|By Business Wire||
|November 6, 2012 09:13 AM EST||
The Ethernet Alliance, a global consortium dedicated to the continued success and advancement of Ethernet technologies today announced it is showcasing an integrated multi-vendor demo in booth 637 on the SC12 expo floor. Scheduled for November 12 – 15 in Salt Lake City, UT, SC12 is the industry’s leading international high-performance computing, networking, storage, and analysis conference. The live demonstration encompasses an array of technologies and highlights Ethernet’s ability to deliver the durable, high-speed performance required by supercomputing applications.
“Big Data, Hadoop processing, MPI, automated design applications, storage – all of these very intensive, high-performance computing applications need robust, reliable, low-latency connectivity,” said Chauncey Schwartz, marketing committee chair, Ethernet Alliance, and senior technical marketing manager, QLogic. “The Ethernet Alliance SC12 demo exemplifies Ethernet’s superior interoperability with the integration of multiple diverse Ethernet technologies such as 10GbE and 40GbE, converged Ethernet with FCoE and iSCSI, and 10GBASE-T into a single HPC environment. The demo allows us in a very tangible, real-world way to illustrate Ethernet’s flexibility, interoperability and capacity for sustained, optimum performance even in the most computing-intensive situations.”
The Ethernet Alliance SC12 demo is designed to simulate traffic volumes, patterns, and flows commonly found in HPC and data center environments. The network topology spans three layers, including 10GbE attached servers in the access layer that are linked to multiple 10GbE switches in the distribution layer aggregated by two 40GbE core switches. The equipment and technologies featured in the demo were provided by Ethernet Alliance member companies including Amphenol Corporation (NYSE: APH), Aquantia, Cisco Systems (NASDAQ: CSCO), Dell (NASDAQ: DELL), Emulex Corporation (NYSE: ELX), Hitachi, Ltd (TSE: 6501), Ixia (NASDAQ: XXIA), Mellanox Technologies, Ltd. (NASDAQ: MLNX), Spirent Communications (LSE: SPT), TE Connectivity (NYSE: TEL) and Volex (LSE: VLX).
“Ethernet is known throughout the industry for its emphasis on interoperability. It is uniquely able address a variety of demanding environments ranging from supercomputing to today’s converged data centers,” said John D’Ambrosia, chairman, Ethernet Alliance, and chief Ethernet evangelist, CTO office, Dell. “With its continued evolution and market-proven flexibility, reliability, and cost-effectiveness, Ethernet is ideally positioned to fuel the next generation of supercomputing applications and advancements.”
For more information or to experience EA’s live interoperability demo in person, please visit booth number 637 on the SC12 expo floor. For more information about EA, please visit http://www.ethernetalliance.org, follow @EthernetAllianc on Twitter, visit its Facebook page, or join the EA LinkedIn group.
About the Ethernet Alliance
The Ethernet Alliance is a global consortium that includes system and component vendors, industry experts and university and government professionals who are committed to the continued success and expansion of Ethernet technology. The Ethernet Alliance takes Ethernet standards to market by supporting activities that span from incubation of new Ethernet technologies to interoperability demonstrations and education.
For more information about the Ethernet Alliance, please visit www.ethernetalliance.org; follow @EthernetAllianc on Twitter; visit the Ethernet Alliance Facebook page; or join the Ethernet Alliance LinkedIn group. Individuals who would like to receive updates on Ethernet Alliance news, activities and events may sign up for the organization’s newsletter at www.ethernetalliance.org/newsletter.
“Amphenol is once again proud to be part of the Ethernet Alliance live demo at this year’s Super Computing conference. The Super Computing conference and exhibition is one of the premier events of the year. The EA booth is great place for designers and end users to get unbiased information on the latest in GbE and see the latest products in live and static demos.
