|By PR Newswire||
|January 7, 2013 09:00 AM EST||
LAS VEGAS, Jan. 7, 2013 /PRNewswire/ -- CONSUMER ELECTRONICS SHOW -- Today The LEGO Group announced LEGO® MINDSTORMS EV3, a new platform for consumer robotics designed to introduce a younger generation to the excitement of building and programming robots while adding new flexibility for its devoted following of robotics enthusiasts. Unveiled for the first time at the Consumer Electronics Show in Las Vegas, Nevada, LEGO MINDSTORMS EV3 is the result of three years of product development by an international team of LEGO designers, MINDSTORMS user-enthusiasts and leading technology experts. LEGO MINDSTORMS EV3, available in summer 2013, will be previewed to members of the global media at Digital Experience! on January 7 and will be demonstrated to CES attendees during the Kids@Play Summit, January 8-11, 2013, in the Venetian Hotel.
When LEGO MINDSTORMS first launched in 1998 it was regarded as the first real "smart toy." Fifteen years later, The LEGO Group has redesigned MINDSTORMS to excite and challenge an audience of children who have grown up with technology, many of whom are more proficient in commanding and controlling mobile devices and other technology than their older siblings and parents. Furthermore, the audience for consumer robotics has grown considerably, leading the team to focus on simplifying the experience for a younger user while making it more flexible and powerful for hobbyists and other enthusiasts.
The entire MINDSTORMS system is powered by the new EV3 Intelligent Brick. Stronger and faster with more memory and a larger processor, the EV3 Intelligent Brick now un-tethers robots from the computer by providing users expanded on-brick programming and tighter integration with smart devices. A new infrared sensor will give builders more control over their robots than ever before, adding more personality to the robot as it follows the builder or other devices. New Linux-based firmware, a USB port and SD expansion slot will offer nearly unlimited programming and expansion capabilities. Additionally, LEGO MINDSTORMS EV3 will also include full iOS and Android compatibility out of the box.
At launch, LEGO MINDSTORMS EV3 will include building instructions for 17 different robots such as "Everstorm" a Mohawk-sporting humanoid that shoots mini-spheres as it walks, "Spiker" a scorpion-like robot that searches for an IR beacon "bug" or "Reptar", a robotic snake that slithers, shakes and strikes, all designed to excite and inspire children with the endless possibilities of consumer robotics. To jump-start the fun, The LEGO Group has created a series of "modular builds" designed to help children begin programming and playing within minutes. Builders can then add LEGO Technic® pieces, additional motors or sensors to change the functionality of the robot. A "mission pad" included with the box adds a new element of game play and encourages children to compete against themselves in a series of obstacle courses for the robots they build and program. Marking another first in the company's history, MINDSTORMS EV3 is the first LEGO playset to incorporate 3D building instructions, made possible through collaboration with Autodesk. An innovative spin on The LEGO Group's hallmark nonverbal, step-by-step building instructions, the new 3D instructions app, powered by Autodesk Inventor Publisher, allows builders to zoom in and rotate each step in the building process, making it easier than ever to assemble even the most sophisticated robot.
"Fifteen years ago, we were among the first companies to help children use the power of technology to add life-like behaviors to their LEGO creations with the MINDSTORMS platform," said Camilla Bottke, LEGO MINDSTORMS project lead at The LEGO Group. "Now, we are equipping today's tech-literate generation of children with a more accessible, yet sophisticated robotics kit that meets their tech play expectations and abilities to truly unleash their potential so that they may surprise, impress and excite the world with their creativity."
LEGO MINDSTORMS EV3 is the most international robotics platform the company has ever developed. In response to a growing demand from emerging markets, for the first time MINDSTORMS will be released with native language editions for Russia, China, Korea, Japan, Spain and Denmark in addition to the English, French, German and Dutch language versions available today. The company assembled a multinational team of product designers and enthusiasts to create the new MINDSTORMS platform; product designers from across Europe and the U.S. worked together to develop the software and hardware for three years while a core team of 12 user-enthusiasts from Greece to Canada have been testing the limits of the platform and working on apps, models, and hacking environments.
