Welcome!

Apache Authors: Gilad Parann-Nissany, ChandraShekar Dattatreya, Michael Meiner, MC Brown, Amy Lindberg

Related Topics: Cloud Expo, SOA & WOA, Open Source, Virtualization, Web 2.0, Apache, GovIT

Cloud Expo: Article

Cloud Computing: The Next Generation of Computing & Sustainable IT

The next generation of cloud computing will be the increase in clouds for vertical market

I have been asked to moderate a cloud computing discussion at Green Gov 2012. The title of the session is “Cloud Computing: The Next Generation of Computing and Sustainable IT”. It is a great honor to be selected to participate as moderator. I believe this is my second go around. As National Director of Cloud Services with Core BTS, Inc. it is my job to articulate the value of cloud computing. I have been pondering the title a bit and for me to actually discuss the next generation of Cloud, we have to identify the current situation. The cloud has gone way beyond Google Mail and SalesForce (CRM), into other areas like Cloud Security, Cloud Storage, and Cloud Back Up. Furthermore, we actually must define our idea of cloud computing and sustainable IT. Not everyone is on the same page.

What Is Cloud Computing?
NIST defines cloud computing as a model for enabling ubiquitous, convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction. My own definition is slightly to the point, I consider cloud computing as Information Technology as a Utility Service. To be clear, I find Cloud Computing no different than Managed Services. It doesn’t matter if you utilize software as a service, platform as a service, or infrastructure as a service, the idea is to treat IT as a utility service to save overall costs.

What Is Sustainable IT?
I define Sustainable IT as energy efficient computing from the desktop to the data center, from hardware to software, from the network to the virtual cloud. Today I will focus mainly on Cloud Computing. For all intents and purposes, Cloud Computing is Sustainable IT. How can I say that? It’s simple math. Cloud computing, done right, can save an organization 50% to 80% in TCO. The timing could not be better. With a struggling economy, corporations are looking for ways to cut costs. When you get past the internal politics, the cloud hype cycle, and take a deep dive into the total cost of running an IT shop, you will be enlightened.

A very unique thing has occurred in the past 4 years with Sustainability and IT. CEO’s and CFO’s have been getting involved with IT budgets. The server sprawl and data center energy costs have become a major factor in the cost of doing business. A big mistake C-Level execs make is the fuzzy math used to calculate TCO for the enterprise. There is a strong tendency to calculate hardware and software costs only. To get the accurate TCO, you must take into consideration the following items:

  • Hardware
  • Software
  • Maintenance
  • People
  • Facilities
  • Power & Cooling
  • Redundancy
  • Storage
  • Bandwidth

When all is said and done, you may pay only a third of the cost of running your own IT shop. A classic example is Google saving the General Services Administration (GSA) $15M over a five year period. GSA had 17,000 employees using Lotus Notes. Imagine the upgrade path if they did not consider going with Gmail. That would be a logistical nightmare. They would have to have several skill sets that are, most likely, obsolete. Never the less, they managed to cut their budget in half for email across the entire agency. Because the new technology Google offers, they were able to integrate video chat, and document-sharing capabilities, as well as, mobile devices. The USDA reduced it’s per user cost for email from $150 to $100. The Department of Homeland Security (DHS) cut it’s per user cost for email from $300 to $100.

Just with email we start to see significant savings in the cloud. So what next?

Next Generation Cloud Computing
We are currently seeing industry specific applications going to the cloud. Cloud commoditization is creeping up and down the stack, into different industries, causing a great deal of collaboration. Forrester Research predicts all cloud markets will continue to grow, and the total cloud market will reach about $61B by the end of 2012. With this continual increase in cloud usage, we will run unto cloud sprawl. This has gotten me excited with my position here at Core BTS. We specialize in two key areas that every organization on the planet will need to meet compliance. One being security the other being disaster recovery. Cyber-attacks are a fact of life in the world of today. Natural disasters, terrorist attacks, and system failures are common place.

