Apache Authors: Pat Romanski, Liz McMillan, John Mertic, Elizabeth White, Janakiram MSV

Related Topics: Containers Expo Blog, Java IoT, Microservices Expo, @CloudExpo, @BigDataExpo, SDN Journal

Containers Expo Blog: Blog Feed Post

EMC VMAX 10K, Looks Like High-End Storage Systems Are Still Alive

EMC has announced an upgrade, refresh or new version of their previously announced Virtual matrix

This is the first in a multi-part series of posts looking at if large enterprise and legacy storage systems are dead, along with what todays EMC VMAX 10K updates means.

EMC has announced an upgrade, refresh or new version of their previously announced Virtual matrix (VMAX) 10,000 (10K), part of the VMAX family of enterprise class storage systems formerly known as DMX (Direct Matrix) and Symmetrix. I will get back to more coverage on the VMAX 10K and other EMC enhancements in a few moments in part two and three of this series.

Have you heard the industry myth about the demise or outright death of traditional storage systems? This has been particularly the case for high-end enterprise class systems, which by the way which were first, declared dead back in the mid-1990s then at the hands of emerging mid-range storage systems.

Enterprise class storage systems include EMC VMAX, Fujitsu Eternus DX8700, HDS, HP XP P9000 based on the HDS high-end product (OEM from HDS parent Hitachi Ltd.). Note that some HPers or their fans might argue that the P10000 (formerly known as 3PAR) declared as tier 1.5 should also be on the list; I will leave that up to you to decide.

Let us not forget the IBM DS8000 series (whose predecessors was known as the ESS and VSS before that); although some IBMers will tell you that XIV should also be in this list. High-end enterprise class storage systems such as those mentioned above are not alone in being declared dead at the hands of new all solid-state devices (SSD) and their startup vendors, or mixed and hybrid-based solutions.

Some are even declaring dead due to new SSD appliances or systems, and by storage hypervisor or virtual storage array (VSA) the traditional mid-range storage systems that were supposed to have killed off the enterprise systems a decade ago (hmm, DejaVu?).

The mid-range storage systems include among others block (SAN and DAS) and file (NAS) systems from Data Direct Networks (DDN), Dell Complement, EqualLogic and MD series (Netapp Engenio based), EMC VNX and Isilon, Fujitsu Eternus, and HDS HUS mid-range formerly known as AMS. Let us not forget about HP 3PAR or P2000 (DotHill based) or P6000 (EVA which is probably being put out to rest). Then there are the various IBM products (their own and what they OEM from others), NEC, NetApp (FAS and Engenio), Oracle and Starboard (formerly known as Reldata). Note that there are many startups that could be in the above list as well if they were not considering the above to be considered dead, thus causing themselves to also be extinct as well, how ironic ;).

What are some industry trends that I am seeing?

  • Some vendors and products might be nearing the ends of their useful lives
  • Some vendors, their products and portfolios continue to evolve and expand
  • Some vendors and their products are moving into new or adjacent markets
  • Some vendors are refining where and what to sell when and to who
  • Some vendors are moving up market, some down market
  • Some vendors are moving into new markets, others are moving out of markets
  • Some vendors are declaring others dead to create a new market for their products
  • One size or approach or technology does not fit all needs, avoid treating all the same
  • Leverage multiple tools and technology in creative ways
  • Maximize return on innovation (the new ROI) by using various tools, technologies in ways to boost productivity, effectiveness while removing complexity and cost
  • Realization that cutting cost can result in reduced resiliency, thus look for and remove complexity with benefit of removing costs without compromise
  • Storage arrays are moving into new roles, including as back-end storage for cloud, object and other software stacks running on commodity servers to replace JBOD (DejaVu anyone?).

Keep in mind that there is a difference between industry adoption (what is talked about) and customer deployment (what are actually bought and used). Likewise there is technology based on GQ (looks and image) and G2 (functionality, experience).

