ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ -- IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's platform-as-a-service. The new platform enables developers to build ap...
|By Roman Stanek||
|November 19, 2012 07:00 AM EST||
Inventory levels. Sales results. Negative comments on Facebook. Positive comments on Twitter. Shopping on Amazon. Listening to Pandora. Online search habits. No matter what you call it or what the information describes, it’s all data being collected about you.
Thanks to new technologies like Hadoop, once-unquantifiable data (like Facebook conversations and Tweets) can now be quantified. Now, because nearly everything is measurable, everything is measured. The result: companies are spending big dollars to collect, store and measure astronomical amounts of data.
Show me the data!
There’s a name for this movement: Big Data. Not only is it a name, it has been the “it, it” of 2012, possibly trumping “the cloud.”
IDC defines Big Data as projects collecting 100 terabytes of data (hence the name), comprising two or more data formats. Earlier this year, the research firm predicted the market for Big Data technology and services will reach $16.9 billion by 2015, from $3.2 billion in 2010. That’s an astounding 40 percent annual growth rate.
The interesting thing is that IDC expects most of this spending to focus on infrastructure — the plumbing that enables companies to download, collect and store vast amounts of data.
To me, this is a missed opportunity. Why? We need to focus on unlocking the real business benefits from all this data.
Companies have not yet grasped the business potential of all the data pouring in from hundreds of sources—think apps in the cloud, on-premise partner software and from their own enterprise. In effect, businesses haven’t figured out how to make money from this fire hose of disparate data sources.
My point-of-view is that Big Data’s only real value lies in businesses’ ability to transform data into insight they can act on.
This means enabling sales managers to quickly analyze sales reps’ results, view new contracts lost or signed, and react to how actual performance compares against the plan they set months earlier. Help-desk staff could see how individual customers affect sales and profit, showing them when to go above-and-beyond to retain certain customers while allowing low-flyers to churn. Or helping insurance agents to predict kinds and amounts of damage as hurricanes hurtle toward their region.
Steps to Monetize Big Data
To glean value from Big Data efforts, companies need to embrace the real-time value provided by the cloud. Viewing one’s data in real-time through the lens of cloud computing enables anyone, in any company, to make smart business decisions from the mammoth amounts of data, coming from all over the place.
Therefore, companies looking to monetize Big Data need to take these steps:
Use the cloud: These days businesses can tap into an enormous range of cloud services. They can subscribe to high-performance infrastructure services like Amazon Web Services, rent platforms as a service (comprising hardware, operating systems, storage and network capacity) from salesforce.com, store information in services like Box or automate billings with companies like Zuora. These are just examples.
Companies can also pick and choose from a long list of cloud-based apps to handle business tasks, from customer relationship management and marketing to human resources and financial management. In fact, I would argue that cloud services become the business application suite, eventually displacing behemoth on-premise packages from SAP or Oracle. Emphasis on “eventually,” since few enterprises are ready to jettison their million-dollar investments in Oracle and SAP.
For this reason, I advise companies to:
Start with what’s important: Forget about separate data sources. Data today spews in from hundreds sources, be it sales and customer data from salesforce.com, inventory levels from SAP, logistics information from your suppliers and employee data from Oracle. Companies run into trouble when they start off boiling the ocean, which is why I suggest companies begin with a few sources and then build up from there.
Fortunately, there is a way, thanks to a new generation of application programming interfaces (APIs) that allows more kinds of software, from different software makers, to communicate with each other, regardless of location. As a result, any company, regardless of size, can access the data it needs to make better decisions.
Which is why my next point is:
Make Big Data insight democratic: Five years ago, only executives at very large companies had access to business intelligence tools that culled patterns from data.
The cloud makes everything democratic — not just access to the data itself, but the insight as well, including best practices that don’t require the expertise of a SQL or a MapReduce programmer. The cloud enables anyone, anywhere, to recognize patterns from data and make smart decisions, faster. And that means any business professional, at any company should be able to monetize their Big Data.
When Big Data finally becomes useful to the rest of us, and not just IT wizards, it will take on an even larger role today and into tomorrow.
Nov. 20, 2014 05:30 PM EST Reads: 540
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Nov. 20, 2014 05:30 PM EST Reads: 876
Focused on this fast-growing market’s needs, Vitesse Semiconductor Corporation (Nasdaq: VTSS), a leading provider of IC solutions to advance "Ethernet Everywhere" in Carrier, Enterprise and Internet of Things (IoT) networks, introduced its IStaX™ software (VSC6815SDK), a robust protocol stack to simplify deployment and management of Industrial-IoT network applications such as Industrial Ethernet switching, surveillance, video distribution, LCD signage, intelligent sensors, and metering equipment. Leveraging technologies proven in the Carrier and Enterprise markets, IStaX is designed to work ac...
Nov. 20, 2014 05:15 PM EST Reads: 672
C-Labs LLC, a leading provider of remote and mobile access for the Internet of Things (IoT), announced the appointment of John Traynor to the position of chief operating officer. Previously a strategic advisor to the firm, Mr. Traynor will now oversee sales, marketing, finance, and operations. Mr. Traynor is based out of the C-Labs office in Redmond, Washington. He reports to Chris Muench, Chief Executive Officer. Mr. Traynor brings valuable business leadership and technology industry expertise to C-Labs. With over 30 years' experience in the high-tech sector, John Traynor has held numerous...