Cloud Security
What are the biggest predictions for information security? We will need more. Just think about all the areas which prompt a call to action: cloud sprawl, mobile devices, social media, malware, wireless. Information Security is no longer a niche market, it is a must have. It has to go main stream because the market demands it. Larger organizations will purchase boutique firms to shore up their share of the market. We partner with Trustwave. Trustwave allows us to offer a four compelling solutions:

  1. Compliance
  2. Managed Security Services
  3. Spiderlabs
  4. Unified Security

Just to keep up with compliance is a monumental task. Our partnership allows us to help our clients with a strong strategy to address your regulatory requirements, such as PCI, HIPAA, SOX, GLBA, FISMA, ISO, and DLP. The demand for Information Security Governance has prompted a document called 20 Critical Security Controls for Effective Cyber Defense: Consensus Audit Guideline. This guideline alone should be all the more reason to put your security in the cloud. The cost to manage information security and the following 20 Critical Security Controls is staggering. You would need specialized hardware, software, people, and infrastructure.

20 Critical Security Controls – Version 3.1

  • Critical Control 1: Inventory of Authorized and Unauthorized Devices
  • Critical Control 2: Inventory of Authorized and Unauthorized Software
  • Critical Control 3: Secure Configurations for Hardware and Software on Laptops, Workstations, and Servers
  • Critical Control 4: Continuous Vulnerability Assessment and Remediation
  • Critical Control 5: Malware Defenses
  • Critical Control 6: Application Software Security
  • Critical Control 7: Wireless Device Control
  • Critical Control 8: Data Recovery Capability
  • Critical Control 9: Security Skills Assessment and Appropriate Training to Fill Gaps
  • Critical Control 10: Secure Configurations for Network Devices such as Firewalls, Routers, and Switches
  • Critical Control 11: Limitation and Control of Network Ports, Protocols, and Services
  • Critical Control 12: Controlled Use of Administrative Privileges
  • Critical Control 13: Boundary Defense
  • Critical Control 14: Maintenance, Monitoring, and Analysis of Security Audit Logs
  • Critical Control 15: Controlled Access Based on the Need to Know
  • Critical Control 16: Account Monitoring and Control
  • Critical Control 17: Data Loss Prevention
  • Critical Control 18: Incident Response Capability
  • Critical Control 19: Secure Network Engineering
  • Critical Control 20: Penetration Tests and Red Team Exercises

According to National Defense Magazine, we may be on the verge of a cyber-war in 2012. There have been numerous, almost daily, reports about China and other adversaries penetrating U.S. networks. Indeed, cyber security has been gaining lots of media attention. Targeted, zero day attacks will be the norm. Cybercriminals will adapt to the new cloud based protections looking for new ways to exploit networks. It’s a never ending battle. Smartphones will be a target, simply because it’s connected. Rogue Android and iPhone apps are just the beginning. Cyber Security is here to stay.

Cloud Back Up & Disaster Recovery
If you have sat around a computer in a corporate atmosphere as long as I have, chances are you have suffered panic or frustration with systems going down. Wondering whether you lost customer information, or whether that draft document you were working on was saved. It doesn’t have to be an event brought on by Mother Nature, it can be something simple like a server crashing. Disaster Recovery is changing to adapt to the overall changes in IT. IT as a commodity is fast becoming the de facto standard. So merely backing up data is not enough, we need to secure it and make it readily available. We also have to do that in the most secure effective way. In the past, DR was a very costly measure to keep systems up and running. We had to duplicate existing hardware, which is costly. We had to test that the DR plan, which was time consuming.

Our partnership with EVault helps us help our clients back up data to the DR site without violating standards for privacy and security. The HIPAA regulations regarding the security of digitally stored information are complex and difficult to follow. Outsourcing this function to the cloud helps you meet compliance, while saving on cost.

In summary, the next generation of cloud computing will be the increase in clouds for vertical markets, increase in cloud services up and down the stack, and the market demand for Cloud Security and Cloud Disaster Recovery.

More Stories By Terell Jones

Mr. Jones is the National Director of Cloud Services with Core BTS, Inc., a $180M corporation. He is based out of Fairfax, VA and handles the eastern region for cloud computing. After serving in the first Gulf War in the U.S. Navy Mr. Jones entered the IT field in 1995. He has over 17 years in Information Technology in the fields of Green IT, Cloud Computing, Virtualization, and Managed Services. He is internationally known as “the Green IT Guy” specializing in energy efficient computing from the desktop to the data center, from hardware to software, from the network to the virtual cloud. He has served as the Deputy Director at the Green IT Council since 2010.

