|By Marketwired .||
|December 3, 2012 09:51 AM EST||
ORLANDO, FL--(Marketwire - December 03, 2012) - DMA National Conference - TrueLens, a company that develops solutions for brands to better target customers by interests and intent using social media data, announced a $1.2 million funding round led by Google Ventures. The company also announced its new Socialgraphics™ solution, the first in the industry that delivers consumer-level insights, such as brand preferences, purchase intents, and influence to give brands powerful data to customize marketing campaigns.
With Socialgraphics, an apparel brand can know which of their customers are interested in skiing this winter to create messages and offers specifically designed for them around clothing, boots and accessories. The company has already signed on leading brand clients including Neiman Marcus, TaylorMade-Adidas, Game Show Network, Force Factor nutritional supplements, DODOcase mobile accessories, as well as a Fortune 15 bank and a top global credit card company.
"Today, data drives decisions across all industries," said Roy Rodenstein, CEO and co-founder of TrueLens. "We are creating a competitive advantage for leading brands by applying advanced linguistic and machine learning technologies to derive a powerful new dataset based on customers' social expressions."
TrueLens' Socialgraphics brings direct-from-consumer intelligence derived from public social media expressions and creates living customer records that change with each individual customer's latest needs and interests. TrueLens appends this data to customer databases of its clients in the form of 2,500+ actionable columns.
"We strive to build stronger and deeper connections with our customers," said Richard Sweet, Vice President of Marketing at Game Show Network. "TrueLens' Socialgraphics data allows us to understand customers better and target their specific needs with emails and offers that truly resonate to drive new business."
In addition to Google Ventures, investors in the current round include Charles River Ventures, Common Angels, 500 Startups, and Boston Seed. Angel investors with deep industry experience also participated, including Dharmesh Shah, CTO and co-founder of HubSpot; Waikit Lau, SVP of leading video ad network Tremor; Nick Ducoff, former CEO and co-founder of big data pioneer InfoChimps; and John Simon, former board member of BzzAgent and m-Qube.
"Mining vast amounts of social data to make it meaningful for marketers is a large opportunity," said Rich Miner, general partner of Google Ventures. "We are excited by the deep technology expertise and track record of the TrueLens team and look forward to scaling the company with them."
The TrueLens founding team has over a decade of expertise in marketing analytics and social media. The team includes CEO Roy Rodenstein and Chief Scientist Rebecca Xiong, PhD, both alumni of the MIT Media Lab and co-founders of Going.com (acquired by AOL); and CTO Jason Toy, a machine learning and Hadoop expert. Between them they have worked at multiple companies acquired by IBM, Akamai and Emode (acquired by Monster).
TrueLens is co-hosting Tuesday's cocktail event at the National Conference for Database Marketing jointly with the Direct Marketing Association at Gaylord Palms Resort & Convention Center in Orlando, FL.
Founded in Boston, MA, TrueLens develops solutions for marketers to better target customers by interests and intent using social media data. The company has both Fortune 500 brands and SMBs as clients for its flagship Socialgraphics™ product. TrueLens is funded by Google Ventures, Common Angels, Charles River Ventures, 500 Startups and Boston Seed, as well as private angel investors. For more information visit, TrueLens.com or TrueLens.com/Socialgraphics.
For Google Ventures, visit www.googleventures.com
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, phone and digital TV services to consumers primarily in rural areas.
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Dec. 21, 2014 01:00 PM EST Reads: 2,033
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com), moderated by Ashar Baig, Research Director, Cloud, at Gigaom Research, Nate Gordon, Director of T...
Dec. 21, 2014 11:30 AM EST Reads: 2,445
SYS-CON Events announced today that IDenticard will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IDenticard™ is the security division of Brady Corp (NYSE: BRC), a $1.5 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada. Our partner network encompasses some 300 of the world's leading systems integrators and security s...
Dec. 21, 2014 10:00 AM EST Reads: 2,187
ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ -- IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's platform-as-a-service. The new platform enables developers to build ap...
Dec. 21, 2014 06:15 AM EST Reads: 2,164
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Dec. 20, 2014 08:00 AM EST Reads: 1,445
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential.
Dec. 18, 2014 09:45 PM EST Reads: 1,291
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Dec. 18, 2014 09:00 AM EST Reads: 1,409
Nigeria has the largest economy in Africa, at more than US$500 billion, and ranks 23rd in the world. A recent re-evaluation of Nigeria's true economic size doubled the previous estimate, and brought it well ahead of South Africa, which is a member (unlike Nigeria) of the G20 club for political as well as economic reasons. Nigeria's economy can be said to be quite diverse from one point of view, but heavily dependent on oil and gas at the same time. Oil and natural gas account for about 15% of Nigera's overall economy, but traditionally represent more than 90% of the country's exports and as...
Dec. 18, 2014 06:00 AM EST Reads: 965
The Internet of Things is a misnomer. That implies that everything is on the Internet, and that simply should not be - especially for things that are blurring the line between medical devices that stimulate like a pacemaker and quantified self-sensors like a pedometer or pulse tracker. The mesh of things that we manage must be segmented into zones of trust for sensing data, transmitting data, receiving command and control administrative changes, and peer-to-peer mesh messaging. In his session at @ThingsExpo, Ryan Bagnulo, Solution Architect / Software Engineer at SOA Software, focused on desi...
Dec. 17, 2014 11:15 PM EST Reads: 1,460
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Dec. 17, 2014 11:00 PM EST Reads: 1,511
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Dec. 17, 2014 08:00 PM EST Reads: 1,473
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Dec. 17, 2014 06:30 PM EST Reads: 1,433
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Dec. 17, 2014 11:45 AM EST Reads: 1,583
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Dec. 16, 2014 11:45 PM EST Reads: 1,435
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Dec. 15, 2014 11:45 PM EST Reads: 1,792
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Dec. 15, 2014 10:30 AM EST Reads: 6,944
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Dec. 15, 2014 10:00 AM EST Reads: 2,001