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Apache Authors: Dana Gardner, Liz McMillan, Mohamed El-Refaey, Ajay Budhraja, Don MacVittie

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Rightware e RKS anunciam parceria estratégica de design de interação

Rightware, líder em design de interface de usuário (UI) e implementação de software, e RKS, consultora líder de design estratégico sediada no sul da Califórnia, anunciaram que formaram uma parceria em design de interação para mercados novos e emergentes, incluindo entretenimento, tablets, smart TVs e outros verticais incorporados.

Esse é um momento sem precedentes para a tecnologia e a interação do usuário. As telas de toque estão se tornando uma maneira cada vez mais predominante de interagir. E com a grande quantidade de opções, ainda há espaço e oportunidade para criar interfaces ainda mais envolventes e dinâmicas: de carros a celulares, tablets e computadores. O que uma pessoa vê, sente e toca pode ser enriquecido em algo que ele ou ela nunca viu ou experienciou antes. Esta é uma época onde design, tecnologia e compreensão do comportamento humano vêm juntas; mas uma compreensão profunda e incríveis habilidades técnicas são necessárias para entender esse potencial.

A RKS se concentra em design, tecnologia e comportamento humano há mais de 30 anos. A empresa inovou com sucesso para os clientes—desde empresas Fortune 500 até empresas recém-lançadas de pequeno porte, em uma variedade de indústrias competitivas—desde o desenvolvimento de formas inovadoras de fazer negócios à criação de propriedade intelectual patenteável (IP), que confirma sua liderança no mercado.

A RKS é dirigida pelo designer e estrategista especializado Ravi Sawhney. Com mais de 35 anos de experiência em design, Ravi é conhecido na indústria como um guru do design. A compreensão profunda de Ravi sobre o mercado de telas de toque é ressaltada por seu papel fundamental na concepção da primeira tela de toque da indústria há mais de 30 anos. Ravi será o orador principal da conferência IxDA Interaction13 em Toronto, Canadá, em 28 de janeiro de 2013, sobre o tema Nossa poder de fortalecer: a satisfação de projetar para um impacto social. A Interaction13 é uma conferência global anual de quatro dias que atrai a comunidade de Experiência do Usuário e Design de Interação.

A Rightware é líder em tecnologia de interface do usuário (UI) incorporada 2D e 3D e design de experiência do usuário (UX), servindo à indústria móvel, automotiva e outras indústrias incorporadas com sua solução Kanzi® de design e implantação rápida de interface de usuário 3D. A empresa visa expandir agressivamente para mercados novos e emergentes, incluindo entretenimento, tablet móvel, smart TVs e outros setores incorporados.

"Rightware e RKS compartilham uma paixão para a criação de experiências de usuário verdadeiramente únicas. A Rightware se concentra no desenvolvimento de tecnologia e de ferramentas para criar interfaces de usuário fluentes, modernas e sensíveis a contexto. Nossa equipe de engenheiros trabalha com fornecedores de silício e com os nossos clientes finais para implementar interfaces de usuário de alta fidelidade com total liberdade de design. Estamos muito impressionados com a abordagem que a RKS traz. Eles são capazes de dar suporte aos nossos clientes não só com design gráfico e de interação, mas também com serviços que vão desde ferramentas de marketing e design de produto até pesquisa avançada de novos modelos de interação e desenvolvimento de conceito. Nossa parceria nos ajuda a dar suporte aos clientes, grandes e pequenos, com experiências de usuário verdadeiramente únicas e comercializáveis​​", disse Tero Sarkkinen, fundador e presidente de operações da Rightware nos EUA.

"O perfil e as capacidades da Rightware são uma combinação muito interessante para a RKS. O profundo entendimento da empresa sobre tecnologia e a Comunidade de Fonte Aberta, combinado com o design, as habilidades estratégicas e o conhecimento abrangente dos processos de desenvolvimento de experiência do usuário da RKS, constituem uma parceria muito promissora", disse Ravi Sawhney, fundador e diretor executivo da RKS Design.

Sobre a RKS Design

A RKS é uma consultora de design estratégico que oferece soluções voltadas para o ser humano, com impacto global.

Fundada em 1980, a RKS utiliza o design como uma ferramenta estratégica para desenvolver a capacidade do cliente para concentrar-se nas necessidades e aspirações das pessoas, criando resultados de negócios sustentáveis ​​e benefícios para a sociedade. Trabalhando no país e mundialmente e tendo ganhado mais de 140 prêmios de design importantes, a RKS credita ao trabalho de Maslow e Campbell a base do seu conjunto de quadros sistemáticos e pragmáticos, preparando o terreno para a criação de experiências que motivam e recompensam o público. Saiba mais em www.rksdesign.com.

Sobre a Rightware

A Rightware® é líder de mercado em tecnologia avançada de interface de usuário, atendendo à indústria móvel, automotiva e outros setores incorporados, com a sua solução Kanzi® de design e implantação rápida de interface de usuário. A Rightware também desenvolve sistemas de ferramentas de análise líderes da indústria e seu renomado portfólio de produtos inclui a família de produtos Basemark™ para fins de benchmarking, incluindo vários parâmetros padrão da indústria para medição de desempenho OpenGL ES, OpenVG, OpenCL, Android, Linux, e Windows Mobile. A Rightware está sediada em Espoo, Finlândia, e tem escritórios em Saratoga, Califórnia, Xangai e Munique. Mais informações: www.rightware.com

Rightware e Kanzi são marcas registradas ou marcas comerciais de propriedade exclusiva e controlada pela Rightware Oy e são protegidas pelas leis de marcas registradas aplicáveis, e não podem ser usadas de nenhuma forma sem a prévia e expressa autorização por escrito da Rightware Oy em cada instância. Outros produtos e nomes comerciais mencionados neste comunicado de imprensa podem ser marcas registradas dos seus respectivos proprietários.

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