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Global Motorcycles, Scooters and Mopeds Industry

NEW YORK, Dec. 12, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Global Motorcycles, Scooters and Mopeds Industry

http://www.reportlinker.com/p01053018/Global-Motorcycles-Scooters-and--M...

This report analyzes the worldwide markets for Motorcycles, Scooters and Mopeds in Thousand Units by the following Product Segments: Motorcycles, Scooters, and Mopeds. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2010 through 2018. A six-year historic analysis is also provided for these markets. The report profiles 105 companies including many key and niche players such as Bajaj Auto Limited, BMW Group, China Jialing Industrial Co. Ltd., Lifan Industry (Group) Company, Ducati Motor Holding SpA, Harley-Davidson, Inc., Hero MotoCorp Limited, Honda Motor Co., Ltd, Honda Italia Industriale S.p.A., Honda Motorcycle & Scooter India (Private) Ltd., S&T Motors Co. Ltd., Kawasaki Heavy Industries Ltd., Piaggio, Suzuki Motor Corporation, Triumph Motorcycle Limited, Yamaha Motor, MBK Industrie SA, and Yamaha Motor India Private Limited. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONSStudy Reliability and Reporting Limitations I-1Disclaimers I-2Data Interpretation & Reporting Level I-2Quantitative Techniques & Analytics I-3Product Definition and Scope of Study I-3Review of Product Segments I-3Motorcycles I-3Scooters I-4Mopeds I-4II. EXECUTIVE SUMMARY

1. OVERVIEW II-1

Worldwide Two-Wheeler Industry Profile II-1

Quintessential Market Drivers II-1

Government Policies and Regulatory Environment II-1

Price and Credit Facilities II-2

Rising Income Levels and Urbanization II-2

Fuel-Efficiency II-2

Other Factors Driving 2-Wheeler Demand II-2

Impact of the 2007-2009 Recession on the Two- Wheeler

Industry in Retrospect II-3

Impact of the European Debt Crisis on the Domestic

Automotive Industry: A Review II-3

European Manufacturers Optimistic of All-Round Growth II-4

Outlook II-4

Developing Regions will Continue to Drive Market Prospects in

Short to Medium Term II-5

CIVETS - The New Hope II-5

Capacity Expansions - Order of the Day II-5

A Trend Towards Product Differentiation II-6

Dealer and Consumer Incentive Programs II-6

Environmental Considerations - Taking a Front Seat II-6

Expansion of Brand Equity Through Selective Licensing Agreements II-6

Price Competition Expected to Pick Up II-6

Motorcycle - A Versatile Machine II-6

Leading Motorcycle Manufacturers in the World (2010) - Ranked

by Popularity II-7

Parts & Accessories: Playing a Crucial Role in the Motorcycle

Industry II-7

Shift in Asia-Pacific Demand towards Light Motorcycles II-8

Baby Boomers Contributing to Significant Demand II-8

Electric Motorcycles Market Overview II-8

eBikes - Future Growth Prospects II-9

Electric Motorcycles Vis-à-Vis Standard Gasoline Motorcycles

/Scooters II-9

Strengths II-9

Weaknesses II-10

China Destroying Asia's Competitiveness II-10

Scooters - Europe Dominates US II-11

Europe and US Scooters Market - Regulations Dictate Market

Demand II-11

'Cycloscooters' Penetrate the European Market II-11

2. COMPETITIVE ANALYSIS II-12Industry Marked by Intense Competition II-12Leading Players in the World Motorcycle Market II-12Table 1: Leading Players in the Worldwide Motorcycle Market(2011) - Percentage Breakdown of Revenue by Leading Players -Honda, Yamaha, Harley-Davidson, Suzuki, Bajaj Auto and Others(includes corresponding Graph/Chart) II-12Heavy Motorcycle Segment II-12Market Leaders Cruising Ahead II-13Market Winning Strategies - An Overview II-13Expansion of Product Range II-13Focus on Manufacturing High-Quality Products II-13Increased Marketing Efforts II-13Emphasis on Modern Store Design and Display Techniques II-13Importance of After-Sales Service II-13

3. GLOBAL MAJORS - A STRATEGIC INSIGHT II-14

Harley Davidson Inc. (US) II-14

Harley - SWOT Analysis II-14

HDI - Strategies and Problems II-14

Japanese Majors - A Strategy Comparison II-15

4. DISTRIBUTION DYNAMICS II-16Promotional Activities II-16Trade Shows II-16Dealer Programs II-16Special Fall/Winter Programs II-16Regional Promotional Activities II-16

5. ENVIRONMENTAL CONCERNS II-17

6. PRODUCT PROFILE II-18Motorcycles - A Way of Life & Attitude II-18The Heavyweight Class: A Sumo Wrestler on the Road II-18Standard Class II-18Performance Class II-18Touring II-18Sport Touring II-19Supersport II-19Cruiser II-19Custom II-20The Non-Heavyweight Class II-20Street Motorcycles II-20Dirt Bikes II-20Scooter: A Specially Designed Motorcycle II-20Scooter - The Term Defined II-20Facts at a Glance II-21Differentiating Scooters From Mopeds II-22The Difference Between Scooters and Motorcycles II-22Scooter-The Advantage Factor II-23Scooters - Ride Them Fast II-23Scooters - A Historical Perspective II-23Scope for New Concepts II-24Mopeds: Losing their Prominence II-24Differentiating Motorcycles, Scooters and Mopeds II-24Two-Strokes and Four-Strokes II-25Two-stroke Engine Vs. Four-stroke Engine II-25Two Wheeler Category Definitions: By Style II-25Electrifying Your Ride on Two-Wheels II-26

