|By Jim O'Neil||
|November 1, 2012 02:15 PM EDT||
And now you’re considering getting your own application into the Windows Store, but not sure where to begin?
Well, we all started somewhere, and although I’m far from laying claim to a Windows 8 app with thousands of downloads, over the past few months of working with developers as well as on my own, I’ve settled on my own shortlist of things to know about Windows 8 development that are I feel are keys to future success.
Read the store certification requirements, then read them again.
User experience matters.
Windows Store applications are different. They look different and act differently from what many of us have previously built on the Windows platform – whether it be Windows Forms, WPF, Silverlight or ASP.NET. It’s not just a matter of translating user interface elements or applying a new theme or skin. Successful Windows 8 applications will embrace the modern Windows application design, which have been influenced by movements like the Swiss Style and Bauhaus. Take time to embrace the Windows 8 design principles, and eschew skeumorphism!.
Embrace the MVVM pattern.
Windows 8 applications typically consist of just a few (or perhaps even just one) page, with controls and data-binding governing much of the experience. The Model-View-ViewModel design pattern (which is a close cousin of Presentation Model, Model-View-Presenter and Model-View-Controller) has quickly become the de facto model for XAML based application development, whether it be Silverlight, WPF, or Windows 8. For HTML5/JS applications, data-binding is also a key facet; however, since two-way binding is not explicitly supported, there can be a bit more work involved when using MVVM.
You’ll find there’s even a DefaultViewModel property for many of the XAML-based Windows 8 project templates to steer you toward this goal. There are also some excellent blog posts from various authors on the topic, and the MVVM Light Toolkit (from Laurent Bugnion) is a common starting point.
Windows Store applications are mobile applications.
If you’ve built applications for Windows Phone or even iOS or Android, you will be familiar with a focus on providing a consistent, responsive user experience. To guarantee that level of experience regardless of the what is currently running on that device, applications are necessarily constrained. They run within a sandbox with limited access outside of that sandbox (unless authorized by the user), and they have a very distinct lifecycle controlled by the user and the operating system more so than by the developer.
Successful applications built for Windows 8 will be mindful of battery life, provide both a connected and a disconnected experience, work well on low-power devices, and mold the experience to the characteristics of the device on which they are executing thus becoming authentically digital.
Understand the application lifecycle.
Every Windows 8 Store application is bound by the same lifecycle, and it’s incumbent on the developer to understand when state transitions occur and what actions should be taken as a result.
For instance, an application can be activated by clicking on its live tile of course, but it may also be activated through a search or by another application via protocol activation. And as soon that other application is brought into view, the current application is suspended. It’s then up to the developer to save any application state, since a suspended application could be completely terminated by the operating system – with no further notification - should there be memory or battery life pressure.
Asynchrony is the norm.
Windows 8 applications are often characterized in marketing-speak as fast and fluid. The consistency of performance in reaction to user input is a key part of the experience and enforced by strict timing requirements. For instance, applications much launch within five seconds or less and must suspend in two seconds or less.
In fact, any operation that takes more than 200 ms is a prime candidate for an asynchronous implementation, one that does not require the UI to stop and wait for it to complete. This is baked into Windows RT as well since most file and network operations are available only as asynchronous methods.
Notifications can be a key application differentiator.
Notifications are a fantastic feature of the Windows 8 platform, one that can take your application from meh to wow. A built-in notification engine can serve up tile, toast, and badge updates to your application even when the application isn’t running - thus expanding its presence and impact in the eyes of your users.
Tile notifications provide the glance-and-go experience that differentiates the Windows 8 Start Screen. Live tiles are the only persistent visual presence of your application on the user’s device, and they are “live” solely because of notifications, providing updates to your application and enticing the user to run your app again and again.
Toast notifications are more personalized and immediate, informing the user of something of specific interest that’s actionable right at that time. Used appropriately they can provide a compelling, just-in-time experience and be part of an application the user just can’t do with out.
Lastly, badges are essentially an extension of the tile, providing a quick indication of the state of an application, like whether a video has been paused or how many unread e-mails are in your in-box.
Leverage contracts and extensions to broaden your application’s presence.
The sandbox model of a Windows Store application at first seems incredibly constraining – you can’t write to the file system, can’t read from the registry, can’t even detect what version of Windows is currently running! If you step back and view things from an end-user perspective though, you’ll realize that many of those capabilities serve the developer and not the user. In Windows 8 the user is in charge, and a consistent experience is paramount.
