (and businesses as well) are still looking for newer avenues to do things more intuitively and effectively. Video is emerging as the new commodity to enhance the overall experience of how information and knowledge is shared and also how consumers and businesses collaborate. Voice is becoming passé and video has the potential to replace it.

Building solutions that are centered on video has its own challenges and some of these can be well addressed by cloud computing. Before finalizing on the roadmap for any future video-based solutions, it's important to understand and develop the right perspective on the role of cloud computing for video.

Organizations and solution providers need to understand and try getting answers for key questions like - Why cloud for video solutions? How can the cloud be leveraged for video solutions? How can it speed up go-to-market? What options do managed service providers and telecom service providers have to embrace the future video market? How can software vendors build video solutions without investing too much time and effort in it?

While consumerization of overall IT is already moving at its own good pace, a number of user devices and the explosive adoption of devices like smartphones and tablets have created a huge user base that is ready and waiting for more visually consumable information to be had at their fingertips (and that's something more than voice or text for sure). This creates a mass appeal that in turn creates a scalability problem which at times could become unpredictable.  It also means that potential consumers of video are spread across and are not necessarily in the same geography. With an overall information-avalanche, the volume of video data is ever increasing. This isn't a concern for video delivery alone but also for storage and backup. Flexibility and cost of ownership are other aspects that play crucial role in this highly competitive market. Most of these concerns map well with the core cloud tenets which means part of the problem can be resolved without investing too much time and effort.

Moving to the cloud can help address many business use cases and organizations need to know how to combine video solution architectures with cloud strategies for competitive benefits. Media is a great example where the cloud can be leveraged for broadcasting content, video feeds and online magazines as well as for conducting business interactions with the media. Vertical industries like education and training, entertainment and healthcare can employ the cloud to offer nimbler solutions. Other use cases include unified communication using cloud services, content management in the cloud for doing search, publishing and storage. The cloud can be used to deliver solutions such as video-as-a-service targeted to a specific market. Some cloud providers offer services that provide efficient and cost effective content delivery to the end user. While TV-everywhere solutions may not explore the cloud as yet; monitoring solutions like surveillance, motion detection, medical or speciality care are good cloud use cases for streaming, video delivery and disaster management. Archiving and video data policy compliance are other viable cloud use cases for organizations.

>

While organizations can build their own video solutions atop public or private cloud platforms, most companies can benefit from existing video cloud services. For the use cases like video hosting and publishing - upload, encode, transcode, delivery and CMS - one can always look at services like Video Cloud from Brightcove which also offers live streaming. It supports new technologies like HTML5 and SDKs for mobile devices to integrate and enable more enterprise applications for video.

There are video services already built on top of public Infrastructure as a Service (IaaS) platforms like Amazon Web Services cloud. An example of this is Encoding.com, a platform that is being used by thousands of organizations for its Video Encoding-as-a-Service. They help transcode video into many formats easily and cost effectively. Organizations needing to have video sites or web development platforms can utilize such services. With this approach, performance based SLAs for high volume video are also a possibility.

Sorenson Media Cloud is another cloud video publishing platform developed on top of the Amazon cloud platform. They use a cloud content delivery service like CloudFront to manage video delivery to end users. Besides doing online content creation, compression, transcoding and management, this service helps provide real-time analytics.

Some of these video cloud players have used existing public cloud platforms in very simple ways to build their solutions. By leveraging hundreds of compute services and by using cloud storage they could deploy their entire video stack in a scalable manner. Although it looks simple, the key success criteria lies in their having combined video solution architectures with long term cloud strategies well.

Managed service providers (MSPs) can create new offerings by building a video platform on top of their existing infrastructure. Their cloud architecture needs to be able to connect millions of videos across different networks, integrate with enterprise software, video delivery frameworks and with monitoring and management stacks. Alternately, MSPs can evaluate and use solutions like OpenVideo, which is the cloud architecture for video services built by Glowpoint.