7. PRODUCT INTRODUCTIONS/INNOVATIONS II-27

Suzuki Unveils Suzuki Nex Scooter II-27

DSK Motowheels Rolls Out Hyosung GT 250R Motorcycle II-27

Zero Motorcycles Unveils Zero XU Electric Motorcycle II-27

Harley-Davidson® Custom Vehicle Operations™ Introduces

Breakout™ and Road King® Motorcycle Models II-27

Hero Motocorp Soft Launches Ignitor 125cc Motorcycle II-28

Suzuki Motor to Introduce BOULEVARD M109R and GSX1300R

Hayabusa Displacement Motorcycles II-28

Bajaj Auto Rolls Out Discover ST 125cc Motorcycle II-28

Suzuki Motorcycle India Unveils Hayate 112cc Motorcycle II-29

Dinli Metal Industrial Introduces 800cc Motorcycle II-29

Honda Motorcycle and Scooter India Unveils Dream Yuga 110cc

Motorcycle II-29

China Motor Introduces e-moving Young and e-moving Plus e-

scooters II-29

Honda Motor to Roll Out Nc700x 700cc Motorcycle II-29

Mahindra Two Wheelers Rolls Out Mahindra Rodeo RZ II-29

X-Treme Scooters Markets X-10 Mini Electric Scooter on

UrbanScooters.com Marketplace II-30

Honda Motorcycles India Introduces CBR1000 RR Fireblade

Sportsbike in India II-30

Harley Davidson Introduces FXDC Super Glide Custom and FXDB

Street Bob Bikes in India II-31

Hero MotoCorp to Launch Petrol-Electric Hybrid Scooter II-31

Triumph Motorcycles to Unveil New Bikes in India II-31

LML Rolls Out Select Scooter in Goa II-31

Suzuki Motorcycle India Unveils Swish 125 Automatic Scooter

and Hayate 110cc Motorcycle II-31

Royal Enfield Launches 500 cc Bikes in Philippines II-31

Bajaj Auto Introduces KTM 200 Duke Bike II-32

Yamaha Motors India Launches Two-Wheelers for Men and Women II-32

Honda Motor Company Launches Dream Yuga Motorcycle and

Revamped Dio Scooter II-32

Mahindra Group Introduces Mahindra Duro DZ II-32

Hero MotoCorp Introduces Passion X-Pro 110, Maestro 110

Scooter and Ignitor 125 II-32

Bayerische Motoren Werke Introduces 2012 BMW C 600 Sport Scooter II-32

Yamaha Motor to Unveil Yamaha Nouvo Scooter in India II-33

Yamaha Taiwan to Launch Light Electric Scooter II-33

Hero MotoCorp Introduces Hero Honda CBZ Xtreme II-33

Ducati Motor Holding Unveils Ducati 1199 Panigale II-33

Boxx Launches Two-Wheel Drive Electric Scooter II-34

Suzuki Motorcycle India Introduces Intruder M800 Cruiser Bike II-34

Honda Motorcycle & Scooter India Rolls Out CB Unicorn Dazzler

Bike II-34

Honda Motorcycle & Scooter India Unveils Dazzler Deluxe Model II-35

Evolve Motorcycles Introduces Three Electric Scooters II-35

Bayerische Motoren Werke to Roll Out New Bikes II-35

Honda Motor Company Launches 2012 Honda Integra II-35

Kwang Yang Motor Rolls Out New Downtown 300i Sports-Tourer

Scooter II-36

Yamaha Motor Company Unveils YZF R15 Version 2.0 II-36

Honda Motorcycle & Scooter India Introduces New Models of CBF

Stunner and Aviator II-36

Bajaj Auto Rolls Out Bajaj BM 150 Motorcycle II-36

Hero MotoCorp Unveils Impulse Bike and Maestro Scooter II-36

KTM Sport Motorcycle and Bajaj Auto to Introduce 200cc Duke Bike II-36

Lohia Motors to Roll Out LML Select Four Stroke Star 200 Scooter II-37

Bayerische Motoren Werke Launches New E-Scooter II-37

Sachs Bikes Launches Speedjet RS Sports Bike II-37

Piaggio to Introduce Vespa LX125 in India II-37

Kawasaki Motors Unveils Kawasaki Ninja 650R Bike in India II-38

Garware Motors and S&T Motors Introduce Hyosung GT650R and ST

7 Super Bikes in India II-38

Harley-Davidson India Rolls Out 2011 Forty- Eight Bike II-38

Bajaj Auto Introduces Discover 125 Motorcycle II-38

Hi-Bird Safari Group Unveils Electronic Scooters II-39

Peugeot Scooters Introduces e-Vivacity Scooter Equipped with

Saft Lithium-Ion Batteries II-39

Honda Motorcycle & Scooter India Launches CBR250R Bike in India II-39

TVS Motor to Re-Introduce Electric Scooters in India II-39

TVS Motor to Introduce TVS Apache RTR 180 ABS Bike II-40

Bayerische Motoren Werke Reveals BMW Concept e II-40

8. PRODUCT INTRODUCTIONS IN RECENT PAST - A PERSPECTIVE BUILDER II-41BMW Division Rolls Out Concept C Maxi-Scooter II-41Mahindra 2 Wheelers Introduces Mojo and Stallio Motorcycles II-41Suzuki Motorcycle India Unveils Suzuki SlingShot in India II-41Yamaha Motor Introduces Yamaha YBR125, Yamaha SZ-X and YamahaSZ Bikes II-42Yamaha Motor Introduces EC-03 Electric Scooter II-42Piaggio Launches MP3 Hybrid 300ie Scooter II-42Econogo Rolls Out yogo Electric Scooter II-43Hero Motocorp Launches Hero Honda Passion Pro/Plus Motorcycle II-43Kawasaki Motors Launches 2010 Concours 14P Police Motorcycle II-43Yamaha Motor Introduces Yamaha SZ-R and Yamaha FZ1 in India II-44Mahindra & Mahindra to Launch Motorcycles in India II-44India Yamaha Motor Introduces YBR 110 II-44Yamaha India Unveils Yamaha R125 II-44Suzuki Motorcycle India Unveils Suzuki SlingShot II-45Bajaj Auto and KTM Unveil Duke 200 in India II-45TVS Motor Introduces TVS Jive Motorcycle with Auto Clutch inNorth India II-45Bajaj Auto Unveils 2010 Edition of Platina 125 II-45Peugeot Unveils Compact Kisbee Scooter II-46BMW to Launch S1000RR in Road Trim II-46Harley-Davidson Launches Sportster Iron 883 II-46Piaggio Launches Vespa GTS 300 Super in the US II-46M&M to Introduce Flyte and Nova II-47Honda Introduces CB Twister II-47LML Unveils Vespa Brand in India II-47TVS Launches Scooty Streak II-47Bajaj Auto Launches XCD 135 DTS-Si II-47BMW Motorrad Launches Three New K-Series Models II-47Bajaj Auto to Launch Gearless Sports Scooter II-48Honda Introduces Wave 110i II-48Honda Launches 2009 CRF450X II-48