LEGO MINDSTORMS EV3 will be available at most toy and discount merchandise retailers and online stores in the second half of 2013 and will have a suggested retail price of $349.99(USD), €349.99(EUR) and $399.99(CAD).
For educators interested in bringing the engagement of robotics into STEM-related curriculum in middle school and high school classrooms, a new version of the MINDSTORMS platform optimized for school and institutional use will also be released this year. The LEGO MINDSTORMS Education EV3 platform includes customizable curriculum; engaging, hands-on models and an easy-to-use programming platform. More information on LEGO MINDSTORMS Education EV3 can be found at www.LEGOeducation.us/MINDSTORMS.
NOTE TO EDITORS: Information and product images can be downloaded from aboutus.LEGO.com/news-room; Infographic with embeddable code depicting Transformative Changes for Children at Play over the past 15 years can be found at LMSCES2013.com
About The LEGO Group
LEGO Systems Inc. (LSI) is the Americas division of The LEGO Group, a privately-held firm based in Billund, Denmark that is the world's leading manufacturer of construction toys. The company is committed to the development of children's creative and imaginative abilities through high-quality, creatively educational play materials, and its employees are guided by the motto adopted in the 1930s by founder Ole Kirk Christiansen: "Only the best is good enough." For more information, visit www.LEGO.com
LEGO, MINDSTORMS, Technic and the LEGO logo are registered trademarks of The LEGO Group. ©2013 The LEGO Group.
Fiona Chan, Flashpoint PR
SOURCE The LEGO Group
The enterprise market will drive IoT device adoption over the next five years. In his session at @ThingsExpo, John Greenough, an analyst at BI Intelligence, division of Business Insider, analyzed how companies will adopt IoT products and the associated cost of adopting those products. John Greenough is the lead analyst covering the Internet of Things for BI Intelligence- Business Insider’s paid research service. Numerous IoT companies have cited his analysis of the IoT. Prior to joining BI Intelligence, he worked analyzing bank technology for Corporate Insight and The Clearing House Payment...
Jul. 7, 2015 02:00 AM EDT Reads: 633
"ciqada is a combined platform of hardware modules and server products that lets people take their existing devices or new devices and lets them be accessible over the Internet for their users," noted Geoff Engelstein of ciqada, a division of Mars International, in this SYS-CON.tv interview at @ThingsExpo, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 7, 2015 01:15 AM EDT Reads: 417
SYS-CON Events announced today that Secure Infrastructure & Services will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Secure Infrastructure & Services (SIAS) is a managed services provider of cloud computing solutions for the IBM Power Systems market. The company helps mid-market firms built on IBM hardware platforms to deploy new levels of reliable and cost-effective computing and high availability solutions, leveraging the cloud and the benefits of Infrastructure-as-a-Service (IaaS...
Jul. 6, 2015 11:00 PM EDT Reads: 824
SYS-CON Events announced today that ProfitBricks, the provider of painless cloud infrastructure, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. ProfitBricks is the IaaS provider that offers a painless cloud experience for all IT users, with no learning curve. ProfitBricks boasts flexible cloud servers and networking, an integrated Data Center Designer tool for visual control over the cloud and the best price/performance value available. ProfitBricks was named one of the coolest Clo...
Jul. 6, 2015 05:00 PM EDT Reads: 1,478
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than
Jul. 6, 2015 05:00 PM EDT Reads: 1,046
"In the IoT space we are helping customers, mostly enterprises and industry verticals where time-to-value is critical, and we help them with the ability to do faster insights and actions using our platform so they can transform their business operations," explained Venkat Eswara, VP of Marketing at Vitria, in this SYS-CON.tv interview at @ThingsExpo, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 6, 2015 04:30 PM EDT Reads: 337
SYS-CON Events announced today that WHOA.com, an ISO 27001 Certified secure cloud computing company, participated as “Bronze Sponsor” of SYS-CON's 16th International Cloud Expo® New York, which took place June 9-11, 2015, at the Javits Center in New York City, NY. WHOA.com is a leader in next-generation, ISO 27001 Certified secure cloud solutions. WHOA.com offers a comprehensive portfolio of best-in-class cloud services for business including Infrastructure as a Service (IaaS), Secure Cloud Desktop, Cloud Storage, Disaster Recovery, Integrated Applications and Security.