Amphenol will be showing our world class 10GbE SFP+ and 40GbE QSFP+ interconnect systems. From our passive, active copper cables and the latest active optical cable assemblies to our SFP+ and QSFP+ cages and connectors. Additionally we will be showing optical connectivity solutions designed to increase density and improve cable routing and tray congestion including FiberMOD 1RU panels, trunking cassettes, and compact trunk cables.” – Greg McSorley, technical business development manager, Amphenol High Speed Interconnect
"The availability of 10GBASE-T as a LAN-on-Motherboard (LOM) solution, along with the launch of the Romley server platforms earlier this year, has accelerated the deployment of 10Gigabit Ethernet in large-scale data centers. Aquantia is proud to participate in the Ethernet Alliance demonstration of 10GBASE-T and other exciting technologies at SC12." – Kamal Dalmia, vice president sales and marketing, Aquantia
"As a principal member of the Ethernet Alliance, Dell is excited to take part in the SC’12 Ethernet Alliance demonstration. The latest demonstration showcases state-of-the art Ethernet performance and convergence capabilities while underscoring the value of open standards that allow multi-vendor interoperability as the basis for wide-spread customer adoption." – Arpit Joshipura, vice president of product management and marketing, Dell Networking
“Ethernet remains the dominant fabric of the data center. Next generation 40/100GbE low-latency Ethernet technology complemented by RoCE and kernel bypass software stacks will provide an industry standard Ethernet alternative to proprietary fabrics such as InfiniBand, giving customers running High Performance Computing environments an ideal platform for the next phase of network convergence. As part of the Ethernet Alliance demonstration, Emulex’s OneConnect® Network Xceleration™ (NX) 10GbE solutions with FastStack kernel bypass software showcase the extreme network performance customers can achieve, today.” – Shaun Walsh, senior vice president of marketing and corporate development, Emulex
“Hitachi Cable is excited to participate in the Ethernet Alliance’s interoperability demonstration with our innovative high-performance interconnects – especially designed to meet the supercomputing industry’s requirements for transport speed, density, power consumption and reliability. We’re grateful for the opportunity to highlight our 10GbE, 40GbE and 100GbE optical and copper interconnect solutions, and to showcase some of our newest technologies at SC12.” – Mike Ressl, director, technical marketing and business development, Hitachi Cable America
“At SC12, the Ethernet Alliance is bringing together diverse vendors to create a converged data center network that includes a high-performance network, applications, storage and test emulation. Participating in these events with the Ethernet Alliance is a natural extension of the innovation we hold core to our values at Ixia. The live demonstrations at SC12 will not only clearly show the very latest innovations, but also offer up pragmatic solutions for today's data center performance needs.” – Michael Githens, marketing lab program manager, Ixia
“Volex is pleased to support the Ethernet Alliance’s Live Demo at this year’s SuperComputing Conference with our QSFP+ 40G IEEE802.3ba and SFP+ 10GBaseCR plugfest compliant cables. Our QSFP+ to four SFP+ hydra cable enables higher density switches being connected to 10G servers in a rack.” – Ed Cady, business development director, Volex
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
Sep. 1, 2015 03:00 AM EDT Reads: 457
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Aug. 31, 2015 09:00 PM EDT Reads: 368
The Internet of Things is in the early stages of mainstream deployment but it promises to unlock value and rapidly transform how organizations manage, operationalize, and monetize their assets. IoT is a complex structure of hardware, sensors, applications, analytics and devices that need to be able to communicate geographically and across all functions. Once the data is collected from numerous endpoints, the challenge then becomes converting it into actionable insight.
Aug. 31, 2015 07:00 PM EDT
Consumer IoT applications provide data about the user that just doesn’t exist in traditional PC or mobile web applications. This rich data, or “context,” enables the highly personalized consumer experiences that characterize many consumer IoT apps. This same data is also providing brands with unprecedented insight into how their connected products are being used, while, at the same time, powering highly targeted engagement and marketing opportunities. In his session at @ThingsExpo, Nathan Treloar, President and COO of Bebaio, will explore examples of brands transforming their businesses by t...
Aug. 31, 2015 06:00 PM EDT Reads: 243
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts, GM of Platform at FinancialForce.com, will discuss the value of business applications on wearable ...
Aug. 31, 2015 03:15 PM EDT
While many app developers are comfortable building apps for the smartphone, there is a whole new world out there. In his session at @ThingsExpo, Narayan Sainaney, Co-founder and CTO of Mojio, will discuss how the business case for connected car apps is growing and, with open platform companies having already done the heavy lifting, there really is no barrier to entry.
Aug. 31, 2015 02:30 PM EDT Reads: 141
With the proliferation of connected devices underpinning new Internet of Things systems, Brandon Schulz, Director of Luxoft IoT – Retail, will be looking at the transformation of the retail customer experience in brick and mortar stores in his session at @ThingsExpo. Questions he will address include: Will beacons drop to the wayside like QR codes, or be a proximity-based profit driver? How will the customer experience change in stores of all types when everything can be instrumented and analyzed? As an area of investment, how might a retail company move towards an innovation methodolo...
Aug. 31, 2015 02:30 PM EDT Reads: 459
The Internet of Things (IoT) is about the digitization of physical assets including sensors, devices, machines, gateways, and the network. It creates possibilities for significant value creation and new revenue generating business models via data democratization and ubiquitous analytics across IoT networks. The explosion of data in all forms in IoT requires a more robust and broader lens in order to enable smarter timely actions and better outcomes. Business operations become the key driver of IoT applications and projects. Business operations, IT, and data scientists need advanced analytics t...