9. RECENT INDUSTRY ACTIVITY II-49

Honda Motorcycle and Scooter India to Invest for Expansion II-49

US Highland Enters into Strategic Partnership with Rollox II-49

Kawasaki Heavy Industries Inks Cooperation Framework Agreement

with Loncin II-49

Polaris Industries and Eicher Motors Form Joint Venture II-49

VECTRIX Inks Distributor Agreement with Peirspeed II-50

YMKI Merges into YIMM II-50

AUDI Takes Over Ducati Motor from Investindustrial Group II-50

Accell Group Acquires Currie Technologies II-50

Hero Eco Acquires Ultra Motors II-50

Yamaha Motor and PT Yamaha Indonesia Motor Manufacturing to Merge II-51

Kinetic Motor and Kinetic Engineering to Merge II-51

Changan Automobile to Conclude Purchase of Jinan Qingqi

Motorcycle II-51

Zap Jonway Acquires Majority Stake in Zhejiang Jonway Automobile II-51

Mahindra and Mahindra and Yamaha to Form Joint Venture II-52

KSIDC Signs MoU with Parallel Group for Joint Venture II-52

Brammo Inks Strategic Partnership Agreement with SMRE and

Unveils New Motorcycle Models II-52

Brammo Unveils New Motorcycle Models II-52

Leo Motors and DAFRA Motos Ink Agreement to Develop Electric

Scooters in Brazil II-53

China Electric Forms Joint Venture with Yuen Foong Industrial II-53

Viper Motorcycle and AMV Motorcycles Sign Head of Agreement II-53

Mercedes Benz Enters into Partnership with Ducati II-53

Polaris Industries Takes Over Indian Motorcycles II-54

CEVA Logistics and Husqvarna Motorcycles Ink Contract II-54

Sparta Commercial Services Signs Lease Agreement with Township

of Bloomfield II-54

Hyosung Motors America Inks Agreement with J-Tech Corporation II-54

10. CORPORATE ACTIVITY IN RECENT PAST - A PERSPECTIVE BUILDER II-55GAGC and Guangzhou Motorcycle Group Inks Acquisition Agreementfor Wuyang-Honda Motors II-55Jinhao Motor Acquires JinHao Power Holdings II-55Vmoto and Vectrix Sign Agreement to Manufacture Electric Scooters II-55Honda Motors and Hero Honda Motors Ink MOU for Dissolution ofMotorcycle Joint Venture II-56Viper Motorcycle and Ilmor Engineering Form Joint Venture II-56Bajaj Auto Exceeds 100,000 Unit Sale for Pulsar 135 LS Bike II-56Harley-Davidson to Establish Motorcycles Presence in India II-56Suzuki Motor to Set-Up a US$26 Million Motorcycle Facility inPhilippines II-56DAWOOD YAMAHA Changes Name to DYL II-57Suzuki Motorcycles India to Expand Capacity II-57Hero Motors and Bombardier Recreational Products Sign a MoU II-57Naza and Piaggio to Ink Distribution Deal II-57Honda to Seize the Production of Geared Scooters in India II-57Piaggio and Canadian Scooter Terminate Distribution Agreement II-57TVS Motor to Launch Motorcycle in Indonesia II-58Piaggio and Moto Guzzi to Merge II-58Harley-Davidson Acquires MV Agusta II-58Performance Motorcycles Merges with Ducati Motor Holding II-58Mahindra Takes Over 2-Wheeler Business of Kinetic Engineering II-58M&M Takes Over Kinetic Motor II-58M&M Acquires Engines Engineering S.r.l. II-59Bajaj Auto Acquires Stake in KTM II-59Suzuki Motor Acquires Remaining Stake in SMIPL II-59AIG Buys Stake in Chongqing Lifan Industry Co. Ltd II-59Hybrid Dynamics Takes Over Delaware American Motors II-59Suzuki's Indonesian Subsidiary to Change Name II-59Honda and Oriental Holdings Establish JV II-60Yamaha Signs Agreement with Mitsui II-60Suzuki Extends Agreement with Intelligent Energy II-60Yamaha Motor to Expand Capacity in India II-60TVS Motors and Mahabharat Motors Sign MOU II-60Kawasaki to Establish Motorcycle Plant in Brazil II-60Yamaha Motor to Establish New Company with Toyota Tsusho II-60Honda's New Plant in Kumamoto Factory Commences Operation II-61Suzuki Motor Cycle to Integrate R&D with Maruti Suzuki II-61

