Welcome!

Apache Authors: Liz McMillan, Pat Romanski, Elizabeth White, Christopher Harrold, John Mertic

Related Topics: @CloudExpo, Microservices Expo, Open Source Cloud, Containers Expo Blog, Agile Computing, Apache, Government Cloud

@CloudExpo: Article

Cloud Computing: The Next Generation of Computing & Sustainable IT

The next generation of cloud computing will be the increase in clouds for vertical market

I have been asked to moderate a cloud computing discussion at Green Gov 2012. The title of the session is “Cloud Computing: The Next Generation of Computing and Sustainable IT”. It is a great honor to be selected to participate as moderator. I believe this is my second go around. As National Director of Cloud Services with Core BTS, Inc. it is my job to articulate the value of cloud computing. I have been pondering the title a bit and for me to actually discuss the next generation of Cloud, we have to identify the current situation. The cloud has gone way beyond Google Mail and SalesForce (CRM), into other areas like Cloud Security, Cloud Storage, and Cloud Back Up. Furthermore, we actually must define our idea of cloud computing and sustainable IT. Not everyone is on the same page.

What Is Cloud Computing?
NIST defines cloud computing as a model for enabling ubiquitous, convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction. My own definition is slightly to the point, I consider cloud computing as Information Technology as a Utility Service. To be clear, I find Cloud Computing no different than Managed Services. It doesn’t matter if you utilize software as a service, platform as a service, or infrastructure as a service, the idea is to treat IT as a utility service to save overall costs.

What Is Sustainable IT?
I define Sustainable IT as energy efficient computing from the desktop to the data center, from hardware to software, from the network to the virtual cloud. Today I will focus mainly on Cloud Computing. For all intents and purposes, Cloud Computing is Sustainable IT. How can I say that? It’s simple math. Cloud computing, done right, can save an organization 50% to 80% in TCO. The timing could not be better. With a struggling economy, corporations are looking for ways to cut costs. When you get past the internal politics, the cloud hype cycle, and take a deep dive into the total cost of running an IT shop, you will be enlightened.

A very unique thing has occurred in the past 4 years with Sustainability and IT. CEO’s and CFO’s have been getting involved with IT budgets. The server sprawl and data center energy costs have become a major factor in the cost of doing business. A big mistake C-Level execs make is the fuzzy math used to calculate TCO for the enterprise. There is a strong tendency to calculate hardware and software costs only. To get the accurate TCO, you must take into consideration the following items:

  • Hardware
  • Software
  • Maintenance
  • People
  • Facilities
  • Power & Cooling
  • Redundancy
  • Storage
  • Bandwidth

When all is said and done, you may pay only a third of the cost of running your own IT shop. A classic example is Google saving the General Services Administration (GSA) $15M over a five year period. GSA had 17,000 employees using Lotus Notes. Imagine the upgrade path if they did not consider going with Gmail. That would be a logistical nightmare. They would have to have several skill sets that are, most likely, obsolete. Never the less, they managed to cut their budget in half for email across the entire agency. Because the new technology Google offers, they were able to integrate video chat, and document-sharing capabilities, as well as, mobile devices. The USDA reduced it’s per user cost for email from $150 to $100. The Department of Homeland Security (DHS) cut it’s per user cost for email from $300 to $100.

Just with email we start to see significant savings in the cloud. So what next?

Next Generation Cloud Computing
We are currently seeing industry specific applications going to the cloud. Cloud commoditization is creeping up and down the stack, into different industries, causing a great deal of collaboration. Forrester Research predicts all cloud markets will continue to grow, and the total cloud market will reach about $61B by the end of 2012. With this continual increase in cloud usage, we will run unto cloud sprawl. This has gotten me excited with my position here at Core BTS. We specialize in two key areas that every organization on the planet will need to meet compliance. One being security the other being disaster recovery. Cyber-attacks are a fact of life in the world of today. Natural disasters, terrorist attacks, and system failures are common place.

Cloud Security
What are the biggest predictions for information security? We will need more. Just think about all the areas which prompt a call to action: cloud sprawl, mobile devices, social media, malware, wireless. Information Security is no longer a niche market, it is a must have. It has to go main stream because the market demands it. Larger organizations will purchase boutique firms to shore up their share of the market. We partner with Trustwave. Trustwave allows us to offer a four compelling solutions:

  1. Compliance
  2. Managed Security Services
  3. Spiderlabs
  4. Unified Security

Just to keep up with compliance is a monumental task. Our partnership allows us to help our clients with a strong strategy to address your regulatory requirements, such as PCI, HIPAA, SOX, GLBA, FISMA, ISO, and DLP. The demand for Information Security Governance has prompted a document called 20 Critical Security Controls for Effective Cyber Defense: Consensus Audit Guideline. This guideline alone should be all the more reason to put your security in the cloud. The cost to manage information security and the following 20 Critical Security Controls is staggering. You would need specialized hardware, software, people, and infrastructure.