In some ways it’s liberating and democratizing for developers, there are defined rules – contracts, if you will – that every application has access to and no application can circumvent.
- Want to save a file to C:\ directly? Your application can, but the user must approve that action through the file picker.
- Want to have your application automatically handle a certain type of file? You can, but via file activation, and even then the user gets to pick which application she wants to response to that request (from among installed applications than can handle that file type).
- Want to search across data managed by other applications? You can - via the search contract.
It’s through these contracts and extensions that your users’ experience can extend beyond the boundaries of your own application and your application can reach new users through discovery mechanisms built-in to the Windows 8 runtime.
The Cloud is a unifier.
Does anyone have only one internet connected device in this day and age? We have smartphones, laptops, desktops, game consoles, etc., many of which run similar or companion applications, and increasingly we expect our experiences to transcend the device. We watch a movie on our slate or phone during the commute on the train and expect to finish that movie at home on our Xbox. We increasingly rely on apps like OneNote and Evernote to make our to-do list available wherever we happen to be at the time.
Underlying the connected experiences is the cloud, and within Windows 8 it’s not a bolted-on experience. SkyDrive is a first class citizen, your social media presence on Twitter, Facebook, LinkedIn, Google are linked in the People app, and developers can make use of roaming storage which automatically handles the synchronization of application data across Windows 8 devices linked to a given user’s Microsoft account.
Stepping it up a notch, Windows 8 applications can easily tie into Windows Azure Mobile Services for common application needs like simple structured data storage, authentication across identity providers like Facebook and Twitter, and to provide the plumbing for push notifications. Of course you don’t have to stop there, Windows Azure has numerous other services that you can easily tap into to increase the impact, reach, and agility of your application.
Your profits are in your hands.
Having your application in the Windows Store is a tremendous opportunity, with over 670 millions upgradeable licenses of Windows 7 in the wild now and an estimated 300 million units of Windows 8 shipping in 2013, so take some time to decide how to monetize your application, as there are several options you can use alone or in combination.
- You can simply charge for your application (anywhere from $1.49 to $999.99), where each download is a purchase and you retain 70% of the proceeds (or 80% once you’ve reached the $25,000 mark). Optionally, you can opt to enable a time-limited or feature-limited trial as part of your application, which can significantly increase your purchase rate over an application without such an option.
- You might decide not to charge for the app at all and make your money from ads presented within your application via the Microsoft Advertising SDK or a third-party ad provider. By the way, according to a 2011 Gartner report, mobile advertising revenue is slated to reach $20.6 billion 2015, up from $3.3 billion in 2011.
- Increasingly, applications are turning to in-app purchases as a primary monetization technique either using the built-in Windows.ApplicationModel.Store namespace or a third-party commerce provider. As food for thought, in July 2011 Distimo noted that although only 4% of all iPhone applications leveraged in-app purchases, those purchases accounted for 72% of all application revenue, a 150% increase over the prior year. That same report also showed that free downloads of applications exceeded those of paid applications by a factor of five.
Before settling on your approach, do take time to review other apps in your category and the monetization trends for those applications. Different types of applications engender different expectations on the part of end users. For example, statistics from the Windows Phone store indicate that consumers are more likely to pay for games than for any other category of applications, by a factor of six.
In conclusion, I wish you good luck on your Windows 8 development journey, and I welcome your thoughts, stories, and feedback!
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
Oct. 27, 2016 02:17 PM EDT
SYS-CON Events announced today that MathFreeOn will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MathFreeOn is Software as a Service (SaaS) used in Engineering and Math education. Write scripts and solve math problems online. MathFreeOn provides online courses for beginners or amateurs who have difficulties in writing scripts. In accordance with various mathematical topics, there are more tha...
Oct. 27, 2016 01:45 PM EDT Reads: 1,136
Successful digital transformation requires new organizational competencies and capabilities. Research tells us that the biggest impediment to successful transformation is human; consequently, the biggest enabler is a properly skilled and empowered workforce. In the digital age, new individual and collective competencies are required. In his session at 19th Cloud Expo, Bob Newhouse, CEO and founder of Agilitiv, will draw together recent research and lessons learned from emerging and established ...
Oct. 27, 2016 01:45 PM EDT Reads: 1,586
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Oct. 27, 2016 01:45 PM EDT Reads: 3,992
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
Oct. 27, 2016 01:15 PM EDT Reads: 5,076
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, will discuss how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team a...
