|By Maureen O'Gara||
|October 29, 2012 08:00 AM EDT||
Platfora, a start-up with an ace or two in the hole, came out of stealth mode this week with the intention of taking the finicky, balky, ornery Hadoop mainstream and disrupting the $35 billion business analytics market.
The company's aces include Andreessen Horowitz, the young VC with the seemingly Midas touch, and In-Q-Tel, the CIA's venture capital arm, which together put $7.18 million into the new venture. Both, shall we say, have some pretty interesting contacts.
Platfora describes its user-friendly widgetry as the first scale-out in-memory business intelligence platform for Hadoop.
That's the fancy geek description.
Its founder Ben Werther, a former Apache Cassandra and Greenplum product strategy guy, describes the solution more trenchantly.
Hadoop, he says, is like a big cardboard box carelessly filled with Big Data. His widgetry can figure out what the data is and what it means and turn it into pictures without teams of IT staff reorganizing a data warehouse. In fact it eliminates data warehouses and ETL (extract, transform, and load) software altogether. Users can question the data right after it's collected.
Compared to what can be done now he's promising a "Hadoop for Dummies" that may mean the end of the data warehouse.
Platfora is a fundamentally different kind of BI platform. It transforms the raw data in Hadoop into interactive, in-memory BI without a traditional data warehouse and its inherent limitations. End users get a beautiful web-based analysis interface using HTML5 technology - the first of its kind.
Platfora pulls data out of Hadoop into an in-memory data processing engine, making access to the data extremely fast. It leverages Hadoop to do the heavy lifting, processing massive Big Data into highly efficient, in-memory data stores (think datamarts-on-the-fly).
The start-up's biggest innovation, however, rests with how the layers work together seamlessly. It automatically refines the in-memory data based on the questions users ask.
Werther says, "Everyone talks about the promise of Big Data, but the real innovation lies in the data agility and exploration made possible by Hadoop. Businesses want immediate answers - they can't wait days or months for insight into their own data. Unless businesses can explore and interact with this data, the promise of Hadoop is lost."
Scott Weiss, an Andreessen Horowitz general partner and a Platfora board member, says, "Platfora up-ends traditional business intelligence, unlocks the potential of Hadoop and puts the power of data in the hands of the end user."
In his opinion, "The legacy BI vendors don't have the product architecture for Hadoop or Big Data and we believe this opens the door for a new franchise to be built."
Platfora was built from the ground up to present Hadoop raw data in new ways. Its key components include:
- Unbounded In-Memory BI: Platfora's so-called Vizboards let business users build stunning interactive visualizations. Vizboards are web-based, using HTML5 canvas technology, and feature a layer for sharing and collaboration.
- High-Performance In-Memory Data Processing Engine: Using its trademarked Fractal Cache technology, Platfora's in-memory data processing engine is natively connected with Hadoop. As the core of the platform, Fractal Cache automatically refines itself without IT's intervention.
- Hadoop Data Refinery: The company's Adaptive Job Synthesis automatically builds MapReduce jobs and pushes them down to Hadoop to produce aggregated in-memory representations of the data.
Platfora works with existing clusters of machines running Cloudera, Amazon Web Services, MapR and Hortonworks although at the moment Cloudera appears to be its favorite. They're partnering.
Platfora, which has less than 30 people but growing, has the widgetry in beta with 10 Fortune 500s and Global 2000s and maybe the odd web company. Werther claims there's another 70-80 companies chomping at the bit to get in and use it. Once when he showed the stuff off, he got a standing ovation, a unique experience in his career. Nonetheless, the company's being methodical. The beta will be gradually expanded. And the widgetry should go GA round about February, upsetting folks like IBM and Oracle with its new take on taxonomy.
It will be licensed on a per-server basis and can be deployed on-premise in an enterprise data center or in the cloud.
Unlike other BI software, Platfora won't be priced by the number of users. Data analysts as well as business users across organizations will be able to access and interact with their data. The company's got this crazy democratizing idea about putting the data in the hands of people who need it most without complex and rigid foreplay.
Pre-Platfora, Hadoop's annual growth rate was expected to be more than 60% year-over-year according to IDC.
In his session at @ThingsExpo, Chris Klein, CEO and Co-founder of Rachio, will discuss next generation communities that are using IoT to create more sustainable, intelligent communities. One example is Sterling Ranch, a 10,000 home development that – with the help of Siemens – will integrate IoT technology into the community to provide residents with energy and water savings as well as intelligent security. Everything from stop lights to sprinkler systems to building infrastructures will run ef...