Jul. 6, 2015 02:45 PM EDT Reads: 550
SYS-CON Events announced today that Intelligent Systems Services will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Established in 1994, Intelligent Systems Services Inc. is located near Washington, DC, with representatives and partners nationwide. ISS’s well-established track record is based on the continuous pursuit of excellence in designing, implementing and supporting nationwide clients’ mission-critical systems. ISS has completed many successful projects in Healthcare, Commercial, Manu...
Jul. 6, 2015 02:15 PM EDT Reads: 576
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists addressed this very serious issue of profound change in the industry.
Jul. 6, 2015 02:15 PM EDT Reads: 664
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal an...
Jul. 6, 2015 02:00 PM EDT Reads: 718
SYS-CON Events announced today that kintone has been named “Bronze Sponsor” of SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. kintone promotes cloud-based workgroup productivity, transparency and profitability with a seamless collaboration space, build your own business application (BYOA) platform, and workflow automation system.
Jul. 6, 2015 01:45 PM EDT Reads: 1,502
Discussions about cloud computing are evolving into discussions about enterprise IT in general. As enterprises increasingly migrate toward their own unique clouds, new issues such as the use of containers and microservices emerge to keep things interesting. In this Power Panel at 16th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the state of cloud computing today, and what enterprise IT professionals need to know about how the latest topics and trends affect their organization.
Jul. 6, 2015 01:15 PM EDT Reads: 578
SYS-CON Events announced today that SoftLayer, an IBM company, has been named “Gold Sponsor” of SYS-CON's 17th International Cloud Expo®, which will take place November 3–5, 2015 at the Santa Clara Convention Center in Santa Clara, CA. SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer’s modular architecture, full-featured API, and sophisticated automation pro...
Jul. 6, 2015 01:15 PM EDT Reads: 1,555
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some form of XaaS – software, platform, and infrastructure as a service.
Jul. 6, 2015 01:00 PM EDT Reads: 678
SYS-CON Events announced today that CommVault has been named “Bronze Sponsor” of SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. A singular vision – a belief in a better way to address current and future data management needs – guides CommVault in the development of Singular Information Management® solutions for high-performance data protection, universal availability and simplified management of data on complex storage networks. CommVault's exclusive single-platform architecture gives companies unp...
Jul. 6, 2015 12:15 PM EDT Reads: 1,476
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud environment, and we must architect and code accordingly. At the very least, you'll have no problem fillin...
Jul. 6, 2015 11:45 AM EDT Reads: 1,819
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal today!
Jul. 6, 2015 11:30 AM EDT Reads: 681
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Among the proven benefits, DevOps is corr...
Jul. 6, 2015 11:15 AM EDT Reads: 768
Internet of Things (IoT) will be a hybrid ecosystem of diverse devices and sensors collaborating with operational and enterprise systems to create the next big application. In their session at @ThingsExpo, Bramh Gupta, founder and CEO of robomq.io, and Fred Yatzeck, principal architect leading product development at robomq.io, discussed how choosing the right middleware and integration strategy from the get-go will enable IoT solution developers to adapt and grow with the industry, while at the same time reduce Time to Market (TTM) by using plug and play capabilities offered by a robust IoT ...
Jul. 6, 2015 11:00 AM EDT Reads: 1,249
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, will explore the IoT cloud-based platform technologies driving this change including privacy controls, data transparency and integration of real time context wi...
Jul. 6, 2015 09:45 AM EDT Reads: 534