Welcome!

Apache Authors: Elizabeth White, Pat Romanski, Liz McMillan, Christopher Harrold, Janakiram MSV

Related Topics: @CloudExpo, Java IoT, Microservices Expo, Containers Expo Blog, Agile Computing, Apache

@CloudExpo: Article

AWS Heads Up-Market with Redshift

Redshift literally represents a shift in Amazon’s targeting

Amazon Web Services used re:Invent, its very first customer and partner conference this week in Vegas, to announce the coming of a cloud data warehouse service called Redshift meant to undercut and disrupt the pricey "old guard" brands of Oracle, IBM, Teradata, EMC Greenplum and HP.

Redshift literally represents a shift in Amazon's targeting.

It's going up-market looking for customers among the big corporates that have supposedly overcome their doubts about running mission-critical apps in the public cloud and are now down to figuring out which ones to move first and how quickly.

Amazon evidently thinks it's on the cusp of this great inflection point and to bait the big fellas onto its cloud - as well as defend its 60% IaaS market share against the likes of Google, Rackspace and Microsoft - it's giving them an alternative to the on-premise data warehouses that large companies say are "too expensive and a pain in the butt to manage" and that smaller companies feel are simply beyond their reach according AWS boss Andy Jassy.

Redshift, which is probably the closest AWS has come to peddling an actual application, is a typical pay-as-you-go service with no payment upfront.

It's supposed to cost about one-tenth a traditional data warehouse.

That's why Amazon's figures its high-volume low-margin model is going to take business way from the 60% to 80% gross margin crowd and their scale-lacking private "cloudwash" clouds.

Redshift is currently in limited preview and technical details are kind of thin, but it's reportedly designed to be easy to provision and automates setup, operation and cluster regulation.

It promises to work with all the popular business analytics tools and give great performance. It's a columnar data store used to make certain kinds of ad hoc queries against and its query return on almost any size dataset is supposed to be really fast because of its basic design and because of compression on the server nodes.

The Register thinks it may be based on a parallelized version of the PostgreSQL open source database à la Netezza and Greenplum since it uses PostgreSQL drives to link to third-party BI tools. Anyway, it speaks standard SQL and has JDBC and ODBC hooks for the BI programs.

ITPorPortal says it consists of ParAccel-licensed components, available in two underlying node variants that can contain either 2TB or 16TB of compressed customer data per node. A user can start with a single small node and scale up to a 32 nodes with 64TB of capacity or use fatter nodes and scale up to 1.6PB of capacity.

There was no mention of flash storage to boost I/O as likely as it may be.

Amazon, the Internet retailer, AWS' parent company, which spends a few million a year on a conventional data warehouse, tested Redshift on a two-node cluster and reportedly ran six of its toughest queries on a dataset with two billion rows of data. It found that it ran 10 times faster than its on-premise warehouse and cost $3.65 an hour, or about $32,000 a year, peanuts compared to what it's now spending.

AWS says classic on-premise data warehouses run $19,000-$25,000 a terabyte of storage a year including a few administrators, hardware, software and maintenance.

Redshift is supposed to launch early next year priced at under $1,000 a terabyte a year with the ability to scale to a petabyte or more of storage for those who promise to stick around for a while. It's got one-year and three-year reservations. The price quoted is for a three-year deal on a heavily used 13-node Redshift cluster.

Using it on-demand will cost more. Figure 85 cents an hour for 2TB nodes and $6.80 an hour for 16TB nodes.

NASA's Jet Propulsion Lab and Netflix are already users.

More Stories By Maureen O'Gara

Maureen O'Gara the most read technology reporter for the past 20 years, is the Cloud Computing and Virtualization News Desk editor of SYS-CON Media. She is the publisher of famous "Billygrams" and the editor-in-chief of "Client/Server News" for more than a decade. One of the most respected technology reporters in the business, Maureen can be reached by email at maureen(at)sys-con.com or paperboy(at)g2news.com, and by phone at 516 759-7025. Twitter: @MaureenOGara

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


IoT & Smart Cities Stories
DXWorldEXPO LLC announced today that Telecom Reseller has been named "Media Sponsor" of CloudEXPO | DXWorldEXPO 2018 New York, which will take place on November 11-13, 2018 in New York City, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
In this Women in Technology Power Panel at 15th Cloud Expo, moderated by Anne Plese, Senior Consultant, Cloud Product Marketing at Verizon Enterprise, Esmeralda Swartz, CMO at MetraTech; Evelyn de Souza, Data Privacy and Compliance Strategy Leader at Cisco Systems; Seema Jethani, Director of Product Management at Basho Technologies; Victoria Livschitz, CEO of Qubell Inc.; Anne Hungate, Senior Director of Software Quality at DIRECTV, discussed what path they took to find their spot within the tec...
To Really Work for Enterprises, MultiCloud Adoption Requires Far Better and Inclusive Cloud Monitoring and Cost Management … But How? Overwhelmingly, even as enterprises have adopted cloud computing and are expanding to multi-cloud computing, IT leaders remain concerned about how to monitor, manage and control costs across hybrid and multi-cloud deployments. It’s clear that traditional IT monitoring and management approaches, designed after all for on-premises data centers, are falling short in ...
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true ...
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
We are seeing a major migration of enterprises applications to the cloud. As cloud and business use of real time applications accelerate, legacy networks are no longer able to architecturally support cloud adoption and deliver the performance and security required by highly distributed enterprises. These outdated solutions have become more costly and complicated to implement, install, manage, and maintain.SD-WAN offers unlimited capabilities for accessing the benefits of the cloud and Internet. ...
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and G...
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.