|By Jiten Patil||
|August 27, 2012 05:00 AM EDT||
Undoubtedly one of the key reasons for so many innovations happening in the information technology space is consumerization. While some feel that consumerization has reached the tipping point, consumers (and businesses as well) are still looking for newer avenues to do things more intuitively and effectively. Video is emerging as the new commodity to enhance the overall experience of how information and knowledge is shared and also how consumers and businesses collaborate. Voice is becoming passé and video has the potential to replace it.
Building solutions that are centered on video has its own challenges and some of these can be well addressed by cloud computing. Before finalizing on the roadmap for any future video-based solutions, it's important to understand and develop the right perspective on the role of cloud computing for video.
Organizations and solution providers need to understand and try getting answers for key questions like - Why cloud for video solutions? How can the cloud be leveraged for video solutions? How can it speed up go-to-market? What options do managed service providers and telecom service providers have to embrace the future video market? How can software vendors build video solutions without investing too much time and effort in it?
While consumerization of overall IT is already moving at its own good pace, a number of user devices and the explosive adoption of devices like smartphones and tablets have created a huge user base that is ready and waiting for more visually consumable information to be had at their fingertips (and that's something more than voice or text for sure). This creates a mass appeal that in turn creates a scalability problem which at times could become unpredictable. It also means that potential consumers of video are spread across and are not necessarily in the same geography. With an overall information-avalanche, the volume of video data is ever increasing. This isn't a concern for video delivery alone but also for storage and backup. Flexibility and cost of ownership are other aspects that play crucial role in this highly competitive market. Most of these concerns map well with the core cloud tenets which means part of the problem can be resolved without investing too much time and effort.
Moving to the cloud can help address many business use cases and organizations need to know how to combine video solution architectures with cloud strategies for competitive benefits. Media is a great example where the cloud can be leveraged for broadcasting content, video feeds and online magazines as well as for conducting business interactions with the media. Vertical industries like education and training, entertainment and healthcare can employ the cloud to offer nimbler solutions. Other use cases include unified communication using cloud services, content management in the cloud for doing search, publishing and storage. The cloud can be used to deliver solutions such as video-as-a-service targeted to a specific market. Some cloud providers offer services that provide efficient and cost effective content delivery to the end user. While TV-everywhere solutions may not explore the cloud as yet; monitoring solutions like surveillance, motion detection, medical or speciality care are good cloud use cases for streaming, video delivery and disaster management. Archiving and video data policy compliance are other viable cloud use cases for organizations.
While organizations can build their own video solutions atop public or private cloud platforms, most companies can benefit from existing video cloud services. For the use cases like video hosting and publishing - upload, encode, transcode, delivery and CMS - one can always look at services like Video Cloud from Brightcove which also offers live streaming. It supports new technologies like HTML5 and SDKs for mobile devices to integrate and enable more enterprise applications for video.
There are video services already built on top of public Infrastructure as a Service (IaaS) platforms like Amazon Web Services cloud. An example of this is Encoding.com, a platform that is being used by thousands of organizations for its Video Encoding-as-a-Service. They help transcode video into many formats easily and cost effectively. Organizations needing to have video sites or web development platforms can utilize such services. With this approach, performance based SLAs for high volume video are also a possibility.
Sorenson Media Cloud is another cloud video publishing platform developed on top of the Amazon cloud platform. They use a cloud content delivery service like CloudFront to manage video delivery to end users. Besides doing online content creation, compression, transcoding and management, this service helps provide real-time analytics.
Some of these video cloud players have used existing public cloud platforms in very simple ways to build their solutions. By leveraging hundreds of compute services and by using cloud storage they could deploy their entire video stack in a scalable manner. Although it looks simple, the key success criteria lies in their having combined video solution architectures with long term cloud strategies well.
Managed service providers (MSPs) can create new offerings by building a video platform on top of their existing infrastructure. Their cloud architecture needs to be able to connect millions of videos across different networks, integrate with enterprise software, video delivery frameworks and with monitoring and management stacks. Alternately, MSPs can evaluate and use solutions like OpenVideo, which is the cloud architecture for video services built by Glowpoint.
Telecom service providers (TSP) are also betting a lot on video services for consumers and building managed solutions for enterprises. They have an advantage because of the existing network and service delivery platforms they have created over time. They can leverage the same investment further to offer cloud delivered video collaboration platform and video-as-a-service solutions. Additionally, they will have to create hooks to be able to integrate with enterprise systems and platforms like communication and collaboration organisations have deployed in-house. Polycom is one of the players powering such providers to build video services like the ones mentioned above. Their RealPresence Cloud platform is used by the likes of China Unicom to deliver video-as-a-service to thousands of businesses and government organizations. Airtel, a leading provider in India, also has used RealPresence Cloud platform to address its SMBs video needs . To create a broader story for enterprises and consumers, Polycom complements its cloud solution with RealPresence Mobile and Social platforms.