@ThingsExpo Stories
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys.
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series data. By focusing on enterprise applications and the data center, he will use OpenTSDB as an example t...
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at @ThingsExpo, Robin Raymond, Chief Architect at Hookflash, will walk through the shifting landscape of traditional telephone and voice services ...
The Domain Name Service (DNS) is one of the most important components in networking infrastructure, enabling users and services to access applications by translating URLs (names) into IP addresses (numbers). Because every icon and URL and all embedded content on a website requires a DNS lookup loading complex sites necessitates hundreds of DNS queries. In addition, as more internet-enabled ‘Things' get connected, people will rely on DNS to name and find their fridges, toasters and toilets. According to a recent IDG Research Services Survey this rate of traffic will only grow. What's driving t...
Enthusiasm for the Internet of Things has reached an all-time high. In 2013 alone, venture capitalists spent more than $1 billion dollars investing in the IoT space. With "smart" appliances and devices, IoT covers wearable smart devices, cloud services to hardware companies. Nest, a Google company, detects temperatures inside homes and automatically adjusts it by tracking its user's habit. These technologies are quickly developing and with it come challenges such as bridging infrastructure gaps, abiding by privacy concerns and making the concept a reality. These challenges can't be addressed w...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Architect for the Internet of Things and Intelligent Systems at Red Hat, described how to revolutioniz...
Bit6 today issued a challenge to the technology community implementing Web Real Time Communication (WebRTC). To leap beyond WebRTC’s significant limitations and fully leverage its underlying value to accelerate innovation, application developers need to consider the entire communications ecosystem.
The definition of IoT is not new, in fact it’s been around for over a decade. What has changed is the public's awareness that the technology we use on a daily basis has caught up on the vision of an always on, always connected world. If you look into the details of what comprises the IoT, you’ll see that it includes everything from cloud computing, Big Data analytics, “Things,” Web communication, applications, network, storage, etc. It is essentially including everything connected online from hardware to software, or as we like to say, it’s an Internet of many different things. The difference ...
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, phone and digital TV services to consumers primarily in rural areas.
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com), moderated by Ashar Baig, Research Director, Cloud, at Gigaom Research, Nate Gordon, Director of T...

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's platform-as-a-service. The new platform enables developers to build ap...

An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and assessments, including a decade of leading incident response and digital forensics. He is co-author of t...
Technology is enabling a new approach to collecting and using data. This approach, commonly referred to as the "Internet of Things" (IoT), enables businesses to use real-time data from all sorts of things including machines, devices and sensors to make better decisions, improve customer service, and lower the risk in the creation of new revenue opportunities. In his General Session at Internet of @ThingsExpo, Dave Wagstaff, Vice President and Chief Architect at BSQUARE Corporation, discuss the real benefits to focus on, how to understand the requirements of a successful solution, the flow of ...
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, and physical persons. In the IoT vision, every new "thing" - sensor, actuator, data source, data con...
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Focused on this fast-growing market’s needs, Vitesse Semiconductor Corporation (Nasdaq: VTSS), a leading provider of IC solutions to advance "Ethernet Everywhere" in Carrier, Enterprise and Internet of Things (IoT) networks, introduced its IStaX™ software (VSC6815SDK), a robust protocol stack to simplify deployment and management of Industrial-IoT network applications such as Industrial Ethernet switching, surveillance, video distribution, LCD signage, intelligent sensors, and metering equipment. Leveraging technologies proven in the Carrier and Enterprise markets, IStaX is designed to work ac...
C-Labs LLC, a leading provider of remote and mobile access for the Internet of Things (IoT), announced the appointment of John Traynor to the position of chief operating officer. Previously a strategic advisor to the firm, Mr. Traynor will now oversee sales, marketing, finance, and operations. Mr. Traynor is based out of the C-Labs office in Redmond, Washington. He reports to Chris Muench, Chief Executive Officer. Mr. Traynor brings valuable business leadership and technology industry expertise to C-Labs. With over 30 years' experience in the high-tech sector, John Traynor has held numerous...
The 3rd International @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.