Telecom service providers (TSP) are also betting a lot on video services for consumers and building managed solutions for enterprises. They have an advantage because of the existing network and service delivery platforms they have created over time. They can leverage the same investment further to offer cloud delivered video collaboration platform and video-as-a-service solutions. Additionally, they will have to create hooks to be able to integrate with enterprise systems and platforms like communication and collaboration organisations have deployed in-house. Polycom is one of the players powering such providers to build video services like the ones mentioned above. Their RealPresence Cloud platform is used by the likes of China Unicom to deliver video-as-a-service to thousands of businesses and government organizations. Airtel, a leading provider in India, also has used RealPresence Cloud platform to address its SMBs video needs . To create a broader story for enterprises and consumers, Polycom complements its cloud solution with RealPresence Mobile and Social platforms.

ISVs are spending considerable time and energy to build or integrate their foundation services before delivering video services. This is not productive and can derail the investment cycles setting them apart from their product roadmap. There is a real need to have video-platform-as-a-service (VPaaS) that can offer foundational services like development environment, streaming, transcoding, video content management, web APIs to support multiple endpoints, infrastructure services, monitoring, scaling, etc. Such platform needs to support multiple streaming formats like smooth streaming, HTTP live streaming, Flash media streaming, etc. Another expectation would be to support a variety of end user technologies like HTML5, Flash, Silverlight as well as Apple, Google's Android and Windows Mobile ecosystems. With Windows Azure's upcoming PaaS for media services, there is a hope that ISVs will be able to save money and enhance the productivity for video solution engineering enabling them to deliver solutions quickly to market than ever before.

In short, while video has a bright future in the years to come; apart from many emerging business use cases and overall consumerization, cloud computing will provide the biomass to keep nourishing it. And this may go to the extent that the cloud becomes inseparable from the future of video. Do you agree? If yes, how long do you think this will take?

More Stories By Jiten Patil

Jiten Patil is Principal Technology Consultant & Cloud Expert, CTO Office, at Persistent Systems Limited, a global leader in software product development and services. He has 15 years of industry experience and has spent the past 6 years working with cloud service providers, ISVs and enterprises in the field of SaaS, IaaS, PaaS and hybrid cloud computing solutions. His key expertise is in guiding organizations for cloud strategy and roadmap, solution architecting for public & private application services, platform services, multi-tenancy methodologies, application enablement and migration, devising new cloud solutions, tools and IP products, and doing competitive assessment across cloud technologies. He can be reached at [email protected] / Twitter @jiten_patil

