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Apache Authors: William Schmarzo, Christopher Harrold, Elizabeth White, Talend Inc., Adrian Bridgwater

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Cloudera Selected by ExactTarget to Manage Its Data Warehouse

Global Interactive Marketing Provider Deploys Cloudera Enterprise to Facilitate Real-Time Analytics for Marketing Campaign Optimization

PALO ALTO, CA -- (Marketwire) -- 01/09/13 -- Cloudera, the category leader that sets the standard for Apache Hadoop in the enterprise, today announced that ExactTarget, global interactive marketing provider, has deployed Cloudera Enterprise to help manage their data warehouse to improve operational efficiency. Comprised of CDH (Cloudera's Distribution Including Apache Hadoop), Cloudera Support and Cloudera Manager, Cloudera Enterprise is a subscription-based service designed to provide data-driven enterprises with visibility, reliability, automation and support for the CDH platform.

Founded in 2000, ExactTarget provides clients around the globe with a cross-channel interactive marketing software-as-a-service suite to power data-driven, real-time marketing across email, mobile, social media and the web. By seamlessly integrating data, such as CRM, web analytics, ecommerce and other systems, ExactTarget empowers its clients to create a unified view of each consumer, powering highly relevant, permission-based messaging across email, mobile, Twitter, Facebook and the web. Through its Interactive Marketing Hub, marketers can plan, create and optimize interactive marketing campaigns through detailed analytics.

"In order to connect with today's hyper-connected consumer, marketers rely on real-time information and insights to deliver timely, relevant interactions," said Tim Horoho, vice president of Infrastructure at ExactTarget. "Cloudera Enterprise provides us with the tools and support we need to power real-time analytics to engage with connected consumers across the channels they use most."

"SaaS companies like ExactTarget are leading a new era of data-driven marketing, empowering businesses around the world to identify, connect and engage with customers in a deeper, more meaningful way," said Charles Zedlewski, VP of Product at Cloudera. "We're pleased to be providing the Big Data platform and support that will help ExactTarget to grow its business, which relies on production-grade data management at scale."

About Cloudera
Cloudera, the standard for Apache Hadoop in the enterprise, empowers data-driven enterprises to Ask Bigger Questions™ and get bigger answers from all their data at the speed of thought. Cloudera Enterprise, the platform for Big Data, now with Cloudera Enterprise Real Time Queries powered by Impala, enables organizations to easily derive business value from structured and unstructured data to achieve a significant competitive advantage. Reinventing the economics and performance of Big Data management, Cloudera is the category leader in Apache Hadoop-based software, services and training. CDH (Cloudera's Distribution Including Apache Hadoop), available to download for free at www.cloudera.com/download, is the most comprehensive, tested, stable and widely deployed distribution of Hadoop in commercial and non-commercial environments. For the fastest path to reliably using this completely open source technology in production for Big Data analytics and answering previously un-addressable big questions, organizations can subscribe to Cloudera Enterprise, comprised of Cloudera Manager software and Cloudera Support. As the top contributor to the Apache open source community and with tens of thousands of nodes under management across customers in financial services, government, telecommunications, media, web, advertising, retail, energy, bioinformatics, pharma/healthcare, university research, oil and gas and gaming, Cloudera's depth of Big Data experience and expertise are unrivaled. www.cloudera.com

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