Nov. 20, 2014 05:00 PM EST Reads: 758
Bit6 today issued a challenge to the technology community implementing Web Real Time Communication (WebRTC). To leap beyond WebRTC’s significant limitations and fully leverage its underlying value to accelerate innovation, application developers need to consider the entire communications ecosystem.
Nov. 20, 2014 04:45 PM EST Reads: 398
The 3rd International @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.
Nov. 20, 2014 01:00 PM EST Reads: 1,245
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover how hardware commoditization, the ubiquitous nature of connectivity, and the emergence of Big Data a...
Nov. 20, 2014 12:30 PM EST Reads: 1,558
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
Nov. 18, 2014 09:00 PM EST Reads: 1,895
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, phone and digital TV services to consumers primarily in rural areas.
Nov. 18, 2014 08:15 PM EST Reads: 1,354
SYS-CON Events announced today that IDenticard will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IDenticard™ is the security division of Brady Corp (NYSE: BRC), a $1.5 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada. Our partner network encompasses some 300 of the world's leading systems integrators and security s...
Nov. 18, 2014 08:15 PM EST Reads: 1,295
IoT is still a vague buzzword for many people. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. He also discussed how IoT is perceived by investors and how venture capitalist access this space. Other topics discussed were barriers to success, what is new, what is old, and what the future may hold. Mike Kavis is Vice President & Principal Cloud Architect at Cloud Technology Pa...
Nov. 18, 2014 01:30 PM EST Reads: 1,914
Smart devices that use wireless technology to exchange information with each other and with their human owners: this is the Internet of Things (IoT). This incredible level of connectivity is already transforming how we exercise, treat diseases, park our cars and access business documents. Research firm IDC projects that the IoT world of connected devices will grow to 200 billion objects by 2020. As more businesses, entrepreneurs and government entities embrace the IoT, more data will be generated daily than the already mind-boggling 2.5 quintillion bytes of data per day. However, even curren...
Nov. 15, 2014 02:00 PM EST Reads: 1,585
The Industrial Revolution in the 18th to 19th centuries was a period during which predominantly rural societies in Europe and America became industrial and urban. Advances in steam technology, transportation, mass production and the telegraph collectively transformed industry and society. Today, the Internet of Things (IoT) has the potential to once again transform industry and society just as the Industrial Revolution did. Analyst firm IDC forecasts that the IoT market will grow to $8.9 trillion by 2020 with anywhere between 30 to 50 billion connected autonomous things, making the potential g...
Nov. 15, 2014 12:00 PM EST Reads: 1,648
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world. The next @ThingsExpo will take place November 4-6, 2014, at the Santa Clara Convention Center, in Santa Clara, California. Since its launch in 2008, Cloud Expo TV commercials have been aired and CNBC, Fox News Network, and Bloomberg TV. Please enjoy our 2014 commercial.
Nov. 13, 2014 05:00 AM EST Reads: 3,484
From a software development perspective IoT is about programming "things," about connecting them with each other or integrating them with existing applications. In his session at @ThingsExpo, Yakov Fain, co-founder of Farata Systems and SuranceBay, will show you how small IoT-enabled devices from multiple manufacturers can be integrated into the workflow of an enterprise application. This is a practical demo of building a framework and components in HTML/Java/Mobile technologies to serve as a platform that can integrate new devices as they become available on the market.
Nov. 10, 2014 12:30 PM EST Reads: 2,586
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Nov. 10, 2014 12:00 PM EST Reads: 5,892
Located in booth #314, the Bsquare team will present DataV demos and discuss how DataV will help customers put their data to work to improve business outcomes. DataV is unlocking new initiatives across a wide landscape of customers in industries such as industrial manufacturing, transportation, retail and mobile. The solution is designed to complement a new project start or help to enrich an existing machine investment.
Nov. 6, 2014 03:15 PM EST Reads: 2,321
The Physical Web incorporates beacons that can be put in any small retail store, for example, so that every store now has "an app" for its customers. In this Birds-of-a-Feather session at Internet of @ThingsExpo, Scott Jenson, Product Designer at Google, will discuss the Physical Web and how it is an open standard so any device can broadcast a URL wirelessly, so any phone/tablet/watch nearby can see, and rank those devices. When the user taps on one, they just go to that web page. It's really that simple. It's about thinking small, enabling micro-information (what is in my prescription bottle...
Nov. 3, 2014 05:00 PM EST Reads: 2,500
BSQUARE is a global leader of embedded software solutions. We enable smart connected systems at the device level and beyond that millions use every day and provide actionable data solutions for the growing Internet of Things (IoT) market. We empower our world-class customers with our products, services and solutions to achieve innovation and success. For more information, visit www.bsquare.com.
Nov. 3, 2014 03:00 PM EST Reads: 3,495
Whether you're a startup or a 100 year old enterprise, the Internet of Things offers a variety of new capabilities for your business. IoT style solutions can help you get closer your customers, launch new product lines and take over an industry. Some companies are dipping their toes in, but many have already taken the plunge, all while dramatic new capabilities continue to emerge. In his session at Internet of @ThingsExpo, Reid Carlberg, Senior Director, Developer Evangelism at salesforce.com, to discuss real-world use cases, patterns and opportunities you can harness today.
Nov. 3, 2014 02:30 PM EST Reads: 2,777