There is also an industry myth that SSD cannot or has not been successful in traditional storage systems which in some cases has been true with some products or vendors. Otoh, some vendors such as EMC, NetApp and Oracle (among others) are having good success with SSD in their storage systems. Some SSD startup vendors have been more successful on both the G2 and GQ front, while some focus on the GQ or image may not be as successful (or at least yet) in the industry adoption vs. customer deployment game.

For the above mentioned storage systems vendors and products (among others), or at least for most of them there is still have plenty of life in them, granted their role and usage is changing including in some cases being found as back-end storage systems behind servers running virtualization, cloud, object storage and other storage software stacks. Likewise, some of the new and emerging storage systems (hardware, software, valueware, services) and vendors have bright futures while others may end up on the where are they now list.

Are high-end enterprise class or other storage arrays and systems dead at the hands of new startups, virtual storage appliances (VSA), storage hypervisors, storage virtualization, virtual storage and SSD?

Are large storage arrays dead at the hands of SSD?

Have SSDs been unsuccessful with storage arrays (with poll)?


Here are links to two polls where you can cast your vote.

Cast your vote and see results of if large storage arrays and systems are dead here.

Cast your vote and see results of if SSD has not been successful in storage systems.

So what about it, are enterprise or large storage arrays and systems dead?

Perhaps in some tabloids or industry myths (or that some wish for) or in some customer environments, as well as for some vendors or their products that can be the case.

However, IMHO for many other environments (and vendors) the answer is no, granted some will continue to evolve from legacy high-end enterprise class storage systems to mid-range or to appliance or VSA or something else.

There is still life many of the storage systems architectures, platforms and products that have been declared dead for over a decade.

Continue reading about the specifics of the EMC VMAX 10K announcement in the next post in this series here. Also check out Chucks EMC blog to see what he has to say.

Ok, nuff said for now.

Disclosure: EMC is not a StorageIO client; however, they have been in the past directly and via acquisitions that they have done. I am however a customer of EMC via my Iomega IX4 NAS (I never did get the IX2 that I supposedly won at EMCworld ;) ) that I bought on Amazon.com and indirectly via VMware products that I have, oh, and they did sent me a copy of the new book Human Face of Big Data (read more here).

Cheers gs

Greg Schulz - Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved

Cheers Gs

Read the original blog entry...

More Stories By Greg Schulz

Greg Schulz is founder of the Server and StorageIO (StorageIO) Group, an IT industry analyst and consultancy firm. Greg has worked with various server operating systems along with storage and networking software tools, hardware and services. Greg has worked as a programmer, systems administrator, disaster recovery consultant, and storage and capacity planner for various IT organizations. He has worked for various vendors before joining an industry analyst firm and later forming StorageIO.

In addition to his analyst and consulting research duties, Schulz has published over a thousand articles, tips, reports and white papers and is a sought after popular speaker at events around the world. Greg is also author of the books Resilient Storage Network (Elsevier) and The Green and Virtual Data Center (CRC). His blog is at www.storageioblog.com and he can also be found on twitter @storageio.

