|By Jiten Patil||
|August 27, 2012 05:00 AM EDT||
Undoubtedly one of the key reasons for so many innovations happening in the information technology space is consumerization. While some feel that consumerization has reached the tipping point, consumers (and businesses as well) are still looking for newer avenues to do things more intuitively and effectively. Video is emerging as the new commodity to enhance the overall experience of how information and knowledge is shared and also how consumers and businesses collaborate. Voice is becoming passé and video has the potential to replace it.
Building solutions that are centered on video has its own challenges and some of these can be well addressed by cloud computing. Before finalizing on the roadmap for any future video-based solutions, it's important to understand and develop the right perspective on the role of cloud computing for video.
Organizations and solution providers need to understand and try getting answers for key questions like - Why cloud for video solutions? How can the cloud be leveraged for video solutions? How can it speed up go-to-market? What options do managed service providers and telecom service providers have to embrace the future video market? How can software vendors build video solutions without investing too much time and effort in it?
While consumerization of overall IT is already moving at its own good pace, a number of user devices and the explosive adoption of devices like smartphones and tablets have created a huge user base that is ready and waiting for more visually consumable information to be had at their fingertips (and that's something more than voice or text for sure). This creates a mass appeal that in turn creates a scalability problem which at times could become unpredictable. It also means that potential consumers of video are spread across and are not necessarily in the same geography. With an overall information-avalanche, the volume of video data is ever increasing. This isn't a concern for video delivery alone but also for storage and backup. Flexibility and cost of ownership are other aspects that play crucial role in this highly competitive market. Most of these concerns map well with the core cloud tenets which means part of the problem can be resolved without investing too much time and effort.
Moving to the cloud can help address many business use cases and organizations need to know how to combine video solution architectures with cloud strategies for competitive benefits. Media is a great example where the cloud can be leveraged for broadcasting content, video feeds and online magazines as well as for conducting business interactions with the media. Vertical industries like education and training, entertainment and healthcare can employ the cloud to offer nimbler solutions. Other use cases include unified communication using cloud services, content management in the cloud for doing search, publishing and storage. The cloud can be used to deliver solutions such as video-as-a-service targeted to a specific market. Some cloud providers offer services that provide efficient and cost effective content delivery to the end user. While TV-everywhere solutions may not explore the cloud as yet; monitoring solutions like surveillance, motion detection, medical or speciality care are good cloud use cases for streaming, video delivery and disaster management. Archiving and video data policy compliance are other viable cloud use cases for organizations.
While organizations can build their own video solutions atop public or private cloud platforms, most companies can benefit from existing video cloud services. For the use cases like video hosting and publishing - upload, encode, transcode, delivery and CMS - one can always look at services like Video Cloud from Brightcove which also offers live streaming. It supports new technologies like HTML5 and SDKs for mobile devices to integrate and enable more enterprise applications for video.
There are video services already built on top of public Infrastructure as a Service (IaaS) platforms like Amazon Web Services cloud. An example of this is Encoding.com, a platform that is being used by thousands of organizations for its Video Encoding-as-a-Service. They help transcode video into many formats easily and cost effectively. Organizations needing to have video sites or web development platforms can utilize such services. With this approach, performance based SLAs for high volume video are also a possibility.
Sorenson Media Cloud is another cloud video publishing platform developed on top of the Amazon cloud platform. They use a cloud content delivery service like CloudFront to manage video delivery to end users. Besides doing online content creation, compression, transcoding and management, this service helps provide real-time analytics.
Some of these video cloud players have used existing public cloud platforms in very simple ways to build their solutions. By leveraging hundreds of compute services and by using cloud storage they could deploy their entire video stack in a scalable manner. Although it looks simple, the key success criteria lies in their having combined video solution architectures with long term cloud strategies well.
Managed service providers (MSPs) can create new offerings by building a video platform on top of their existing infrastructure. Their cloud architecture needs to be able to connect millions of videos across different networks, integrate with enterprise software, video delivery frameworks and with monitoring and management stacks. Alternately, MSPs can evaluate and use solutions like OpenVideo, which is the cloud architecture for video services built by Glowpoint.