11. FOCUS ON SELECT GLOBAL PLAYERS II-62

Bajaj Auto Limited (India) II-62

BMW Group (Germany) II-62

China Jialing Industrial Co. Ltd. (China) II-62

Lifan Industry (Group) Company (China) II-62

Ducati Motor Holding SpA (Italy) II-63

Harley-Davidson, Inc. (US) II-63

Hero MotoCorp Limited (India) II-63

Honda Motor Co., Ltd (Japan) II-64

Honda Italia Industriale S.p.A. (Italy) II-64

Honda Motorcycle & Scooter India (Private) Ltd. (India) II-64

S&T Motors Co. Ltd. (South Korea) II-64

Kawasaki Heavy Industries Ltd. (Japan) II-65

Piaggio (Italy) II-65

Suzuki Motor Corporation (Japan) II-65

Triumph Motorcycle Limited (UK) II-66

Yamaha Motor (Japan) II-66

MBK Industrie SA (France) II-66

Yamaha Motor India Private Limited (India) II-66

12. GLOBAL MARKET PERSPECTIVE II-67Table 2: World Recent Past, Current and Future Analysis forMotorcycles, Scooters and Mopeds by Geographic Region - US,Canada, Japan, Europe, Asia-Pacific, Latin America and Rest ofWorld Markets Independently Analyzed with Annual Sales Figuresin Thousand Units for Years 2010 through 2018 (includescorresponding Graph/Chart) II-67

Table 3: World Recent Past, Current and Future Analysis for

Motorcycles, Scooters and Mopeds by Product Segment -

Motorcycles, Scooters and Mopeds Markets Independently

Analyzed with Annual Sales Figures in Thousand Units for Years

2010 through 2018 (includes corresponding Graph/Chart) II-68

Table 4: World Historic Review for Motorcycles, Scooters andMopeds by Geographic Region - US, Canada, Japan, Europe,Asia-Pacific, Latin America and Rest of World MarketsIndependently Analyzed with Annual Sales Figures in ThousandUnits for Years 2004 through 2009 (includes correspondingGraph/Chart) II-69

Table 5: World Historic Review for Motorcycles, Scooters and

Mopeds by Product Segment - Motorcycles, Scooters and Mopeds

Markets Independently Analyzed with Annual Sales Figures in

Thousand Units for Years 2004 through 2009 (includes

corresponding Graph/Chart) II-70

Table 6: World 15-Year Perspective for Motorcycles, Scootersand Mopeds by Geographic Region - Percentage Breakdown of UnitSales for US, Canada, Japan, Europe, Asia-Pacific, LatinAmerica and Rest of World Markets for Years 2004, 2011 and2018 (includes corresponding Graph/Chart) II-71

Table 7: World 15-Year Perspective for Motorcycles, Scooters

and Mopeds by Product Segment - Percentage Breakdown of Unit

Sales for Motorcycles, Scooters and Mopeds Markets for Years

2004, 2011 and 2018 (includes corresponding Graph/Chart) II-72

III. MARKET

1. THE UNITED STATES III-1

A.Market Analysis III-1

Market Trends III-1

Women Bikers on the Move III-1

Motorcycle Manufacturers Target Baby Boomers III-1

Tiny Motorcycles Making an Impact III-2

Design Modifications Boost the Motorbike Industry III-2

Heavyweight Motorcycles Dominate the Market III-2

Honda Dominates the US Scooter Market III-2

Growing Preference for Chinese Scooters in the US III-2

Growth Dampeners III-3

Market Statistics III-3

Motorcycles III-3

Table 8: US Motorcycles Market (2011): Percentage

Breakdown of New Motorcycle Sales by Category - Street,

Dirt, Scooter, and Dual (includes corresponding

Graph/Chart) III-3

Table 9: US Motorcycles Market (2011): PercentageBreakdown of New Motorcycle Rider by Gender - Male, andFemale (includes corresponding Graph/Chart) III-3

Table 10: US Motorcycles Market (2011): Percentage

Breakdown of New Motorcycle Rider by Marital Status -

Married, Single (Never Married), Divorced, and Widowed

(includes corresponding Graph/Chart) III-4

Table 11: Leading Players in the US Motorcycles Market(2011): Percentage Breakdown of Motorcycle Sales byLeading Companies (includes corresponding Graph/Chart) III-4

Table 12: Leading Manufacturers of 651+cc Motorcycles in

North America (2011): Percentage Breakdown by Volume Sales

for Harley-Davidson, Honda, Suzuki, Yamaha, Kawasaki, and

Others (includes corresponding Graph/Chart) III-4

Cruisers III-5

Cruising Ahead III-5

Table 13: US Cruiser Bike Market (2011): Percentage

Breakdown of Sales by Consumer Race - White, Hispanic,

Black, Asian and Others (includes corresponding

Graph/Chart) III-5

Table 14: Leading Players in the US Cruiser MotorcycleMarket (2011): Percentage Breakdown by Volume Sales forHarley-Davidson, Honda, Yamaha and Others (includescorresponding Graph/Chart) III-5Generation Y Powers Dirtbike & Sport Bike Sales III-6Table 15: Leading Players in the US Dirtbike Market(2011): Percentage Breakdown by Volume Sales for Honda,Yamaha, Kawasaki, and Others (includes correspondingGraph/Chart) III-6

Table 16: US Sports Bike Market (2011): Percentage

Breakdown of Sales by Consumer Race - White, Black,

Hispanic, Asian and Others (includes corresponding

Graph/Chart) III-6

Table 17: Leading Players in the US Sportsbike Market(2011): Percentage Breakdown by Volume Sales for Suzuki,Kawasaki, Honda and Others (includes correspondingGraph/Chart) III-6Touring Motorcycles III-7Table 18: Leading Players in the US Touring MotorcycleMarket (2011): Percentage Breakdown by Volume Sales forHarley - Davidson, Honda, Kawasaki, and Others (includescorresponding Graph/Chart) III-7Consumer Profile - A Retrospective Review III-7Table 19: Demographics of Motorcycle Customers in the US(includes corresponding Graph/Chart) III-8Focus on Major Players III-8Foreign Threat: The Big Four - Honda, Kawasaki, Yamaha and BMW III-8Harley Davidson Inc. - A Review III-9SWOT Analysis III-9Business Strategies III-9Focus on Core Strengths III-10Strategic Corporate Developments III-10Product Launches III-13Key Players III-14B.Market Analytics III-15Table 20: US Recent Past, Current & Future Analysis forMotorcycles, Scooters and Mopeds by Product Segment -Motorcycles (Below 250cc, 250cc-500cc and Above 500cc); andScooters Markets Independently Analyzed with Annual SalesFigures in Thousand Units for Years 2010 through 2018(includes corresponding Graph/Chart) III-15