May. 4, 2016 07:00 PM EDT Reads: 1,268
Artificial Intelligence has the potential to massively disrupt IoT. In his session at 18th Cloud Expo, AJ Abdallat, CEO of Beyond AI, will discuss what the five main drivers are in Artificial Intelligence that could shape the future of the Internet of Things. AJ Abdallat is CEO of Beyond AI. He has over 20 years of management experience in the fields of artificial intelligence, sensors, instruments, devices and software for telecommunications, life sciences, environmental monitoring, process...
May. 4, 2016 05:30 PM EDT Reads: 1,379
The demand for organizations to expand their infrastructure to multiple IT environments like the cloud, on-premise, mobile, bring your own device (BYOD) and the Internet of Things (IoT) continues to grow. As this hybrid infrastructure increases, the challenge to monitor the security of these systems increases in volume and complexity. In his session at 18th Cloud Expo, Stephen Coty, Chief Security Evangelist at Alert Logic, will show how properly configured and managed security architecture can...
May. 4, 2016 05:15 PM EDT Reads: 383
We’ve worked with dozens of early adopters across numerous industries and will debunk common misperceptions, which starts with understanding that many of the connected products we’ll use over the next 5 years are already products, they’re just not yet connected. With an IoT product, time-in-market provides much more essential feedback than ever before. Innovation comes from what you do with the data that the connected product provides in order to enhance the customer experience and optimize busi...
May. 4, 2016 05:00 PM EDT Reads: 1,318
A critical component of any IoT project is the back-end systems that capture data from remote IoT devices and structure it in a way to answer useful questions. Traditional data warehouse and analytical systems are mature technologies that can be used to handle large data sets, but they are not well suited to many IoT-scale products and the need for real-time insights. At Fuze, we have developed a backend platform as part of our mobility-oriented cloud service that uses Big Data-based approache...
May. 4, 2016 03:30 PM EDT Reads: 626
The increasing popularity of the Internet of Things necessitates that our physical and cognitive relationship with wearable technology will change rapidly in the near future. This advent means logging has become a thing of the past. Before, it was on us to track our own data, but now that data is automatically available. What does this mean for mHealth and the "connected" body? In her session at @ThingsExpo, Lisa Calkins, CEO and co-founder of Amadeus Consulting, will discuss the impact of wea...
May. 4, 2016 03:00 PM EDT Reads: 1,175
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...
May. 4, 2016 01:45 PM EDT Reads: 1,338
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
May. 4, 2016 01:00 PM EDT Reads: 1,431
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
May. 4, 2016 12:45 PM EDT Reads: 624
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
May. 4, 2016 12:45 PM EDT Reads: 920
trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vice president of product management, IoT solutions at GlobalSign, will teach IoT developers how t...
May. 4, 2016 12:15 PM EDT Reads: 559
There is an ever-growing explosion of new devices that are connected to the Internet using “cloud” solutions. This rapid growth is creating a massive new demand for efficient access to data. And it’s not just about connecting to that data anymore. This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. And with that scaling comes the need for greater security, gathering and data analysis, storage, connectivity and, of course, the...
May. 4, 2016 11:15 AM EDT Reads: 1,246
Increasing IoT connectivity is forcing enterprises to find elegant solutions to organize and visualize all incoming data from these connected devices with re-configurable dashboard widgets to effectively allow rapid decision-making for everything from immediate actions in tactical situations to strategic analysis and reporting. In his session at 18th Cloud Expo, Shikhir Singh, Senior Developer Relations Manager at Sencha, will discuss how to create HTML5 dashboards that interact with IoT devic...
May. 4, 2016 11:00 AM EDT Reads: 1,393
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
May. 4, 2016 10:00 AM EDT Reads: 1,525
Digital payments using wearable devices such as smart watches, fitness trackers, and payment wristbands are an increasing area of focus for industry participants, and consumer acceptance from early trials and deployments has encouraged some of the biggest names in technology and banking to continue their push to drive growth in this nascent market. Wearable payment systems may utilize near field communication (NFC), radio frequency identification (RFID), or quick response (QR) codes and barcodes...
May. 4, 2016 08:15 AM EDT Reads: 1,016
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
May. 4, 2016 08:00 AM EDT Reads: 1,204
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, will explain how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
May. 4, 2016 08:00 AM EDT Reads: 1,277
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, will discuss how leveraging the Industrial Interne...
May. 4, 2016 04:45 AM EDT Reads: 1,365
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
May. 3, 2016 12:30 PM EDT Reads: 1,239
You deployed your app with the Bluemix PaaS and it's gaining some serious traction, so it's time to make some tweaks. Did you design your application in a way that it can scale in the cloud? Were you even thinking about the cloud when you built the app? If not, chances are your app is going to break. Check out this webcast to learn various techniques for designing applications that will scale successfully in Bluemix, for the confidence you need to take your apps to the next level and beyond.
May. 3, 2016 12:15 PM EDT Reads: 1,623