Click here to close now.

Welcome!

Apache Authors: Don MacVittie, AppDynamics Blog, Pat Romanski, Liz McMillan, Elizabeth White

News Feed Item

Actifio Gets Easier To Buy, Approve, Deploy and Use

Actifio™, the radically simple copy data storage company, today announced significant product and service enhancements designed to make managing copy data – and transforming the underlying economics of enterprise storage – even easier. The company introduced new product and service packages, a storage industry-first “pay-per-use” utility pricing option, new deployment tools, and a suite of new features in its 5.1 software release. The enhancements are designed to ease the way for customers and channel partners to embrace Actifio’s compelling economic value proposition, which propelled the company to 700 percent growth in 2012.

Today’s enterprise IT infrastructure faces a tidal wave of data, coupled with the growing cost and complexity of the software tools, hardware, and personnel required to manage it. Savvy IT executives are recognizing that the driver of this exponential growth is the copy data – redundant copies of corporate data created by point tools to meet the business requirements to protect, share, and analyze information. With a purpose-built solution to address the root cause of the copy data problem – siloed data protection and availability applications - Actifio offers customers the ability to recover anything instantly for a total cost of ownership up to 90 percent less than the traditional model.

Easy to buy: Simplified Packaging & Pricing

To make it easier for channel partners and customers to embrace the Actifio model, the company today announced its new 100T product package. The new Actifio 100T is designed for rapid deployment by mid-sized IT organizations, or departments of larger IT organizations. It protects both physical and virtual IT environments with the world’s most efficient data management technology, and features integrated Actifio Optimized Storage capable of protecting up to 100 Terabytes of production data and 1,000 virtual machines. Actifio 100Ts can be combined in a scale-out architecture to support up to 2 PetaBytes of production data, with custom configuration of the appliance.

To help customers take better advantage of their existing storage, the company also announced its new Actifio Gateway, a similarly robust hardware and software tandem that doesn’t include its own storage, but instead can virtualize and manage a wide variety of third party storage devices. The Actifio Gateway is designed for regionally and globally distributed enterprises, including cloud and managed service providers. It’s built for a large mix of physical, virtual, and heterogeneous server and storage infrastructure, and also scales to handle multi-petabytes of data.

Easy to approve: Utility Pricing Model Option

Actifio’s revolutionary new utility pricing model enables customers to pay as their data volumes grow, avoiding the significant up-front capital requirements that challenge many procurement cycles. Actifio’s all-inclusive utility pricing for a complete storage system – hardware, software, storage, installation, and maintenance – is based on a per-terabyte per-year basis, with rates decreasing as volumes increase. For CIOs implementing chargeback models, or Service Providers looking to align procurement with market demand, Actifio’s utility pricing model delivers simplicity, flexibility, and predictability. Customers who wish to purchase the hardware and services through traditional means will still have that option.

Easy to deploy: Wizard Slashes Setup Time Up To 80 Percent

The 5.1 version of Actifio’s revolutionary copy data storage system also includes new configuration wizards that slash deployment cycles by as much as 80% over its last generation models.

Easy to use: New Software Functionality

Actifio is also introducing version 5.1 of its software, which includes several new features in the areas of data governance, business resilience, and service management. As enterprise environments put a greater focus on security and control of application data, Actifio has ramped-up its data governance features to include SLA-based data integrity validation; enhanced SLA compliance reporting; user/role-based auditing; LDAP and Active Directory integration; and automated disk-to tape enhancements directly integrated into Actifio’s SLA Lifecycle Manager for compliance-oriented, long-term retention.

The company has expanded the near-instant data access capabilities of its copy data storage platform with three new capabilities:

  • Bare Metal Restore to allow for rapid recovery and rebuild of Windows and Linux servers, including to dissimilar hardware
  • Test Failover to allow for non-disruptive disaster recovery tests as often as needed
  • FailBack and SyncBack help to resume normal operations after a disaster by only moving uniquely changed application data from the disaster recovery site back to the primary site, once it’s ready to resume operations

Service providers around the globe have embraced Actifio as a strategic technology to accelerate new service introduction, deliver new functionality and customer satisfaction, and improve their business margins. Actifio 5.1 continues to advance service management functionality by addressing operations and delivery needs with enhanced system monitoring, alert correlation and processing, auto-updates, VPN access enhancements, and improved integrated reporting.

Leading storage analyst firm, ESG has independently validated that Actifio 5.1 can provide almost 300 percent IT efficiency savings over the competition, and a 400 percent better annual total cost of ownership (TCO) than alternative storage solutions.