20 Critical Security Controls – Version 3.1

  • Critical Control 1: Inventory of Authorized and Unauthorized Devices
  • Critical Control 2: Inventory of Authorized and Unauthorized Software
  • Critical Control 3: Secure Configurations for Hardware and Software on Laptops, Workstations, and Servers
  • Critical Control 4: Continuous Vulnerability Assessment and Remediation
  • Critical Control 5: Malware Defenses
  • Critical Control 6: Application Software Security
  • Critical Control 7: Wireless Device Control
  • Critical Control 8: Data Recovery Capability
  • Critical Control 9: Security Skills Assessment and Appropriate Training to Fill Gaps
  • Critical Control 10: Secure Configurations for Network Devices such as Firewalls, Routers, and Switches
  • Critical Control 11: Limitation and Control of Network Ports, Protocols, and Services
  • Critical Control 12: Controlled Use of Administrative Privileges
  • Critical Control 13: Boundary Defense
  • Critical Control 14: Maintenance, Monitoring, and Analysis of Security Audit Logs
  • Critical Control 15: Controlled Access Based on the Need to Know
  • Critical Control 16: Account Monitoring and Control
  • Critical Control 17: Data Loss Prevention
  • Critical Control 18: Incident Response Capability
  • Critical Control 19: Secure Network Engineering
  • Critical Control 20: Penetration Tests and Red Team Exercises

According to National Defense Magazine, we may be on the verge of a cyber-war in 2012. There have been numerous, almost daily, reports about China and other adversaries penetrating U.S. networks. Indeed, cyber security has been gaining lots of media attention. Targeted, zero day attacks will be the norm. Cybercriminals will adapt to the new cloud based protections looking for new ways to exploit networks. It’s a never ending battle. Smartphones will be a target, simply because it’s connected. Rogue Android and iPhone apps are just the beginning. Cyber Security is here to stay.

Cloud Back Up & Disaster Recovery
If you have sat around a computer in a corporate atmosphere as long as I have, chances are you have suffered panic or frustration with systems going down. Wondering whether you lost customer information, or whether that draft document you were working on was saved. It doesn’t have to be an event brought on by Mother Nature, it can be something simple like a server crashing. Disaster Recovery is changing to adapt to the overall changes in IT. IT as a commodity is fast becoming the de facto standard. So merely backing up data is not enough, we need to secure it and make it readily available. We also have to do that in the most secure effective way. In the past, DR was a very costly measure to keep systems up and running. We had to duplicate existing hardware, which is costly. We had to test that the DR plan, which was time consuming.

Our partnership with EVault helps us help our clients back up data to the DR site without violating standards for privacy and security. The HIPAA regulations regarding the security of digitally stored information are complex and difficult to follow. Outsourcing this function to the cloud helps you meet compliance, while saving on cost.

In summary, the next generation of cloud computing will be the increase in clouds for vertical markets, increase in cloud services up and down the stack, and the market demand for Cloud Security and Cloud Disaster Recovery.

More Stories By Terell Jones

Mr. Jones is the National Director of Cloud Services with Core BTS, Inc., a $180M corporation. He is based out of Fairfax, VA and handles the eastern region for cloud computing. After serving in the first Gulf War in the U.S. Navy Mr. Jones entered the IT field in 1995. He has over 17 years in Information Technology in the fields of Green IT, Cloud Computing, Virtualization, and Managed Services. He is internationally known as “the Green IT Guy” specializing in energy efficient computing from the desktop to the data center, from hardware to software, from the network to the virtual cloud. He has served as the Deputy Director at the Green IT Council since 2010.

@ThingsExpo Stories
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his Day 2 Keynote at @ThingsExpo, Henrik Kenani Dahlgren, Portfolio Marketing Manager at Ericsson, discussed how to plan to cooperate, partner, and form lasting all-star teams to change the...
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @CloudExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
SYS-CON Events announced today that IoT Now has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. IoT Now explores the evolving opportunities and challenges facing CSPs, and it passes on some lessons learned from those who have taken the first steps in next-gen IoT services.
SYS-CON Events announced today that WineSOFT will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Based in Seoul and Irvine, WineSOFT is an innovative software house focusing on internet infrastructure solutions. The venture started as a bootstrap start-up in 2010 by focusing on making the internet faster and more powerful. WineSOFT’s knowledge is based on the expertise of TCP/IP, VPN, SSL, peer-to-peer, mob...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, discussed the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports.
With billions of sensors deployed worldwide, the amount of machine-generated data will soon exceed what our networks can handle. But consumers and businesses will expect seamless experiences and real-time responsiveness. What does this mean for IoT devices and the infrastructure that supports them? More of the data will need to be handled at - or closer to - the devices themselves.
SYS-CON Events announced today that Dataloop.IO, an innovator in cloud IT-monitoring whose products help organizations save time and money, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Dataloop.IO is an emerging software company on the cutting edge of major IT-infrastructure trends including cloud computing and microservices. The company, founded in the UK but now based in San Fran...
Big Data, cloud, analytics, contextual information, wearable tech, sensors, mobility, and WebRTC: together, these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at @ThingsExpo, Erik Perotti, Senior Manager of New Ventures on Plantronics’ Innovation team, provided an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it m...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
"delaPlex is a software development company. We do team-based outsourcing development," explained Mark Rivers, COO and Co-founder of delaPlex Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
"I think that everyone recognizes that for IoT to really realize its full potential and value that it is about creating ecosystems and marketplaces and that no single vendor is able to support what is required," explained Esmeralda Swartz, VP, Marketing Enterprise and Cloud at Ericsson, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry’s single source for the cloud. Fusion’s advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including cloud...
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
SYS-CON Events announced today that Cloud Academy will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud computing technologies. Ge...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settle...
SYS-CON Events announced today that Outlyer, a monitoring service for DevOps and operations teams, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Outlyer is a monitoring service for DevOps and Operations teams running Cloud, SaaS, Microservices and IoT deployments. Designed for today's dynamic environments that need beyond cloud-scale monitoring, we make monitoring effortless so you...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, Cloud Expo and @ThingsExpo are two of the most important technology events of the year. Since its launch over eight years ago, Cloud Expo and @ThingsExpo have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, I provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading the...