Table 21: US Historic Review for Motorcycles, Scooters and

Mopeds by Product Segment - Motorcycles (Below 250cc,

250cc-500cc and Above 500cc); and Scooters Markets

Independently Analyzed with Annual Sales Figures in Thousand

Units for Years 2004 through 2009 (includes corresponding

Graph/Chart) III-16

Table 22: US 15-Year Perspective for Motorcycles, Scootersand Mopeds by Product Segment - Percentage Breakdown of UnitSales for Motorcycles (Below 250cc, 250cc-500cc and Above500cc); and Scooters Markets for Years 2004, 2011 and 2018(includes corresponding Graph/Chart) III-17

2. CANADA III-18

A.Market Analysis III-18

Current and Future Analysis III-18

Market Trends III-18

Demographics Having an Impact on the Industry III-18

Heavy Weight Motorbikes: Experiencing Increasing Demand III-18

Table 23: Canadian Market for Street Motorcycles (2011):

Percentage Share Breakdown by Engine Capacity - Below

250cc, 251-600cc, 601-750cc, 751-950cc, 951cc & Above

(includes corresponding Graph/Chart) III-18

Product Launch III-19

B.Market Analytics III-20

Table 24: Canadian Recent Past, Current & Future Analysis

for Motorcycles, Scooters and Mopeds by Product Segment -

Motorcycles (Below 250cc, 250cc-500cc and Above 500cc);

Scooters; and Mopeds Markets Independently Analyzed with

Annual Sales Figures in Thousand Units for Years 2010

through 2018 (includes corresponding Graph/Chart) III-20

Table 25: Canadian Historic Review for Motorcycles, Scootersand Mopeds by Product Segment - Motorcycles (Below 250cc,250cc-500cc and Above 500cc); Scooters; and Mopeds MarketsIndependently Analyzed with Annual Sales Figures in ThousandUnits for Years 2004 through 2009 (includes correspondingGraph/Chart) III-21

Table 26: Canadian 15-Year Perspective for Motorcycles,

Scooters and Mopeds by Product Segment - Percentage

Breakdown of Unit Sales for Motorcycles (Below 250cc,

250cc-500cc and Above 500cc); Scooters; and Mopeds Markets

for Years 2004, 2011 and 2018 (includes corresponding

Graph/Chart) III-22

3. JAPAN III-23A.Market Analysis III-23Market Overview III-23Deregulations Drive Market Growth III-23Decline in Bike Production III-23Current & Future Analysis III-23Japanese Manufacturers Continue to Lead South East AsianMarkets III-24Japan Needs to Be on Guard as Indian Companies ProfferCompetition III-24Competitive Analysis III-24Table 27: Leading Players in Japanese Motorcycle Market(2011): Percentage Breakdown by Volume Sales for Yamaha,Suzuki, Honda, Kawasaki, and Others (includes correspondingGraph/Chart) III-24Big Four in the Japanese Two-wheeler Market - A StrategicComparison III-25Table 28: Japanese Motorcycles Market (2010): PercentageShare Breakdown of Volume Production by Company - Honda,Yamaha, Suzuki, Kawasaki, and Others (in Thousand Units)(includes corresponding Graph/Chart) III-26Key Japanese Players III-26B.Market Analytics III-28Table 29: Japanese Recent Past, Current & Future Analysisfor Motorcycles, Scooters and Mopeds by Product Segment -Motorcycles (51cc-125cc, 126cc-250cc and Above 251cc); andMopeds Markets Independently Analyzed with Annual SalesFigures in Thousand Units for Years 2010 through 2018(includes corresponding Graph/Chart) III-28

Table 30: Japanese Historic Review for Motorcycles, Scooters

and Mopeds by Product Segment - Motorcycles (51cc-125cc,

126cc-250cc and Above 251cc); and Mopeds Markets

Independently Analyzed with Annual Sales Figures in Thousand

Units for Years 2004 through 2009 (includes corresponding

Graph/Chart) III-29

Table 31: Japanese 15-Year Perspective for Motorcycles,Scooters and Mopeds by Product Segment - PercentageBreakdown of Unit Sales for Motorcycles (51cc-125cc,126cc-250cc and Above 251cc); and Mopeds Markets for Years2004, 2011 and 2018 (includes corresponding Graph/Chart) III-30

4. EUROPE III-31

A.Market Analysis III-31

Current and Future Analysis III-31

Traffic Congestion to Drive Two-Wheeler Demand III-31

European Two-Wheeler Markets - Similar, Yet Different III-32

Motorcycles Market III-32

Table 32: Leading Manufacturers of 651+cc Motorcycles in

Europe (2011): Percentage Breakdown by Volume Sales for

BMW, Yamaha, Suzuki, Honda, Kawasaki, Harley-Davidson, and

Others (includes corresponding Graph/Chart) III-33

European Two-Wheeler Market: Historical Evolution III-33

Late 1990's- A Brief Background III-33

B.Market Analytics III-34

Table 33: European Recent Past, Current & Future Analysis

for Motorcycles, Scooters and Mopeds by Geographic Region -

France, Germany, Italy, UK, Spain, Belgium and Rest of

Europe Markets Independently Analyzed with Annual Sales

Figures in Thousand Units for Years 2010 through 2018

(includes corresponding Graph/Chart) III-34

Table 34: European Recent Past, Current & Future Analysisfor Motorcycles, Scooters and Mopeds by Product Segment -Motorcycles, Scooters and Mopeds Markets IndependentlyAnalyzed with Annual Sales Figures in Thousand Units forYears 2010 through 2018 (includes corresponding Graph/Chart) III-35