Aug. 31, 2015 02:30 PM EDT Reads: 419
Contrary to mainstream media attention, the multiple possibilities of how consumer IoT will transform our everyday lives aren’t the only angle of this headline-gaining trend. There’s a huge opportunity for “industrial IoT” and “Smart Cities” to impact the world in the same capacity – especially during critical situations. For example, a community water dam that needs to release water can leverage embedded critical communications logic to alert the appropriate individuals, on the right device, as soon as they are needed to take action.
Aug. 31, 2015 12:00 PM EDT
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Aug. 31, 2015 11:30 AM EDT Reads: 897
SYS-CON Events announced today that Micron Technology, Inc., a global leader in advanced semiconductor systems, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Micron’s broad portfolio of high-performance memory technologies – including DRAM, NAND and NOR Flash – is the basis for solid state drives, modules, multichip packages and other system solutions. Backed by more than 35 years of technology leadership, Micron's memory solutions enable the world's most innovative computing, consumer,...
Aug. 31, 2015 11:15 AM EDT Reads: 231
As more intelligent IoT applications shift into gear, they’re merging into the ever-increasing traffic flow of the Internet. It won’t be long before we experience bottlenecks, as IoT traffic peaks during rush hours. Organizations that are unprepared will find themselves by the side of the road unable to cross back into the fast lane. As billions of new devices begin to communicate and exchange data – will your infrastructure be scalable enough to handle this new interconnected world?
Aug. 31, 2015 11:00 AM EDT Reads: 161
Through WebRTC, audio and video communications are being embedded more easily than ever into applications, helping carriers, enterprises and independent software vendors deliver greater functionality to their end users. With today’s business world increasingly focused on outcomes, users’ growing calls for ease of use, and businesses craving smarter, tighter integration, what’s the next step in delivering a richer, more immersive experience? That richer, more fully integrated experience comes about through a Communications Platform as a Service which allows for messaging, screen sharing, video...
Aug. 31, 2015 10:30 AM EDT Reads: 659
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies leverage disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advanced analytics, and DevOps to advance innovation and increase agility. Specializing in designing, imple...
Aug. 31, 2015 10:15 AM EDT Reads: 306
In his session at @ThingsExpo, Lee Williams, a producer of the first smartphones and tablets, will talk about how he is now applying his experience in mobile technology to the design and development of the next generation of Environmental and Sustainability Services at ETwater. He will explain how M2M controllers work through wirelessly connected remote controls; and specifically delve into a retrofit option that reverse-engineers control codes of existing conventional controller systems so they don't have to be replaced and are instantly converted to become smart, connected devices.
Aug. 31, 2015 09:30 AM EDT Reads: 124
SYS-CON Events announced today that IceWarp will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IceWarp, the leader of cloud and on-premise messaging, delivers secured email, chat, documents, conferencing and collaboration to today's mobile workforce, all in one unified interface
Aug. 31, 2015 04:00 AM EDT Reads: 426
As more and more data is generated from a variety of connected devices, the need to get insights from this data and predict future behavior and trends is increasingly essential for businesses. Real-time stream processing is needed in a variety of different industries such as Manufacturing, Oil and Gas, Automobile, Finance, Online Retail, Smart Grids, and Healthcare. Azure Stream Analytics is a fully managed distributed stream computation service that provides low latency, scalable processing of streaming data in the cloud with an enterprise grade SLA. It features built-in integration with Azur...
Aug. 28, 2015 07:45 PM EDT Reads: 219
Akana has announced the availability of the new Akana Healthcare Solution. The API-driven solution helps healthcare organizations accelerate their transition to being secure, digitally interoperable businesses. It leverages the Health Level Seven International Fast Healthcare Interoperability Resources (HL7 FHIR) standard to enable broader business use of medical data. Akana developed the Healthcare Solution in response to healthcare businesses that want to increase electronic, multi-device access to health records while reducing operating costs and complying with government regulations.
Aug. 26, 2015 07:00 AM EDT Reads: 193
For IoT to grow as quickly as analyst firms’ project, a lot is going to fall on developers to quickly bring applications to market. But the lack of a standard development platform threatens to slow growth and make application development more time consuming and costly, much like we’ve seen in the mobile space. In his session at @ThingsExpo, Mike Weiner, Product Manager of the Omega DevCloud with KORE Telematics Inc., discussed the evolving requirements for developers as IoT matures and conducted a live demonstration of how quickly application development can happen when the need to comply wit...
Aug. 2, 2015 11:15 AM EDT Reads: 557
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities.
Aug. 1, 2015 10:00 AM EDT Reads: 487