@ThingsExpo Stories
SYS-CON Events announced today that Pulzze Systems will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Pulzze Systems, Inc. provides infrastructure products for the Internet of Things to enable any connected device and system to carry out matched operations without programming. For more information, visit http://www.pulzzesystems.com.
One of biggest questions about Big Data is “How do we harness all that information for business use quickly and effectively?” Geographic Information Systems (GIS) or spatial technology is about more than making maps, but adding critical context and meaning to data of all types, coming from all different channels – even sensors. In his session at @ThingsExpo, William (Bill) Meehan, director of utility solutions for Esri, will take a closer look at the current state of spatial technology and ar...
Cloud based infrastructure deployment is becoming more and more appealing to customers, from Fortune 500 companies to SMEs due to its pay-as-you-go model. Enterprise storage vendors are able to reach out to these customers by integrating in cloud based deployments; this needs adaptability and interoperability of the products confirming to cloud standards such as OpenStack, CloudStack, or Azure. As compared to off the shelf commodity storage, enterprise storages by its reliability, high-availabil...
The IoT industry is now at a crossroads, between the fast-paced innovation of technologies and the pending mass adoption by global enterprises. The complexity of combining rapidly evolving technologies and the need to establish practices for market acceleration pose a strong challenge to global enterprises as well as IoT vendors. In his session at @ThingsExpo, Clark Smith, senior product manager for Numerex, will discuss how Numerex, as an experienced, established IoT provider, has embraced a ...
In past @ThingsExpo presentations, Joseph di Paolantonio has explored how various Internet of Things (IoT) and data management and analytics (DMA) solution spaces will come together as sensor analytics ecosystems. This year, in his session at @ThingsExpo, Joseph di Paolantonio from DataArchon, will be adding the numerous Transportation areas, from autonomous vehicles to “Uber for containers.” While IoT data in any one area of Transportation will have a huge impact in that area, combining sensor...
In the next forty months – just over three years – businesses will undergo extraordinary changes. The exponential growth of digitization and machine learning will see a step function change in how businesses create value, satisfy customers, and outperform their competition. In the next forty months companies will take the actions that will see them get to the next level of the game called Capitalism. Or they won’t – game over. The winners of today and tomorrow think differently, follow different...
“Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. CloudBerry Backup is a leading cross-platform cloud backup and disaster recovery solution integrated with major public cloud services, such as Amazon Web Services, Microsoft Azure and Google Cloud Platform.
The Internet of Things (IoT), in all its myriad manifestations, has great potential. Much of that potential comes from the evolving data management and analytic (DMA) technologies and processes that allow us to gain insight from all of the IoT data that can be generated and gathered. This potential may never be met as those data sets are tied to specific industry verticals and single markets, with no clear way to use IoT data and sensor analytics to fulfill the hype being given the IoT today.
Ask someone to architect an Internet of Things (IoT) solution and you are guaranteed to see a reference to the cloud. This would lead you to believe that IoT requires the cloud to exist. However, there are many IoT use cases where the cloud is not feasible or desirable. In his session at @ThingsExpo, Dave McCarthy, Director of Products at Bsquare Corporation, will discuss the strategies that exist to extend intelligence directly to IoT devices and sensors, freeing them from the constraints of ...
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and ...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm ...
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
A completely new computing platform is on the horizon. They’re called Microservers by some, ARM Servers by others, and sometimes even ARM-based Servers. No matter what you call them, Microservers will have a huge impact on the data center and on server computing in general. Although few people are familiar with Microservers today, their impact will be felt very soon. This is a new category of computing platform that is available today and is predicted to have triple-digit growth rates for some ...
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue an...
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Established in 1998, Calsoft is a leading software product engineering Services Company specializing in Storage, Networking, Virtualization and Cloud business verticals. Calsoft provides End-to-End Product Development, Quality Assurance Sustenance, Solution Engineering and Professional Services expertise to assist customers in achieving their product development and business goals. The company's deep domain knowledge of Storage, Virtualization, Networking and Cloud verticals helps in delivering ...
SYS-CON Events announced today that Enzu will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to focus on the core of their online busine...
In the next five to ten years, millions, if not billions of things will become smarter. This smartness goes beyond connected things in our homes like the fridge, thermostat and fancy lighting, and into heavily regulated industries including aerospace, pharmaceutical/medical devices and energy. “Smartness” will embed itself within individual products that are part of our daily lives. We will engage with smart products - learning from them, informing them, and communicating with them. Smart produc...
November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Penta Security is a leading vendor for data security solutions, including its encryption solution, D’Amo. By using FPE technology, D’Amo allows for the implementation of encryption technology to sensitive data fields without modification to schema in the database environment. With businesses having their data become increasingly more complicated in their mission-critical applications (such as ERP, CRM, HRM), continued ...
OnProcess Technology has announced it will be a featured speaker at @ThingsExpo, taking place November 1 - 3, 2016, in Santa Clara, California. Dan Gettens, OnProcess’ Chief Analytics Officer, will discuss how Internet of Things (IoT) data can be leveraged to predict product failures, improve uptime and slash costly inventory stock. @ThingsExpo is an annual gathering of IoT and cloud developers, practitioners and thought-leaders who exchange ideas and insights on topics ranging from Big Data in...