Click here to close now.


Apache Authors: Pat Romanski, Jim Scott, Jnan Dash, Craig Lowell, Liz McMillan

News Feed Item

MicroStrategy Enhances Innovative Big Data Capabilities with Certified Integration to Amazon Redshift Analytical Data Warehouse Service

MicroStrategy to Demonstrate Cloud-to-Cloud Integration in Amazon Web Service's Booth at the AWS re: Invent Conference

TYSONS CORNER, Va., Nov. 28, 2012 /PRNewswire/ -- MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence (BI) software, today announced that it has certified its integration with the Amazon Redshift data warehouse service. Launched by Amazon Web Services (AWS) today, Amazon Redshift is a cloud-based analytical data warehouse service designed to deliver high performance analytics for data warehouse and Big Data applications. MicroStrategy will be demonstrating the integration inside the AWS booth at AWS's re: Invent conference in Las Vegas, Nevada. The demonstration will showcase direct cloud-to-cloud integration between Amazon Redshift and MicroStrategy Cloud, MicroStrategy's own cloud-based business analytics platform-as-a-service.

"Amazon Redshift brings the scalability and cost-effectiveness of the AWS Cloud to the analytical database market and it complements Amazon Elastic MapReduce, expanding AWS' presence in the high-growth Big Data space," said Sanju Bansal, Vice Chairman of the Board and Executive Vice President, MicroStrategy Incorporated. "We're honored to have been selected to work with the AWS team to certify Amazon Redshift, and we're excited to demonstrate the power of this integration together with AWS at their re: Invent conference."

"Data volumes continue to explode, driving the need for analytical insight. In response, organizations are demanding more flexible, cost-effective approaches to harness these Big Data resources," said Sundar Raghavan, GM of Relational Database Services at Amazon Web Services. "Amazon Redshift is a fast, cost-effective data warehouse service designed to provide customers high performance for their big data analytics needs and it's a pleasure to work with MicroStrategy, a leader in Big Data analytics." 

Innovation in Big Data Analytics
As one of the first vendors to certify integration with Amazon Redshift, MicroStrategy continues to demonstrate leadership and innovation in both major dimensions of Big Data analytics:

  • Hadoop. MicroStrategy has delivered pioneering technology to enhance both the usability and performance of Hadoop in business intelligence applications. MicroStrategy's integration with Hadoop enables customers using Hadoop software or services like Cloudera or Amazon Elastic MapReduce to interact with a point-and-click interface to query data, without the need to develop HiveQL scripts or MapReduce jobs. As a result, a broad range of users, including business analysts and non-technical users, can quickly and easily extract and deliver actionable insights from massive amounts of structured and unstructured data stored in Hadoop. To maximize overall performance and throughput, MicroStrategy has developed Very Large Database Drivers (VLDB) specifically for Hadoop that generate optimized queries. In addition, MicroStrategy offers support for the latest technologies that accelerate the analytical performance of Hadoop, such as Cloudera's Impala project.
  • Large-scale data warehousing. MicroStrategy is widely recognized as the performance-leading business analytics vendor for large-scale data warehousing applications and federated Big Data access. MicroStrategy's ROLAP (Relational Online Analytical Processing) architecture generates highly optimized SQL to maximize the performance and scalability of all major data sources. MicroStrategy's SQL generation engine builds on a fifteen year heritage of database-specific optimizations and incorporates a variety of performance-enhancing innovations like multi-pass SQL, dynamic aggregate-aware data sourcing, drill-through capability, and multi-source push down architecture. MicroStrategy's multi-level caching and in-memory cube architecture further accelerates query performance and reduces latency. Through its MicroStrategy Cloud service, MicroStrategy also offers cloud-based, highly optimized high performance data warehouse services, scalable to hundreds of terabytes of relational data.

Analyzing the Largest Customer Data Volumes
For five consecutive years, an independent report has found that MicroStrategy customers analyze the largest data volumes compared to customers of all other BI vendors. The BI Survey 12, the largest independent survey of the business intelligence market, published by BARC Group, found that 39% of MicroStrategy customers analyze over one terabyte of data, compared to an average of 12% of BI customers in general.

Demonstration at re: Invent
A demonstration of the integration between Amazon Redshift and MicroStrategy will be shown in the AWS booth at the AWS re: Invent conference in Las Vegas, November 27–29. The demonstration will feature an operations database running on Amazon Redshift and will showcase industry-specific MicroStrategy dashboards and reports. The demonstration will highlight the performance of a cloud-to-cloud connection between the Amazon Redshift database, running on the AWS Cloud, and MicroStrategy business analytics application, running on MicroStrategy Cloud. The demonstration leverages MicroStrategy's Direct Connect technology, which enables cloud-based BI users to connect and analyze compatible databases wherever they are located, without compromising performance.