“In a world that moves faster than ever, enterprises faces what we call ‘The Agility Imperative,’” said Actifio Founder & CEO Ash Ashutosh. “Actifio was designed from the start to free businesses from the undue burden of wildly redundant copy data, free IT executives from the complex tangle of data protection and availability applications consuming more and more of their IT budgets, and free IT managers from the stress of unmet SLA’s and recovery time objectives impossible to deliver with 20th century technology. These enhancements take us further down that path, making radically simple copy data storage easier to buy, deploy, and love than ever before.”

Real World Impact: What Customers are Saying

“We deployed the 100T and within fifteen minutes Actifio was configured and online. An hour later it was customized to our environment, backing up, deduplicating and replicating to our DR facility 3000 miles away,” said Daniel Acosta, IT Director, MC Assembly. “If something goes wrong, now I just go back in time and mount the snapshot directly from Actifio. To our users it looks like a server reboot, to us it’s the ultimate peace of mind.”

"Technology is an invaluable learning tool here at the university, which means that I need to plan for maximum uptime and availability. In the past this meant frequent data protection and business resiliency testing that required planning, application downtime and costly excess infrastructure which ultimately impacted our users," said Rich Siedzik, Sr. IT Director, Bryant University. "That was before Actifio where we now have the ability to run Failover Test non-disruptively as often as needed. And if there's a site failure, I can easily and automatically sync back our unique data."

Analysts’ Take: Data Explosion and the Actifio Solution

Taneja

“For a long time the storage industry has focused heavily on primary production storage, not realizing that the cost of “copy” storage has been growing exponentially to the point where it costs more than primary storage. Moreover, it certainly is a pain to manage and grow. Actifio’s microscopic focus on relieving pressure on this “copy” storage (which, by the way, includes backup, restore, snapshots, replication and more) may not appear so but it is indeed a paradigm shift. With the new release, Actifio has simplified the delivery for all customers and enhanced its appeal for service providers.”

Gartner

“The challenges associated with large volumes of unmanaged data have historically focused on cost and risk. But a larger challenge is that no one department has end-to-end responsibility for the data,” said Shelia Childs, Managing VP, Gartner, and Alan Dayley, Research Director, Gartner, in a report titled, “Use These Unstructured Data Management Best Practices to Manage Based on the Time Value of Data,” published November 16, 2012. The report continues: “Progressive organizations are realizing that information can give the business a competitive edge if that information is well-managed and accessible in a way that optimizes its usefulness. The business inherently realizes that it cares more about some data than other data, and should fine-tune its applications and environment to address information costs, risks and, especially, value.”

IDC

“Copy data is everywhere - it could start off with multiple copies of the same file, move on to multiple copies of the volume, application data, backups, test/dev, online copies for operational and disaster recovery...the list goes on,“ said Ashish Nadkarni, IDC Storage Research Director. “In fact in a recent IDC study, we found that nearly 75% of all data generated is copy data. Which means only 25% of all data generated is unique - everything else is copy data. That is a staggering number and exposes the tip of the iceberg of how serious this problem really is.”

Forrester Research, Inc.

“Many enterprises struggle with exponential data growth, shrinking backup windows, and static budgets — which leads to the classic conundrum of how to back up more data in less time with the same amount of money,” wrote report author Rachel Dines, Forrester Research Senior Analyst, Serving Infrastructure & Operations in a November, 2010 report titled "Market Overview: Enterprise-Class Backup And Recovery Software."

About Actifio

Actifio is radically simple copy data management. Our copy data storage platform lets businesses recover anything instantly, for up to 90 percent less. Actifio eliminates siloed data protection applications, virtualizing data management to deliver an application-centric, SLA-driven solution that decouples the management of data from storage, network and server infrastructure. Actifio has helped liberate IT organizations and service providers of all sizes from vendor lock-in and the management challenges associated with exploding data growth. Actifio is headquartered in Waltham, Mass., with offices around the world. For more information, please visit http://www.actifio.com or email [email protected].

