|By Jiten Patil||
|August 27, 2012 05:00 AM EDT||
Undoubtedly one of the key reasons for so many innovations happening in the information technology space is consumerization. While some feel that consumerization has reached the tipping point, consumers (and businesses as well) are still looking for newer avenues to do things more intuitively and effectively. Video is emerging as the new commodity to enhance the overall experience of how information and knowledge is shared and also how consumers and businesses collaborate. Voice is becoming passé and video has the potential to replace it.
Building solutions that are centered on video has its own challenges and some of these can be well addressed by cloud computing. Before finalizing on the roadmap for any future video-based solutions, it's important to understand and develop the right perspective on the role of cloud computing for video.
Organizations and solution providers need to understand and try getting answers for key questions like - Why cloud for video solutions? How can the cloud be leveraged for video solutions? How can it speed up go-to-market? What options do managed service providers and telecom service providers have to embrace the future video market? How can software vendors build video solutions without investing too much time and effort in it?
While consumerization of overall IT is already moving at its own good pace, a number of user devices and the explosive adoption of devices like smartphones and tablets have created a huge user base that is ready and waiting for more visually consumable information to be had at their fingertips (and that's something more than voice or text for sure). This creates a mass appeal that in turn creates a scalability problem which at times could become unpredictable. It also means that potential consumers of video are spread across and are not necessarily in the same geography. With an overall information-avalanche, the volume of video data is ever increasing. This isn't a concern for video delivery alone but also for storage and backup. Flexibility and cost of ownership are other aspects that play crucial role in this highly competitive market. Most of these concerns map well with the core cloud tenets which means part of the problem can be resolved without investing too much time and effort.
Moving to the cloud can help address many business use cases and organizations need to know how to combine video solution architectures with cloud strategies for competitive benefits. Media is a great example where the cloud can be leveraged for broadcasting content, video feeds and online magazines as well as for conducting business interactions with the media. Vertical industries like education and training, entertainment and healthcare can employ the cloud to offer nimbler solutions. Other use cases include unified communication using cloud services, content management in the cloud for doing search, publishing and storage. The cloud can be used to deliver solutions such as video-as-a-service targeted to a specific market. Some cloud providers offer services that provide efficient and cost effective content delivery to the end user. While TV-everywhere solutions may not explore the cloud as yet; monitoring solutions like surveillance, motion detection, medical or speciality care are good cloud use cases for streaming, video delivery and disaster management. Archiving and video data policy compliance are other viable cloud use cases for organizations.
While organizations can build their own video solutions atop public or private cloud platforms, most companies can benefit from existing video cloud services. For the use cases like video hosting and publishing - upload, encode, transcode, delivery and CMS - one can always look at services like Video Cloud from Brightcove which also offers live streaming. It supports new technologies like HTML5 and SDKs for mobile devices to integrate and enable more enterprise applications for video.
There are video services already built on top of public Infrastructure as a Service (IaaS) platforms like Amazon Web Services cloud. An example of this is Encoding.com, a platform that is being used by thousands of organizations for its Video Encoding-as-a-Service. They help transcode video into many formats easily and cost effectively. Organizations needing to have video sites or web development platforms can utilize such services. With this approach, performance based SLAs for high volume video are also a possibility.
Sorenson Media Cloud is another cloud video publishing platform developed on top of the Amazon cloud platform. They use a cloud content delivery service like CloudFront to manage video delivery to end users. Besides doing online content creation, compression, transcoding and management, this service helps provide real-time analytics.
Some of these video cloud players have used existing public cloud platforms in very simple ways to build their solutions. By leveraging hundreds of compute services and by using cloud storage they could deploy their entire video stack in a scalable manner. Although it looks simple, the key success criteria lies in their having combined video solution architectures with long term cloud strategies well.
Managed service providers (MSPs) can create new offerings by building a video platform on top of their existing infrastructure. Their cloud architecture needs to be able to connect millions of videos across different networks, integrate with enterprise software, video delivery frameworks and with monitoring and management stacks. Alternately, MSPs can evaluate and use solutions like OpenVideo, which is the cloud architecture for video services built by Glowpoint.
Telecom service providers (TSP) are also betting a lot on video services for consumers and building managed solutions for enterprises. They have an advantage because of the existing network and service delivery platforms they have created over time. They can leverage the same investment further to offer cloud delivered video collaboration platform and video-as-a-service solutions. Additionally, they will have to create hooks to be able to integrate with enterprise systems and platforms like communication and collaboration organisations have deployed in-house. Polycom is one of the players powering such providers to build video services like the ones mentioned above. Their RealPresence Cloud platform is used by the likes of China Unicom to deliver video-as-a-service to thousands of businesses and government organizations. Airtel, a leading provider in India, also has used RealPresence Cloud platform to address its SMBs video needs . To create a broader story for enterprises and consumers, Polycom complements its cloud solution with RealPresence Mobile and Social platforms.
ISVs are spending considerable time and energy to build or integrate their foundation services before delivering video services. This is not productive and can derail the investment cycles setting them apart from their product roadmap. There is a real need to have video-platform-as-a-service (VPaaS) that can offer foundational services like development environment, streaming, transcoding, video content management, web APIs to support multiple endpoints, infrastructure services, monitoring, scaling, etc. Such platform needs to support multiple streaming formats like smooth streaming, HTTP live streaming, Flash media streaming, etc. Another expectation would be to support a variety of end user technologies like HTML5, Flash, Silverlight as well as Apple, Google's Android and Windows Mobile ecosystems. With Windows Azure's upcoming PaaS for media services, there is a hope that ISVs will be able to save money and enhance the productivity for video solution engineering enabling them to deliver solutions quickly to market than ever before.