ISVs are spending considerable time and energy to build or integrate their foundation services before delivering video services. This is not productive and can derail the investment cycles setting them apart from their product roadmap. There is a real need to have video-platform-as-a-service (VPaaS) that can offer foundational services like development environment, streaming, transcoding, video content management, web APIs to support multiple endpoints, infrastructure services, monitoring, scaling, etc. Such platform needs to support multiple streaming formats like smooth streaming, HTTP live streaming, Flash media streaming, etc. Another expectation would be to support a variety of end user technologies like HTML5, Flash, Silverlight as well as Apple, Google's Android and Windows Mobile ecosystems. With Windows Azure's upcoming PaaS for media services, there is a hope that ISVs will be able to save money and enhance the productivity for video solution engineering enabling them to deliver solutions quickly to market than ever before.
In short, while video has a bright future in the years to come; apart from many emerging business use cases and overall consumerization, cloud computing will provide the biomass to keep nourishing it. And this may go to the extent that the cloud becomes inseparable from the future of video. Do you agree? If yes, how long do you think this will take?
SYS-CON Events announced today that On the Avenue Marketing Group, a sales and marketing firm that utilizes events to market and sell products to consumers, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. On the Avenue Marketing Group (OTA) is a sales and marketing firm that utilizes events to market and sell products to consumers. On behalf of our clients, we attend thousands of fairs, festivals, expos, concerts, conferences, and sporting events annually, helping them reach millions of individuals ...
Apr. 25, 2015 06:30 AM EDT Reads: 3,471
SYS-CON Events announced today that ActiveState, the leading independent Cloud Foundry and Docker-based PaaS provider, has been named “Silver Sponsor” of SYS-CON's DevOps Summit New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. ActiveState believes that enterprises gain a competitive advantage when they are able to quickly create, deploy and efficiently manage software solutions that immediately create business value, but they face many challenges that prevent them from doing so. The Company is uniquely positioned to help address these challenges thro...
Apr. 25, 2015 06:15 AM EDT Reads: 3,107
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes for use cases across the industrial, enterprise, and consumer segments.
Apr. 25, 2015 06:00 AM EDT Reads: 2,614
SYS-CON Events announced today that Alert Logic, the leading provider of Security-as-a-Service solutions for the cloud, has been named “Bronze Sponsor” of SYS-CON's 16th International Cloud Expo® and DevOps Summit 2015 New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo® and DevOps Summit 2015 Silicon Valley, which will take place November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
Apr. 25, 2015 05:45 AM EDT Reads: 2,021
The WebRTC Summit 2015 New York, to be held June 9-11, 2015, at the Javits Center in New York, NY, announces that its Call for Papers is open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 16th International Cloud Expo, @ThingsExpo, Big Data Expo, and DevOps Summit.
Apr. 25, 2015 05:45 AM EDT Reads: 2,438
SYS-CON Events announced today that Akana, formerly SOA Software, has been named “Bronze Sponsor” of SYS-CON's 16th International Cloud Expo® New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Akana’s comprehensive suite of API Management, API Security, Integrated SOA Governance, and Cloud Integration solutions helps businesses accelerate digital transformation by securely extending their reach across multiple channels – mobile, cloud and Internet of Things. Akana enables enterprises to share data as APIs, connect and integrate applications, drive part...
Apr. 25, 2015 05:00 AM EDT Reads: 2,025
SYS-CON Events announced today that CommVault has been named “Bronze Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. A singular vision – a belief in a better way to address current and future data management needs – guides CommVault in the development of Singular Information Management® solutions for high-performance data protection, universal availability and sim...
Apr. 25, 2015 04:45 AM EDT Reads: 2,025
SYS-CON Events announced today that SafeLogic has been named “Bag Sponsor” of SYS-CON's 16th International Cloud Expo® New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. SafeLogic provides security products for applications in mobile and server/appliance environments. SafeLogic’s flagship product CryptoComply is a FIPS 140-2 validated cryptographic engine designed to secure data on servers, workstations, appliances, mobile devices, and in the Cloud.
Apr. 25, 2015 04:30 AM EDT Reads: 2,107
The best mobile applications are augmented by dedicated servers, the Internet and Cloud services. Mobile developers should focus on one thing: writing the next socially disruptive viral app. Thanks to the cloud, they can focus on the overall solution, not the underlying plumbing. From iOS to Android and Windows, developers can leverage cloud services to create a common cross-platform backend to persist user settings, app data, broadcast notifications, run jobs, etc. This session provides a high level technical overview of many cloud services available to mobile app developers, includi...
Apr. 25, 2015 04:00 AM EDT Reads: 1,349
BroadSoft on Tuesday announced that it is a recipient of the 2014 Frost & Sullivan Market Leadership Award in the Hosted/Cloud Internet Protocol (IP) Telephony market for Latin America. According to Frost & Sullivan market research, the Latin America (LATAM) hosted/cloud Internet Protocol (IP) telephony market, including integrated unified communications and collaboration (UC&C) applications, is currently experiencing a rapid growth trajectory and is expected to exhibit a tenfold rise in annual revenues in the 2013-2020 period. With more than 600 cloud deployments internationally, BroadSoft w...