Copyright © 2013 Actifio, Inc. All Rights Reserved. All other brand names, product names, or trademarks belong to their respective holders.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
"In the IoT space we are helping customers, mostly enterprises and industry verticals where time-to-value is critical, and we help them with the ability to do faster insights and actions using our platform so they can transform their business operations," explained Venkat Eswara, VP of Marketing at Vitria, in this SYS-CON.tv interview at @ThingsExpo, held June 9-11, 2015, at the Javits Center in New York City.
Discussions about cloud computing are evolving into discussions about enterprise IT in general. As enterprises increasingly migrate toward their own unique clouds, new issues such as the use of containers and microservices emerge to keep things interesting. In this Power Panel at 16th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the state of cloud computing today, and what enterprise IT professionals need to know about how the latest topics and trends affect their organization.
WebRTC converts the entire network into a ubiquitous communications cloud thereby connecting anytime, anywhere through any point. In his session at WebRTC Summit,, Mark Castleman, EIR at Bell Labs and Head of Future X Labs, will discuss how the transformational nature of communications is achieved through the democratizing force of WebRTC. WebRTC is doing for voice what HTML did for web content.
To many people, IoT is a buzzword whose value is not understood. Many people think IoT is all about wearables and home automation. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed some incredible game-changing use cases and how they are transforming industries like agriculture, manufacturing, health care, and smart cities. He will discuss cool technologies like smart dust, robotics, smart labels, and much more. Prepare to be blown away with a glimpse of the future.
Connected things, systems and people can provide information to other things, systems and people and initiate actions for each other that result in new service possibilities. By taking a look at the impact of Internet of Things when it transitions to a highly connected services marketplace we can understand how connecting the right “things” and leveraging the right partners can provide enormous impact to your business’ growth and success. In her general session at @ThingsExpo, Esmeralda Swartz, VP, Marketing Enterprise and Cloud at Ericsson, discussed how this exciting emergence of layers of...
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal today!
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Among the proven benefits, DevOps is corr...
SYS-CON Events announced today that kintone has been named “Bronze Sponsor” of SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. kintone promotes cloud-based workgroup productivity, transparency and profitability with a seamless collaboration space, build your own business application (BYOA) platform, and workflow automation system.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal an...
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists addressed this very serious issue of profound change in the industry.
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud environment, and we must architect and code accordingly. At the very least, you'll have no problem fillin...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Architect for the Internet of Things and Intelligent Systems, described how to revolutionize your archit...
SYS-CON Events announced today that Secure Infrastructure & Services will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Secure Infrastructure & Services (SIAS) is a managed services provider of cloud computing solutions for the IBM Power Systems market. The company helps mid-market firms built on IBM hardware platforms to deploy new levels of reliable and cost-effective computing and high availability solutions, leveraging the cloud and the benefits of Infrastructure-as-a-Service (IaaS...
In his General Session at 16th Cloud Expo, David Shacochis, host of The Hybrid IT Files podcast and Vice President at CenturyLink, investigated three key trends of the “gigabit economy" though the story of a Fortune 500 communications company in transformation. Narrating how multi-modal hybrid IT, service automation, and agile delivery all intersect, he will cover the role of storytelling and empathy in achieving strategic alignment between the enterprise and its information technology.
SYS-CON Events announced today that Dyn, the worldwide leader in Internet Performance, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Dyn is a cloud-based Internet Performance company. Dyn helps companies monitor, control, and optimize online infrastructure for an exceptional end-user experience. Through a world-class network and unrivaled, objective intelligence into Internet conditions, Dyn ensures traffic gets delivered faster, safer, and more reliably than ever.
SYS-CON Events announced today that CommVault has been named “Bronze Sponsor” of SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. A singular vision – a belief in a better way to address current and future data management needs – guides CommVault in the development of Singular Information Management® solutions for high-performance data protection, universal availability and simplified management of data on complex storage networks. CommVault's exclusive single-platform architecture gives companies unp...
"We have a tagline - "Power in the API Economy." What that means is everything that is built in applications and connected applications is done through APIs," explained Roberto Medrano, Executive Vice President at Akana, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Internet of Things is moving from being a hype to a reality. Experts estimate that internet connected cars will grow to 152 million, while over 100 million internet connected wireless light bulbs and lamps will be operational by 2020. These and many other intriguing statistics highlight the importance of Internet powered devices and how market penetration is going to multiply many times over in the next few years.
SYS-CON Events announced today that Intelligent Systems Services will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Established in 1994, Intelligent Systems Services Inc. is located near Washington, DC, with representatives and partners nationwide. ISS’s well-established track record is based on the continuous pursuit of excellence in designing, implementing and supporting nationwide clients’ mission-critical systems. ISS has completed many successful projects in Healthcare, Commercial, Manu...
SYS-CON Events announced today that SoftLayer, an IBM company, has been named “Gold Sponsor” of SYS-CON's 17th International Cloud Expo®, which will take place November 3–5, 2015 at the Santa Clara Convention Center in Santa Clara, CA. SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer’s modular architecture, full-featured API, and sophisticated automation pro...