Table 35: European Historic Review for Motorcycles, Scooters

and Mopeds by Geographic Region - France, Germany, Italy,

UK, Spain, Belgium and Rest of Europe Markets Independently

Analyzed with Annual Sales Figures in Thousand Units for

Years 2004 through 2009 (includes corresponding Graph/Chart) III-36

Table 36: European Historic Review for Motorcycles, Scootersand Mopeds by Product Segment - Motorcycles, Scooters andMopeds Markets Independently Analyzed with Annual SalesFigures in Thousand Units for Years 2004 through 2009(includes corresponding Graph/Chart) III-37

Table 37: European 15-Year Perspective for Motorcycles,

Scooters and Mopeds by Geographic Region - Percentage

Breakdown of Unit Sales for France, Germany, Italy, UK,

Spain, Belgium and Rest of Europe Markets for Years 2004,

2011 and 2018 (includes corresponding Graph/Chart) III-38

Table 38: European 15-Year Perspective for Motorcycles,Scooters and Mopeds by Product Segment - PercentageBreakdown of Unit Sales for Motorcycles, Scooters and MopedsMarkets for Years 2004, 2011 and 2018 (includescorresponding Graph/Chart) III-39

4a. FRANCE III-40

A.Market Analysis III-40

Market Overview III-40

Current and Future Analysis III-40

Table 39: French Motorcycle and Scooter Market (2011):

Percentage Market Share Breakdown of Leading Players-

Yamaha, Kawasaki, Suzuki, Honda, BMW and Others (includes

corresponding Graph/Chart) III-40

Product Launches III-40

Key French Player III-41

B.Market Analytics III-42

Table 40: French Recent Past, Current & Future Analysis for

Motorcycles, Scooters and Mopeds by Product Segment -

Motorcycles (Below 250cc, 250cc-500cc and Above 500cc);

Scooters; and Mopeds Markets Independently Analyzed with

Annual Sales Figures in Thousand Units for Years 2010

through 2018 (includes corresponding Graph/Chart) III-42

Table 41: French Historic Review for Motorcycles, Scootersand Mopeds by Product Segment - Motorcycles (Below 250cc,250cc-500cc and Above 500cc); Scooters; and Mopeds MarketsIndependently Analyzed with Annual Sales Figures in ThousandUnits for Years 2004 through 2009 (includes correspondingGraph/Chart) III-43

Table 42: French 15-Year Perspective for Motorcycles,

Scooters and Mopeds by Product Segment - Percentage

Breakdown of Unit Sales for Motorcycles (Below 250cc,

250cc-500cc and Above 500cc); Scooters; and Mopeds Markets

for Years 2004, 2011 and 2018 (includes corresponding

Graph/Chart) III-44

4b. GERMANY III-45A.Market Analysis III-45Current and Future Analysis III-45High-Powered Motorcycles Enjoy Cult Status III-45Motorcycles Become Popular Among Different Social Classes III-45A Peek into the Past Scenario III-45Table 43: German Motorcycle and Scooter Market (2011):Percentage Market Share Breakdown of Leading Players -Honda, Yamaha, BMW, Suzuki, Piaggio, Kawasaki,Harley-Davidson and Others (includes correspondingGraph/Chart) III-46Product Launches III-46BMW Group - A Key German Player III-47B.Market Analytics III-48Table 44: German Recent Past, Current & Future Analysis forMotorcycles, Scooters and Mopeds by Product Segment -Motorcycles (Below 250cc, 250cc-500cc and Above 500cc);Scooters; and Mopeds Markets Independently Analyzed withAnnual Sales Figures in Thousand Units for Years 2010through 2018 (includes corresponding Graph/Chart) III-48

Table 45: German Historic Review for Motorcycles, Scooters

and Mopeds by Product Segment - Motorcycles (Below 250cc,

250cc-500cc and Above 500cc); Scooters; and Mopeds Markets

Independently Analyzed with Annual Sales Figures in Thousand

Units for Years 2004 through 2009 (includes corresponding

Graph/Chart) III-49

Table 46: German 15-Year Perspective for Motorcycles,Scooters and Mopeds by Product Segment - PercentageBreakdown of Unit Sales for Motorcycles (Below 250cc,250cc-500cc and Above 500cc); Scooters; and Mopeds Marketsfor Years 2004, 2011 and 2018 (includes correspondingGraph/Chart) III-50

4c. ITALY III-51

A.Market Analysis III-51

Current and Future Analysis III-51

Competitive Analysis III-51

Table 47: Italian Motorcycle and Scooter Market (2011):

Percentage Market Share Breakdown of Leading Players -

Honda, Piaggio, Kymco, Aprilia, BMW and Others (includes

corresponding Graph/Chart) III-51

Strategic Corporate Developments III-51

Product Launch III-52

Key Italian Players III-52

B.Market Analytics III-54

Table 48: Italian Recent Past, Current & Future Analysis for

Motorcycles, Scooters and Mopeds by Product Segment -

Motorcycles (Below 125cc, 126cc-250cc, 251cc-750cc, and

Above 750cc); Scooters; and Mopeds Markets Independently

Analyzed with Annual Sales Figures in Thousand Units for

Years 2010 through 2018 (includes corresponding Graph/Chart) III-54

Table 49: Italian Historic Review for Motorcycles, Scootersand Mopeds by Product Segment - Motorcycles (Below 125cc,126cc-250cc, 251cc-750cc, and Above 750cc); Scooters; andMopeds Markets Independently Analyzed with Annual SalesFigures in Thousand Units for Years 2004 through 2009(includes corresponding Graph/Chart) III-55