Apr. 25, 2015 04:00 AM EDT Reads: 2,365
SYS-CON Events announced today that StorPool Storage will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. StorPool is distributed storage software that allows service providers, enterprises and other cloud builders to run data storage on standard x86 servers, instead of using expensive and inefficient storage arrays (SAN).
Apr. 25, 2015 04:00 AM EDT Reads: 2,230
Temasys has announced senior management additions to its team. Joining are David Holloway as Vice President of Commercial and Nadine Yap as Vice President of Product. Over the past 12 months Temasys has doubled in size as it adds new customers and expands the development of its Skylink platform. Skylink leads the charge to move WebRTC, traditionally seen as a desktop, browser based technology, to become a ubiquitous web communications technology on web and mobile, as well as Internet of Things compatible devices.
Apr. 25, 2015 03:45 AM EDT Reads: 2,298
GENBAND has announced that SageNet is leveraging the Nuvia platform to deliver Unified Communications as a Service (UCaaS) to its large base of retail and enterprise customers. Nuvia’s cloud-based solution provides SageNet’s customers with a full suite of business communications and collaboration tools. Two large national SageNet retail customers have recently signed up to deploy the Nuvia platform and the company will continue to sell the service to new and existing customers. Nuvia’s capabilities include HD voice, video, multimedia messaging, mobility, conferencing, Web collaboration, deskt...
Apr. 25, 2015 03:15 AM EDT Reads: 1,899
VoxImplant has announced full WebRTC support in the newest versions of its Android SDK and iOS SDK. The updated SDKs, which enable audio and video calls on mobile devices, are now compatible with the WebRTC standard to allow any mobile app to communicate with WebRTC-enabled browsers, including Google Chrome, Mozilla Firefox, Opera, and, when available, Microsoft Spartan. The WebRTC-updated SDKs represent VoxImplant's continued leadership in simplifying the development of real-time communications (RTC) services for app developers. VoxImplant (built by Zingaya, the real-time communication servi...
Apr. 25, 2015 02:45 AM EDT Reads: 2,202
SYS-CON Events announced today that Site24x7, the cloud infrastructure monitoring service, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Site24x7 is a cloud infrastructure monitoring service that helps monitor the uptime and performance of websites, online applications, servers, mobile websites and custom APIs. The monitoring is done from 50+ locations across the world and from various wireless carriers, thus providing a global perspective of the end-user experience. Site24x7 supports monitoring H...
Apr. 25, 2015 02:30 AM EDT Reads: 2,068
SYS-CON Events announced today that Intelligent Systems Services will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Established in 1994, Intelligent Systems Services Inc. is located near Washington, DC, with representatives and partners nationwide. ISS’s well-established track record is based on the continuous pursuit of excellence in designing, implementing and supporting nationwide clients’ mission-critical systems. ISS has completed many successful projects in Healthcare, Commercial, Manufacturing, ...
Apr. 25, 2015 02:15 AM EDT Reads: 2,791
Sonus Networks introduced the Sonus WebRTC Services Solution, a virtualized Web Real-Time Communications (WebRTC) offer, purpose-built for the Cloud. The WebRTC Services Solution provides signaling from WebRTC-to-WebRTC applications and interworking from WebRTC-to-Session Initiation Protocol (SIP), delivering advanced real-time communications capabilities on mobile applications and on websites, which are accessible via a browser.
Apr. 25, 2015 02:00 AM EDT Reads: 1,981
SYS-CON Events announced today that B2Cloud, a provider of enterprise resource planning software, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. B2cloud develops the software you need. They have the ideal tools to help you work with your clients. B2Cloud’s main solutions include AGIS – ERP, CLOHC, AGIS – Invoice, and IZUM
Apr. 25, 2015 02:00 AM EDT Reads: 3,571
SYS-CON Events announced today that Tufin, the market-leading provider of Security Policy Orchestration Solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. As the market leader of Security Policy Orchestration, Tufin automates and accelerates network configuration changes while maintaining security and compliance. Tufin's award-winning Orchestration Suite™ gives IT organizations the power and agility to enforce security policy across complex, multi-vendor enterprise networks. With more than 1...
Apr. 25, 2015 01:45 AM EDT Reads: 3,606
SYS-CON Events announced today that Cloudian, Inc., the leading provider of hybrid cloud storage solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Cloudian, Inc., is a Foster City, California - based software company specializing in cloud storage software. The main product is Cloudian, an Amazon S3-compliant cloud object storage platform, the bedrock of cloud computing systems, that enables cloud service providers and enterprises to build reliable, affordable and scalable cloud storage solu...
Apr. 25, 2015 01:00 AM EDT Reads: 2,734