Oct. 27, 2016 01:15 PM EDT Reads: 819
Virgil consists of an open-source encryption library, which implements Cryptographic Message Syntax (CMS) and Elliptic Curve Integrated Encryption Scheme (ECIES) (including RSA schema), a Key Management API, and a cloud-based Key Management Service (Virgil Keys). The Virgil Keys Service consists of a public key service and a private key escrow service.
Oct. 27, 2016 01:15 PM EDT Reads: 1,196
@ThingsExpo has been named the Top 5 Most Influential Internet of Things Brand by Onalytica in the ‘The Internet of Things Landscape 2015: Top 100 Individuals and Brands.' Onalytica analyzed Twitter conversations around the #IoT debate to uncover the most influential brands and individuals driving the conversation. Onalytica captured data from 56,224 users. The PageRank based methodology they use to extract influencers on a particular topic (tweets mentioning #InternetofThings or #IoT in this ...
Oct. 27, 2016 01:00 PM EDT Reads: 8,614
Intelligent machines are here. Robots, self-driving cars, drones, bots and many IoT devices are becoming smarter with Machine Learning. In her session at @ThingsExpo, Sudha Jamthe, CEO of IoTDisruptions.com, will discuss the next wave of business disruption at the junction of IoT and AI, impacting many industries and set to change our lives, work and world as we know it.
Oct. 27, 2016 01:00 PM EDT Reads: 341
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
Oct. 27, 2016 11:45 AM EDT Reads: 1,254
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
Oct. 27, 2016 11:30 AM EDT Reads: 1,912
With an estimated 50 billion devices connected to the Internet by 2020, several industries will begin to expand their capabilities for retaining end point data at the edge to better utilize the range of data types and sheer volume of M2M data generated by the Internet of Things. In his session at @ThingsExpo, Don DeLoach, CEO and President of Infobright, discussed the infrastructures businesses will need to implement to handle this explosion of data by providing specific use cases for filterin...
Oct. 27, 2016 11:00 AM EDT Reads: 3,062
In past @ThingsExpo presentations, Joseph di Paolantonio has explored how various Internet of Things (IoT) and data management and analytics (DMA) solution spaces will come together as sensor analytics ecosystems. This year, in his session at @ThingsExpo, Joseph di Paolantonio from DataArchon, will be adding the numerous Transportation areas, from autonomous vehicles to “Uber for containers.” While IoT data in any one area of Transportation will have a huge impact in that area, combining sensor...
Oct. 27, 2016 11:00 AM EDT Reads: 1,158
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
Oct. 27, 2016 10:15 AM EDT Reads: 1,428
Ask someone to architect an Internet of Things (IoT) solution and you are guaranteed to see a reference to the cloud. This would lead you to believe that IoT requires the cloud to exist. However, there are many IoT use cases where the cloud is not feasible or desirable. In his session at @ThingsExpo, Dave McCarthy, Director of Products at Bsquare Corporation, will discuss the strategies that exist to extend intelligence directly to IoT devices and sensors, freeing them from the constraints of ...
Oct. 27, 2016 10:15 AM EDT Reads: 3,238
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
Oct. 27, 2016 09:15 AM EDT Reads: 2,167
@ThingsExpo has been named the Top 5 Most Influential M2M Brand by Onalytica in the ‘Machine to Machine: Top 100 Influencers and Brands.' Onalytica analyzed the online debate on M2M by looking at over 85,000 tweets to provide the most influential individuals and brands that drive the discussion. According to Onalytica the "analysis showed a very engaged community with a lot of interactive tweets. The M2M discussion seems to be more fragmented and driven by some of the major brands present in the...
Oct. 27, 2016 08:45 AM EDT Reads: 11,596
Amazon has gradually rolled out parts of its IoT offerings, but these are just the tip of the iceberg. In addition to optimizing their backend AWS offerings, Amazon is laying the ground work to be a major force in IoT - especially in the connected home and office. In his session at @ThingsExpo, Chris Kocher, founder and managing director of Grey Heron, explained how Amazon is extending its reach to become a major force in IoT by building on its dominant cloud IoT platform, its Dash Button strat...
Oct. 27, 2016 07:00 AM EDT Reads: 4,945
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Oct. 27, 2016 07:00 AM EDT Reads: 5,057
SYS-CON Events announced today that Streamlyzer will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Streamlyzer is a powerful analytics for video streaming service that enables video streaming providers to monitor and analyze QoE (Quality-of-Experience) from end-user devices in real time.
Oct. 27, 2016 06:45 AM EDT Reads: 1,100