Table 50: Italian 15-Year Perspective for Motorcycles,

Scooters and Mopeds by Product Segment - Percentage

Breakdown of Unit Sales for Motorcycles (Below 125cc,

126cc-250cc, 251cc-750cc, and Above 750cc); Scooters; and

Mopeds Markets for Years 2004, 2011 and 2018 (includes

corresponding Graph/Chart) III-56

4d. THE UNITED KINGDOM III-57A.Market Analysis III-57Overview III-57Current and Future Analysis III-57Issues Affecting the Market III-57Increasing Demand for Two-Wheeler Transport III-57Demographics III-58Two-Wheelers Replacing Cars III-58End of Season Discounts III-58Promotional Tactics in Two-Wheeler Market III-58Triumph Motorcycle Limited- A Key UK Player III-60B.Market Analytics III-61Table 51: UK Recent Past, Current & Future Analysis forMotorcycles, Scooters and Mopeds by Product Segment -Motorcycles (Below 250cc, 250cc-500cc and Above 500cc);Scooters; and Mopeds Markets Independently Analyzed withAnnual Sales Figures in Thousand Units for Years 2010through 2018 (includes corresponding Graph/Chart) III-61

Table 52: UK Historic Review for Motorcycles, Scooters and

Mopeds by Product Segment - Motorcycles (Below 250cc,

250cc-500cc and Above 500cc); Scooters; and Mopeds Markets

Independently Analyzed with Annual Sales Figures in Thousand

Units for Years 2004 through 2009 (includes corresponding

Graph/Chart) III-62

Table 53: UK 15-Year Perspective for Motorcycles, Scootersand Mopeds by Product Segment - Percentage Breakdown of UnitSales for Motorcycles (Below 250cc, 250cc-500cc and Above500cc); Scooters; and Mopeds Markets for Years 2004, 2011and 2018 (includes corresponding Graph/Chart) III-63

4e. SPAIN III-64

A.Market Analysis III-64

Current and Future Analysis III-64

B.Market Analytics III-64

Table 54: Spanish Recent Past, Current & Future Analysis for

Motorcycles, Scooters and Mopeds by Product Segment -

Motorcycles (Below 250cc, 250cc-500cc and Above 500cc);

Scooters; and Mopeds Markets Independently Analyzed with

Annual Sales Figures in Thousand Units for Years 2010

through 2018 (includes corresponding Graph/Chart) III-64

Table 55: Spanish Historic Review for Motorcycles, Scootersand Mopeds by Product Segment - Motorcycles (Below 250cc,250cc-500cc and Above 500cc); Scooters; and Mopeds MarketsIndependently Analyzed with Annual Sales Figures in ThousandUnits for Years 2004 through 2009 (includes correspondingGraph/Chart) III-65

Table 56: Spanish 15-Year Perspective for Motorcycles,

Scooters and Mopeds by Product Segment - Percentage

Breakdown of Unit Sales for Motorcycles (Below 250cc,

250cc-500cc and Above 500cc); Scooters; and Mopeds Markets

for Years 2004, 2011 and 2018 (includes corresponding

Graph/Chart) III-66

4f. BELGIUM III-67A.Market Analysis III-67Current and Future Analysis III-67B.Market Analytics III-67Table 57: Belgian Recent Past, Current & Future Analysis forMotorcycles, Scooters and Mopeds by Product Segment -Motorcycles, Scooters and Mopeds Independently Analyzed withAnnual Sales Figures in Thousand Units for Years 2010through 2018 (includes corresponding Graph/Chart) III-67

Table 58: Belgian Historic Review for Motorcycles, Scooters

and Mopeds by Product Segment - Motorcycles, Scooters and

Mopeds Markets Independently Analyzed with Annual Sales

Figures in Thousand Units for Years 2004 through 2009

(includes corresponding Graph/Chart) III-68

Table 59: Belgian 15-Year Perspective for Motorcycles,Scooters and Mopeds by Product Segment - PercentageBreakdown of Unit Sales for Motorcycles, Scooters and MopedsMarkets for Years 2004, 2011 and 2018 (includescorresponding Graph/Chart) III-69

4g. REST OF EUROPE III-70

A.Market Analysis III-70

Current and Future Analysis III-70

Austria III-70

The Netherlands III-70

Dutch Market Overview III-70

Slow Acceptance of New Trends III-70

Russia III-71

Market Size and Trends III-71

Switzerland III-71

Czech Republic III-71

Market Overview III-71

Key Player In Rest of Europe III-71

KTM-Sportmotorcycle AG (Austria) III-71

B.Market Analytics III-72

Table 60: Rest of Europe Recent Past, Current & Future

Analysis for Motorcycles, Scooters and Mopeds by Product

Segment - Motorcycles (Below 250cc, 250cc-500cc and Above

500cc); Scooters; and Mopeds Markets Independently Analyzed

with Annual Sales Figures in Thousand Units for Years 2010

through 2018 (includes corresponding Graph/Chart) III-72

Table 61: Rest of Europe Historic Review for Motorcycles,Scooters and Mopeds by Product Segment - Motorcycles (Below250cc, 250cc-500cc and Above 500cc); Scooters; and MopedsMarkets Independently Analyzed with Annual Sales Figures inThousand Units for Years 2004 through 2009 (includescorresponding Graph/Chart) III-73

Table 62: Rest of Europe 15-Year Perspective for

Motorcycles, Scooters and Mopeds by Product Segment -

Percentage Breakdown of Unit Sales for Motorcycles (Below

250cc, 250cc-500cc and Above 500cc); Scooters; and Mopeds

Markets for Years 2004, 2011 and 2018 (includes

corresponding Graph/Chart) III-74

5. ASIA-PACIFIC III-75A.Market Analysis III-75Overview III-75Issues and Trends III-75Asia-Pacific Region Continues to Drive Motorcycle Demand III-75Intellectual Property Rights (IPR) - A Weak Link for China III-76Environmental Trends III-76Current and Future Analysis III-76B.Market Analytics III-77Table 63: Asia-Pacific Recent Past, Current & FutureAnalysis for Motorcycles, Scooters ad Mopeds by GeographicRegion - China, India and Rest of Asia-Pacific MarketsIndependently Analyzed with Annual Sales Figures in ThousandUnits for Years 2010 through 2018 (includes correspondingGraph/Chart) III-77