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Architect for the Internet of Things and Intelligent Systems at Red Hat, will describe how to revoluti...
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at Internet of @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, will discuss how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money! Speaker Bio: Esmeralda Swartz, CMO of MetraTech, has spent 16 years as a marketing, product management, and busin...
Samsung VP Jacopo Lenzi, who headed the company's recent SmartThings acquisition under the auspices of Samsung's Open Innovaction Center (OIC), answered a few questions we had about the deal. This interview was in conjunction with our interview with SmartThings CEO Alex Hawkinson. IoT Journal: SmartThings was developed in an open, standards-agnostic platform, and will now be part of Samsung's Open Innovation Center. Can you elaborate on your commitment to keep the platform open? Jacopo Lenzi: Samsung recognizes that true, accelerated innovation cannot be driven from one source, but requires a...
SYS-CON Events announced today that Red Hat, the world's leading provider of open source solutions, will exhibit at Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Red Hat is the world's leading provider of open source software solutions, using a community-powered approach to reliable and high-performing cloud, Linux, middleware, storage and virtualization technologies. Red Hat also offers award-winning support, training, and consulting services. As the connective hub in a global network of enterprises, partners, a...
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at Internet of @ThingsExpo, Robin Raymond, Chief Architect at Hookflash Inc., will walk through the shifting landscape of traditional telephone a...
SYS-CON Events announced today that Matrix.org has been named “Silver Sponsor” of Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Matrix is an ambitious new open standard for open, distributed, real-time communication over IP. It defines a new approach for interoperable Instant Messaging and VoIP based on pragmatic HTTP APIs and WebRTC, and provides open source reference implementations to showcase and bootstrap the new standard. Our focus is on simplicity, security, and supporting the fullest feature set.
BSQUARE is a global leader of embedded software solutions. We enable smart connected systems at the device level and beyond that millions use every day and provide actionable data solutions for the growing Internet of Things (IoT) market. We empower our world-class customers with our products, services and solutions to achieve innovation and success. For more information, visit www.bsquare.com.
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic • Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happens, where data lives and where the interface lies. For instance, it’s a mix of architectural style...
From a software development perspective IoT is about programming "things," about connecting them with each other or integrating them with existing applications. In his session at @ThingsExpo, Yakov Fain, co-founder of Farata Systems and SuranceBay, will show you how small IoT-enabled devices from multiple manufacturers can be integrated into the workflow of an enterprise application. This is a practical demo of building a framework and components in HTML/Java/Mobile technologies to serve as a platform that can integrate new devices as they become available on the market.
SYS-CON Events announced today that SOA Software, an API management leader, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. SOA Software is a leading provider of API Management and SOA Governance products that equip business to deliver APIs and SOA together to drive their company to meet its business strategy quickly and effectively. SOA Software’s technology helps businesses to accelerate their digital channels with APIs, drive partner adoption, monetize their assets, and achieve a...
SYS-CON Events announced today that Utimaco will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Utimaco is a leading manufacturer of hardware based security solutions that provide the root of trust to keep cryptographic keys safe, secure critical digital infrastructures and protect high value data assets. Only Utimaco delivers a general-purpose hardware security module (HSM) as a customizable platform to easily integrate into existing software solutions, embed business logic and build s...
Connected devices are changing the way we go about our everyday life, from wearables to driverless cars, to smart grids and entire industries revolutionizing business opportunities through smart objects, capable of two-way communication. But what happens when objects are given an IP-address, and we rely on that connection, sometimes with our lives? How do we secure those vast data infrastructures and safe-keep the privacy of sensitive information? This session will outline how each and every connected device can uphold a core root of trust via a unique cryptographic signature – a “bir...
Internet of @ThingsExpo Silicon Valley announced on Thursday its first 12 all-star speakers and sessions for its upcoming event, which will take place November 4-6, 2014, at the Santa Clara Convention Center in California. @ThingsExpo, the first and largest IoT event in the world, debuted at the Javits Center in New York City in June 10-12, 2014 with over 6,000 delegates attending the conference. Among the first 12 announced world class speakers, IBM will present two highly popular IoT sessions, which will take place November 4-6, 2014 at the Santa Clara Convention Center in Santa Clara, Calif...
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at Internet of @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, will discuss how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.

SUNNYVALE, Calif., Oct. 20, 2014 /PRNewswire/ -- Spansion Inc. (NYSE: CODE), a global leader in embedded systems, today added 96 new products to the Spansion® FM4 Family of flexible microcontrollers (MCUs). Based on the ARM® Cortex®-M4F core, the new MCUs boast a 200 MHz operating frequency and support a diverse set of on-chip peripherals for enhanced human machine interfaces (HMIs) and machine-to-machine (M2M) communications. The rich set of periphera...

SYS-CON Events announced today that Aria Systems, the recurring revenue expert, has been named "Bronze Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Aria Systems helps leading businesses connect their customers with the products and services they love. Industry leaders like Pitney Bowes, Experian, AAA NCNU, VMware, HootSuite and many others choose Aria to power their recurring revenue business and deliver exceptional experiences to their customers.
The Internet of Things (IoT) is going to require a new way of thinking and of developing software for speed, security and innovation. This requires IT leaders to balance business as usual while anticipating for the next market and technology trends. Cloud provides the right IT asset portfolio to help today’s IT leaders manage the old and prepare for the new. Today the cloud conversation is evolving from private and public to hybrid. This session will provide use cases and insights to reinforce the value of the network in helping organizations to maximize their company’s cloud experience.
The Internet of Things (IoT) is making everything it touches smarter – smart devices, smart cars and smart cities. And lucky us, we’re just beginning to reap the benefits as we work toward a networked society. However, this technology-driven innovation is impacting more than just individuals. The IoT has an environmental impact as well, which brings us to the theme of this month’s #IoTuesday Twitter chat. The ability to remove inefficiencies through connected objects is driving change throughout every sector, including waste management. BigBelly Solar, located just outside of Boston, is trans...
SYS-CON Events announced today that Matrix.org has been named “Silver Sponsor” of Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Matrix is an ambitious new open standard for open, distributed, real-time communication over IP. It defines a new approach for interoperable Instant Messaging and VoIP based on pragmatic HTTP APIs and WebRTC, and provides open source reference implementations to showcase and bootstrap the new standard. Our focus is on simplicity, security, and supporting the fullest feature set.