Telecom service providers (TSP) are also betting a lot on video services for consumers and building managed solutions for enterprises. They have an advantage because of the existing network and service delivery platforms they have created over time. They can leverage the same investment further to offer cloud delivered video collaboration platform and video-as-a-service solutions. Additionally, they will have to create hooks to be able to integrate with enterprise systems and platforms like communication and collaboration organisations have deployed in-house. Polycom is one of the players powering such providers to build video services like the ones mentioned above. Their RealPresence Cloud platform is used by the likes of China Unicom to deliver video-as-a-service to thousands of businesses and government organizations. Airtel, a leading provider in India, also has used RealPresence Cloud platform to address its SMBs video needs . To create a broader story for enterprises and consumers, Polycom complements its cloud solution with RealPresence Mobile and Social platforms.
ISVs are spending considerable time and energy to build or integrate their foundation services before delivering video services. This is not productive and can derail the investment cycles setting them apart from their product roadmap. There is a real need to have video-platform-as-a-service (VPaaS) that can offer foundational services like development environment, streaming, transcoding, video content management, web APIs to support multiple endpoints, infrastructure services, monitoring, scaling, etc. Such platform needs to support multiple streaming formats like smooth streaming, HTTP live streaming, Flash media streaming, etc. Another expectation would be to support a variety of end user technologies like HTML5, Flash, Silverlight as well as Apple, Google's Android and Windows Mobile ecosystems. With Windows Azure's upcoming PaaS for media services, there is a hope that ISVs will be able to save money and enhance the productivity for video solution engineering enabling them to deliver solutions quickly to market than ever before.
In short, while video has a bright future in the years to come; apart from many emerging business use cases and overall consumerization, cloud computing will provide the biomass to keep nourishing it. And this may go to the extent that the cloud becomes inseparable from the future of video. Do you agree? If yes, how long do you think this will take?
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities.
Jul. 29, 2015 03:15 PM EDT Reads: 234
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists addressed this very serious issue of profound change in the industry.
Jul. 29, 2015 03:00 PM EDT Reads: 1,252
Discussions about cloud computing are evolving into discussions about enterprise IT in general. As enterprises increasingly migrate toward their own unique clouds, new issues such as the use of containers and microservices emerge to keep things interesting. In this Power Panel at 16th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the state of cloud computing today, and what enterprise IT professionals need to know about how the latest topics and trends affect their organization.
Jul. 29, 2015 02:00 PM EDT Reads: 1,166
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Jul. 29, 2015 01:45 PM EDT Reads: 420
For IoT to grow as quickly as analyst firms’ project, a lot is going to fall on developers to quickly bring applications to market. But the lack of a standard development platform threatens to slow growth and make application development more time consuming and costly, much like we’ve seen in the mobile space. In his session at @ThingsExpo, Mike Weiner, Product Manager of the Omega DevCloud with KORE Telematics Inc., discussed the evolving requirements for developers as IoT matures and conducted a live demonstration of how quickly application development can happen when the need to comply wit...
Jul. 29, 2015 07:30 AM EDT Reads: 275
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Architect for the Internet of Things and Intelligent Systems, described how to revolutionize your archit...
Jul. 28, 2015 06:30 PM EDT Reads: 1,376
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society-changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his session at @ThingsExpo, Jason Mondanaro, Director, Product Management at Metanga, discussed how you can plan to cooperate, partner, and form lasting all-star teams to change the world and it starts with business models and monetization strategies.
Jul. 28, 2015 04:30 PM EDT Reads: 1,754
Converging digital disruptions is creating a major sea change - Cisco calls this the Internet of Everything (IoE). IoE is the network connection of People, Process, Data and Things, fueled by Cloud, Mobile, Social, Analytics and Security, and it represents a $19Trillion value-at-stake over the next 10 years. In her keynote at @ThingsExpo, Manjula Talreja, VP of Cisco Consulting Services, discussed IoE and the enormous opportunities it provides to public and private firms alike. She will share what businesses must do to thrive in the IoE economy, citing examples from several industry sectors.
Jul. 28, 2015 11:00 AM EDT Reads: 2,034
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Opening Keynote at 16th Cloud Expo, Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, d...
Jul. 27, 2015 09:00 PM EDT Reads: 2,039
There will be 150 billion connected devices by 2020. New digital businesses have already disrupted value chains across every industry. APIs are at the center of the digital business. You need to understand what assets you have that can be exposed digitally, what their digital value chain is, and how to create an effective business model around that value chain to compete in this economy. No enterprise can be complacent and not engage in the digital economy. Learn how to be the disruptor and not the disruptee.
