In the “age of big data,” a new class of real-time Web-scale consumer-facing applications is poised to step into the spotlight. Leading the class are ad-tech companies, which are taking an integrated approach to data management that enables immediate interactions with consumers via tailored responses delivered in milliseconds. Chief technology and strategy officers from five ad-tech innovators will discuss their real-time big data strategies and implementations at an ad:tech New York conference roundtable moderated by Srini V. Srinivasan, co-founder and vice-president of engineering and operations of Aerospike (formerly Citrusleaf). The ad:tech New York conference runs November 7-8, 2012 at the Jacob K. Javits Convention Center, New York, NY.

Real-Time Big Data: Ad-Tech Executive Strategies

At any moment, online advertisers can face thousands of potential opportunities, but identifying and acting on them requires the ability to receive a query, analyze data, and respond in 100 milliseconds or less. Moderator Srini Srinivasan will lead a panel of ad-tech chief technology and strategy officers in discussing how they are combining the use of NoSQL, Hadoop, SQL, and analytic platforms to meet this demand. Panelists examine how online advertising platforms leverage a number of strategies, including real-time bidding, to serve the most relevant ads based on real-time data that is cross-referenced with data warehouse analysis. They also will review how adding NoSQL databases for rapid access to big data is enabling them to gain immediate, actionable insights that were unavailable using data warehouses, Hadoop, and SQL databases alone. Finally, panelists will share their insights into best practices based on their real-world experiences.

Title: Real-Time Big Data CTO Roundtable

Panelists:

• Michael E. Yudin, CTO, adMarketplace
• Mike Nolet, CTO and co-founder, AppNexus
• Alex Hooshmand, chief strategy officer and senior vice president of operations, BlueKai
• Dag Liodden, co-founder and CTO, Tapad
• Pat DeAngelis, CTO, [x+1]

When: Thursday, November 8, 2:45-3:45 p.m.

Where: Jacob K. Javits Convention Center, NY

About ad:tech

For more than 15 years, ad:tech has provided media, marketing, and technology professionals with the tools and techniques they need to succeed in a changing digital world. With nine shows in seven countries, ad:tech's globally respected roster of speakers, workshops, and exhibitors continues to make it the preferred resource and destination for digital marketers everywhere. It's where marketers gather together to do business in a vibrant and exciting marketplace. The ad:tech New York conference is being held November 7-8, 2012. For more information, visit http://na.ad-tech.com/ny.

About Aerospike

Aerospike, Inc. offers the only real-time NoSQL database and key-value store that delivers predictable high performance for mission-critical, Web-scale applications. Aerospike’s flash-optimized, shared-nothing architecture scales linearly, consistently processing over 200k transactions per second per node with sub-millisecond latency. With automatic fail-over, replication, and cross data center synchronization, the Aerospike database reliably stores billions of objects and terabytes of data—while providing 100% uptime and a 10x improvement in TCO over other NoSQL databases. Customers accelerating their business with Aerospike include adMarketplace, eXelate, Sony’s So-net, and The Trade Desk. For more information, visit http://Aerospike.com.

Aerospike is a registered trademark of Aerospike, Inc., in the United States and/or other countries. All other trademarks and registered trademarks are the properties of their respective owners.