About MicroStrategy Incorporated

Founded in 1989, MicroStrategy is a leading provider of enterprise software platforms for business intelligence (BI), mobile intelligence, and social intelligence applications.  MicroStrategy's BI platform enables leading organizations worldwide to analyze the vast amounts of data stored across their enterprises to make better business decisions.  Companies choose MicroStrategy BI for its ease-of-use, sophisticated analytics, and superior data and user scalability.  MicroStrategy's mobile intelligence platform helps companies and organizations build, deploy, and maintain mobile apps across a range of solutions by embedding intelligence, transactions, and multimedia into apps.  MicroStrategy's social intelligence platform includes a number of applications that help enterprises harness the power of social networks for marketing and e-commerce, as well as a suite of free consumer friendly apps that use MicroStrategy's enterprise technologies.  The MicroStrategy Cloud offering combines MicroStrategy and third-party software, hardware, and services to enable rapid, cost-effective development of hosted BI, mobile, and social applications.  To learn more about MicroStrategy (Nasdaq: MSTR), visit and follow us on Facebook ( and Twitter (

MicroStrategy, MicroStrategy Business Intelligence Platform, MicroStrategy Cloud, and MicroStrategy Mobile are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.


Warren Getler
MicroStrategy Incorporated
[email protected]

SOURCE MicroStrategy Incorporated

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
PubNub has announced the release of BLOCKS, a set of customizable microservices that give developers a simple way to add code and deploy features for realtime apps.PubNub BLOCKS executes business logic directly on the data streaming through PubNub’s network without splitting it off to an intermediary server controlled by the customer. This revolutionary approach streamlines app development, reduces endpoint-to-endpoint latency, and allows apps to better leverage the enormous scalability of PubNub’s Data Stream Network.
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem" in this scenario: microservice A (releases daily) depends on a couple of additions to backend B (re...
I recently attended and was a speaker at the 4th International Internet of @ThingsExpo at the Santa Clara Convention Center. I also had the opportunity to attend this event last year and I wrote a blog from that show talking about how the “Enterprise Impact of IoT” was a key theme of last year’s show. I was curious to see if the same theme would still resonate 365 days later and what, if any, changes I would see in the content presented.
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Ben Perlmutter, a Sales Engineer with IBM Cloudant, demonstrated techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user experience, both offline and online. The focus of this talk was on IBM Cloudant, Apache CouchDB, and ...
Container technology is shaping the future of DevOps and it’s also changing the way organizations think about application development. With the rise of mobile applications in the enterprise, businesses are abandoning year-long development cycles and embracing technologies that enable rapid development and continuous deployment of apps. In his session at DevOps Summit, Kurt Collins, Developer Evangelist at, examined how Docker has evolved into a highly effective tool for application delivery by allowing increasingly popular Mobile Backend-as-a-Service (mBaaS) platforms to quickly crea...
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true change and transformation possible.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound cha...
Internet of @ThingsExpo, taking place June 7-9, 2016 at Javits Center, New York City and Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 18th International @CloudExpo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.
The cloud. Like a comic book superhero, there seems to be no problem it can’t fix or cost it can’t slash. Yet making the transition is not always easy and production environments are still largely on premise. Taking some practical and sensible steps to reduce risk can also help provide a basis for a successful cloud transition. A plethora of surveys from the likes of IDG and Gartner show that more than 70 percent of enterprises have deployed at least one or more cloud application or workload. Yet a closer inspection at the data reveals less than half of these cloud projects involve production...
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, wil...
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical to maintaining positive ROI. Raxak Protect is an automated security compliance SaaS platform and ma...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
There are over 120 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content. Join @ThingsExpo conference chair Roger Strukhoff (@IoT2040), June 7-9, 2016 in New York City, for three days of intense 'Internet of Things' discussion and focus, including Big Data's indespensable role in IoT, Smart Grids and Industrial Internet of Things, Wearables and Consumer IoT, as well as (new) IoT's use in Vertical Markets.
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, explored the IoT cloud-based platform technologies driving this change including privacy controls, data transparency and integration of real time context with p...
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data shows "less than 10 percent of IoT developers are making enough to support a reasonably sized team....
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningful and actionable insights. In his session at @ThingsExpo, Paul Turner, Chief Marketing Officer at...
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Summit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, demonstrated examples of com...
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).