Table 64: Asia-Pacific Recent Past, Current & Future

Analysis for Motorcycles, Scooters and Mopeds by Product

Segment - Motorcycles, Scooters and Mopeds Markets

Independently Analyzed with Annual Sales Figures in Thousand

Units for Years 2010 through 2018 (includes corresponding

Graph/Chart) III-78

Table 65: Asia-Pacific Historic Review for Motorcycles,Scooters and Mopeds by Geographic Region - China, India andRest of Asia-Pacific Markets Independently Analyzed withAnnual Sales Figures in Thousand Units for Years 2004through 2009 (includes corresponding Graph/Chart) III-79

Table 66: Asia-Pacific Historic Review for Motorcycles,

Scooters and Mopeds by Product Segment - Motorcycles,

Scooters and Mopeds Markets Independently Analyzed with

Annual Sales Figures in Thousand Units for Years 2004

through 2009 (includes corresponding Graph/Chart) III-80

Table 67: Asia-Pacific 15-Year Perspective for Motorcycles,Scooters and Mopeds by Geographic Region - PercentageBreakdown of Unit Sales for China, India and Rest ofAsia-Pacific Markets for Years 2004, 2011 and 2018 (includescorresponding Graph/Chart) III-81

Table 68: Asia-Pacific 15-Year Perspective for Motorcycles,

Scooters and Mopeds by Product Segment - Percentage

Breakdown of Unit Sales for Motorcycles, Scooters and Mopeds

Markets for Years 2004, 2011 and 2018 (includes

corresponding Graph/Chart) III-82

5a. CHINA III-83A.Market Analysis III-83Market Overview III-83Current & Future Analysis III-83Chinese Two-Wheeler Industry - A Profile III-84A Highly Fragmented Market III-84Motorcycles - An Important Means of Transportation III-84Electric Motorcycles Zooming in Popularity III-84E-Bike Price Levels Make a Difference III-84Strict Pollution Norms Drive Four-Stroke Dominance III-84Regulatory Policies Encourage Exports III-85Chinese Manufacturers Gain Foothold in the Global Market III-85China to Focus on Increasing Export for Value Added Motorbikes III-85Domestic Players Encounter Stiff Competition III-86Trends in Retail Market III-86Chinese Overseas Two-Wheeler Sector - Exports or Dumping? III-86Price Undercutting - An Insight into Cost Structure III-86Intellectual Property Rights (IPR) - A Weak Link III-86It Pays to Develop Indigenous Design and Technology III-87Trade Scenario III-87A Positive Approach III-87Government Policy III-87Projects Where Investment is Restricted III-88Areas Where Foreign Investment is Restricted III-88Outlook for Foreign Trade III-88Strategic Corporate Developments III-88Key Chinese Players III-90B.Market Analytics III-93Table 69: Chinese Recent Past, Current & Future Analysis forMotorcycles, Scooters and Mopeds by Product Segment -Motorcycles (Below 250cc, 250cc-500cc and Above 500cc);Scooters; and Mopeds Markets Independently Analyzed withAnnual Sales Figures in Thousand Units for Years 2010through 2018 (includes corresponding Graph/Chart) III-93

Table 70: Chinese Historic Review for Motorcycles, Scooters

and Mopeds Markets by Product Segment - Motorcycles (Below

250cc, 250cc-500cc and Above 500cc); Scooters; and Mopeds

Independently Analyzed with Annual Sales Figures in Thousand

Units for Years 2004 through 2009 (includes corresponding

Graph/Chart) III-94

Table 71: Chinese 15-Year Perspective for Motorcycles,Scooters and Mopeds by Product Segment - PercentageBreakdown of Unit Sales for Motorcycles (Below 250cc,250cc-500cc and Above 500cc); Scooters; and Mopeds Marketsfor Years 2004, 2011 and 2018 (includes correspondingGraph/Chart) III-95

5b. INDIA III-96

A.Market Analysis III-96

Current & Future Analysis III-96

Indian Two-Wheeler Industry - An Introduction III-96

A Bird's Eye view III-96

Market Characteristics III-97

Table 72: Leading Players in the Indian Two-Wheeler Market

(2011): Percentage Breakdown by Company - Hero MotoCorp,

Bajaj, TVS, Japanese OEMs and Others (includes

corresponding Graph/Chart) III-98

Table 73: Indian Motorized Vehicles Market (2011):Percentage Breakdown by Vehicle Type - Two Wheelers,Passenger Vehicles, Three Wheelers, and CVs (includescorresponding Graph/Chart) III-98Two-Wheeler Market - Analysis by Product Segment III-98Motorcycles - Cruising Ahead III-98Table 74: Indian Market for Motorcycles (2011): PercentageBreakdown by Product Segment - Economy, Executive, andPremium (includes corresponding Graph/Chart) III-99

Table 75: Leading Players in Indian Motorcycles Market

(Economy Segment) for 2011: Percentage Breakdown by

Company - Hero Honda, Bajaj Auto, TVS Motors, and Others

(includes corresponding Graph/Chart) III-99

Table 76: Leading Players in Indian Motorcycles Market(Executive Segment) for 2011: Percentage Breakdown byCompany - Bajaj Auto, HMSI, Hero MotoCorp, Yamaha, andOthers (includes corresponding Graph/Chart) III-99Premium Segment III-100New Offerings Rev up Motorcycle Market III-100CT 100 Tops the Popularity Charts III-100Competitive Analysis III-100Domestic Market Scenario - Intensely Competitive III-101The Future III-101Scooters - Growing in Prominence III-101Scooters Rise in Popularity III-101Table 77: Leading Players in Indian Scooters Market(2011): Percentage Breakdown by Company - HMSI, TVSMotors, Hero MotoCorp, Mahindra 2 wheelers, and Others(includes corresponding Graph/Chart) III-102

Table 78: Indian Motorcycle Market (2011): Percentage

Share Breakdown of Number of Units Produced by Leading

Players - Hero MotoC

To order this report:Motorcycle Industry: Global Motorcycles, Scooters and Mopeds Industry

Nicolas Bombourg

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