Jul. 27, 2015 10:00 AM EDT Reads: 2,020
Akana has released Envision, an enhanced API analytics platform that helps enterprises mine critical insights across their digital eco-systems, understand their customers and partners and offer value-added personalized services. “In today’s digital economy, data-driven insights are proving to be a key differentiator for businesses. Understanding the data that is being tunneled through their APIs and how it can be used to optimize their business and operations is of paramount importance,” said Alistair Farquharson, CTO of Akana.
Jul. 27, 2015 09:00 AM EDT Reads: 311
Business as usual for IT is evolving into a "Make or Buy" decision on a service-by-service conversation with input from the LOBs. How does your organization move forward with cloud? In his general session at 16th Cloud Expo, Paul Maravei, Regional Sales Manager, Hybrid Cloud and Managed Services at Cisco, discusses how Cisco and its partners offer a market-leading portfolio and ecosystem of cloud infrastructure and application services that allow you to uniquely and securely combine cloud business applications and services across multiple cloud delivery models.
Jul. 27, 2015 08:00 AM EDT Reads: 1,894
The enterprise market will drive IoT device adoption over the next five years. In his session at @ThingsExpo, John Greenough, an analyst at BI Intelligence, division of Business Insider, analyzed how companies will adopt IoT products and the associated cost of adopting those products. John Greenough is the lead analyst covering the Internet of Things for BI Intelligence- Business Insider’s paid research service. Numerous IoT companies have cited his analysis of the IoT. Prior to joining BI Intelligence, he worked analyzing bank technology for Corporate Insight and The Clearing House Payment...
Jul. 26, 2015 09:00 PM EDT Reads: 1,559
In his keynote at 16th Cloud Expo, Rodney Rogers, CEO of Virtustream, discussed the evolution of the company from inception to its recent acquisition by EMC – including personal insights, lessons learned (and some WTF moments) along the way. Learn how Virtustream’s unique approach of combining the economics and elasticity of the consumer cloud model with proper performance, application automation and security into a platform became a breakout success with enterprise customers and a natural fit for the EMC Federation.
Jul. 26, 2015 08:00 AM EDT Reads: 2,142
"Optimal Design is a technology integration and product development firm that specializes in connecting devices to the cloud," stated Joe Wascow, Co-Founder & CMO of Optimal Design, in this SYS-CON.tv interview at @ThingsExpo, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 25, 2015 02:00 PM EDT Reads: 380
SYS-CON Events announced today that CommVault has been named “Bronze Sponsor” of SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. A singular vision – a belief in a better way to address current and future data management needs – guides CommVault in the development of Singular Information Management® solutions for high-performance data protection, universal availability and simplified management of data on complex storage networks. CommVault's exclusive single-platform architecture gives companies unp...
Jul. 25, 2015 01:00 PM EDT Reads: 1,946
Electric Cloud and Arynga have announced a product integration partnership that will bring Continuous Delivery solutions to the automotive Internet-of-Things (IoT) market. The joint solution will help automotive manufacturers, OEMs and system integrators adopt DevOps automation and Continuous Delivery practices that reduce software build and release cycle times within the complex and specific parameters of embedded and IoT software systems.
Jul. 25, 2015 12:15 PM EDT Reads: 445
"ciqada is a combined platform of hardware modules and server products that lets people take their existing devices or new devices and lets them be accessible over the Internet for their users," noted Geoff Engelstein of ciqada, a division of Mars International, in this SYS-CON.tv interview at @ThingsExpo, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 25, 2015 12:00 PM EDT Reads: 1,523
Internet of Things is moving from being a hype to a reality. Experts estimate that internet connected cars will grow to 152 million, while over 100 million internet connected wireless light bulbs and lamps will be operational by 2020. These and many other intriguing statistics highlight the importance of Internet powered devices and how market penetration is going to multiply many times over in the next few years.
Jul. 25, 2015 09:00 AM EDT Reads: 1,481
SYS-CON Events announced today that Dyn, the worldwide leader in Internet Performance, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Dyn is a cloud-based Internet Performance company. Dyn helps companies monitor, control, and optimize online infrastructure for an exceptional end-user experience. Through a world-class network and unrivaled, objective intelligence into Internet conditions, Dyn ensures traffic gets delivered faster, safer, and more reliably than ever.
Jul. 24, 2015 11:00 PM EDT Reads: 2,050