In short, while video has a bright future in the years to come; apart from many emerging business use cases and overall consumerization, cloud computing will provide the biomass to keep nourishing it. And this may go to the extent that the cloud becomes inseparable from the future of video. Do you agree? If yes, how long do you think this will take?
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys.
Nov. 25, 2014 09:30 PM EST Reads: 1,468
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series data. By focusing on enterprise applications and the data center, he will use OpenTSDB as an example t...
Nov. 25, 2014 09:30 PM EST Reads: 1,512
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at @ThingsExpo, Robin Raymond, Chief Architect at Hookflash, will walk through the shifting landscape of traditional telephone and voice services ...
Nov. 25, 2014 08:00 PM EST Reads: 1,648
The Domain Name Service (DNS) is one of the most important components in networking infrastructure, enabling users and services to access applications by translating URLs (names) into IP addresses (numbers). Because every icon and URL and all embedded content on a website requires a DNS lookup loading complex sites necessitates hundreds of DNS queries. In addition, as more internet-enabled ‘Things' get connected, people will rely on DNS to name and find their fridges, toasters and toilets. According to a recent IDG Research Services Survey this rate of traffic will only grow. What's driving t...
Nov. 25, 2014 07:00 PM EST Reads: 1,529
Enthusiasm for the Internet of Things has reached an all-time high. In 2013 alone, venture capitalists spent more than $1 billion dollars investing in the IoT space. With "smart" appliances and devices, IoT covers wearable smart devices, cloud services to hardware companies. Nest, a Google company, detects temperatures inside homes and automatically adjusts it by tracking its user's habit. These technologies are quickly developing and with it come challenges such as bridging infrastructure gaps, abiding by privacy concerns and making the concept a reality. These challenges can't be addressed w...
Nov. 25, 2014 04:30 PM EST Reads: 1,531
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Architect for the Internet of Things and Intelligent Systems at Red Hat, described how to revolutioniz...
Nov. 24, 2014 07:00 PM EST Reads: 2,001
Bit6 today issued a challenge to the technology community implementing Web Real Time Communication (WebRTC). To leap beyond WebRTC’s significant limitations and fully leverage its underlying value to accelerate innovation, application developers need to consider the entire communications ecosystem.
Nov. 24, 2014 12:00 PM EST Reads: 1,724
The definition of IoT is not new, in fact it’s been around for over a decade. What has changed is the public's awareness that the technology we use on a daily basis has caught up on the vision of an always on, always connected world. If you look into the details of what comprises the IoT, you’ll see that it includes everything from cloud computing, Big Data analytics, “Things,” Web communication, applications, network, storage, etc. It is essentially including everything connected online from hardware to software, or as we like to say, it’s an Internet of many different things. The difference ...
Nov. 24, 2014 11:00 AM EST Reads: 2,093
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.
Nov. 24, 2014 09:00 AM EST Reads: 1,947
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, phone and digital TV services to consumers primarily in rural areas.
Nov. 23, 2014 07:30 PM EST Reads: 2,128
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Nov. 23, 2014 12:00 PM EST Reads: 2,071
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com), moderated by Ashar Baig, Research Director, Cloud, at Gigaom Research, Nate Gordon, Director of T...
Nov. 23, 2014 07:45 AM EST Reads: 2,127
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and assessments, including a decade of leading incident response and digital forensics. He is co-author of t...
Nov. 22, 2014 05:30 PM EST Reads: 1,829
ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ -- IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's platform-as-a-service. The new platform enables developers to build ap...
Nov. 22, 2014 05:30 PM EST Reads: 2,089
Technology is enabling a new approach to collecting and using data. This approach, commonly referred to as the "Internet of Things" (IoT), enables businesses to use real-time data from all sorts of things including machines, devices and sensors to make better decisions, improve customer service, and lower the risk in the creation of new revenue opportunities. In his General Session at Internet of @ThingsExpo, Dave Wagstaff, Vice President and Chief Architect at BSQUARE Corporation, discuss the real benefits to focus on, how to understand the requirements of a successful solution, the flow of ...
Nov. 21, 2014 08:00 PM EST Reads: 1,844
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, and physical persons. In the IoT vision, every new "thing" - sensor, actuator, data source, data con...
Nov. 21, 2014 08:00 PM EST Reads: 1,780
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Nov. 21, 2014 07:00 PM EST Reads: 1,713
Focused on this fast-growing market’s needs, Vitesse Semiconductor Corporation (Nasdaq: VTSS), a leading provider of IC solutions to advance "Ethernet Everywhere" in Carrier, Enterprise and Internet of Things (IoT) networks, introduced its IStaX™ software (VSC6815SDK), a robust protocol stack to simplify deployment and management of Industrial-IoT network applications such as Industrial Ethernet switching, surveillance, video distribution, LCD signage, intelligent sensors, and metering equipment. Leveraging technologies proven in the Carrier and Enterprise markets, IStaX is designed to work ac...
Nov. 20, 2014 09:15 PM EST Reads: 1,719
C-Labs LLC, a leading provider of remote and mobile access for the Internet of Things (IoT), announced the appointment of John Traynor to the position of chief operating officer. Previously a strategic advisor to the firm, Mr. Traynor will now oversee sales, marketing, finance, and operations. Mr. Traynor is based out of the C-Labs office in Redmond, Washington. He reports to Chris Muench, Chief Executive Officer. Mr. Traynor brings valuable business leadership and technology industry expertise to C-Labs. With over 30 years' experience in the high-tech sector, John Traynor has held numerous...
Nov. 20, 2014 06:00 PM EST Reads: 1,600
The 3rd International @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.
Nov. 20, 2014 01:00 PM EST Reads: 2,148