Welcome!

Apache Authors: Pat Romanski, Liz McMillan, Elizabeth White, Christopher Harrold, Janakiram MSV

News Feed Item

NGDATA Launches Lily 2.0: Helps Enterprises Gain Real Time Customer Intelligence

NGDATA™, the consumer intelligence and interactive Big Data management solutions company, today announced the availability of Lily 2.0, the industry’s only solution that enables enterprises to gain a 360 degree view of their customers by combining and analyzing structured, unstructured and semi-structured data from multiple sources. Currently deployed at several enterprise organizations, Lily helps customers gain deep insights into their customers, products, markets and operations to optimize business processes and create highly personalized offers that drive sales and increase customer intimacy. Without Lily, organizations only get a partial view of customers, preferences and behaviors – resulting in disjointed and ineffective sales and marketing processes. Lily 2.0 includes a new set of innovative modules including: the Lily Customer Database, Lily Customer Applications, NGDATA Data Services as well as enhancements to the Lily Data Repository.

While there are a wide variety of business intelligence, Big Data, analytics, and real-time marketing solutions entering the market, Lily 2.0 supersedes the limitations of these solutions. Using Lily, customers are able to tap a wide variety of Big Data sources, access complete customer profiles in real-time and take into account a customer’s latest interactions across multiple channels (CRM, social media, mobile) instead of relying on outdated batch data to make marketing and sales decisions. By better understanding a consumer’s propensity towards specific offers and brands, Lily helps enterprise organizations to more effectively provide recommendations on products and advertisements – resulting in greater customer loyalty and increased sales.

“The ability to provide a comprehensive view of the customer and predict their propensity towards purchasing products will provide companies with a distinct competitive advantage. Today’s consumers often make purchase decisions based on their most recent actions, interactions and social engagements, in addition to their historic behavior,” said Benjamin Woo, managing director of industry research firm Neuralytix, Inc. and analyst at GigaOM Pro. “Lily offers enterprises the unique advantage of being able to collectively amass and act on this data – creating smarter and more effective sales and marketing campaigns.”

New modules include:

  • The Lily Customer Database: uses matching and machine learning capabilities to correlate all data from hundreds of internal and external sources to a unique customer. By aggregating data based on behavioral data, Lily can build and maintain customer records that contain all data related to each individual customer including purchase history, web clickstreams, geolocational information and social interactions. The Lily Customer Database easily integrates with applications such as SAP Business Objects, Tableau, SAS/ACCESS, Microstrategy, QuickView and Hive for exploratory analytics and business intelligence applications, providing real-time insights based on more complete data.
  • Lily Customer Applications: The Lily Recommendation Engine leverages sophisticated machine-learning algorithms such as collaborative filtering to deliver highly targeted, contextual and personalized product recommendations. Now, enterprises can predict an individual’s preferences toward a product or service by observing group behavior such as purchase history, brand affinity, social interaction, POS transactions, web clickstreams and geo-location information to deliver highly accurate recommendations. The Recommendation Engine can be integrated into any existing application such as mobile wallet or a fraud detection application.
  • The Lily Data Repository: delivers new connectivity, indexing, scalibility, support capabilities for SolrCloud as well as certification on the latest Hadoop and HBase versions. As a result, enterprises can aggregate, store, index and retrieve a wide variety of internal and data into a native Big Data platform.
  • NGDATA Data Services: augments existing customer data in Lily with other data sources such as social network data or reference databases, such as Lexis-Nexis and market and consumer data. Pre-integrated into the Lily Customer Database, NGDATA Data Services speeds up implementation and time to value by rapidly making external data available.

“Simply put, we empower enterprise organizations to gain competitive agility by making it easier to precisely pinpoint customer preferences,” said Luc Burgelman, CEO and founder of NGDATA. “We help these companies improve marketing effectiveness, fraud prevention and one to one customer engagement by removing what used to be time consuming and disjointed processes of business intelligence, marketing and analytics. Lily serves as a company’s consumer intelligence engine and steps in where traditional CRM and data warehousing systems have fallen short.”

About NGDATA
NGDATATM is the consumer intelligence company that empowers enterprises seeking greater customer lifetime value to drive continuous, actionable insights to enable sales and increase customer loyalty. The company does this through its unique combination of Big Data management and machine learning technologies in a single integrated solution. Headquartered in Gent, Belgium with offices in New York City and San Francisco, NGDATA provides solutions to data-driven sectors such as financial services, retail and media/publishing. Please visit www.ngdata.com for more information or follow on Twitter @ngdata_com or connect with the company on LinkedIn.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
The Internet giants are fully embracing AI. All the services they offer to their customers are aimed at drawing a map of the world with the data they get. The AIs from these companies are used to build disruptive approaches that cannot be used by established enterprises, which are threatened by these disruptions. However, most leaders underestimate the effect this will have on their businesses. In his session at 21st Cloud Expo, Rene Buest, Director Market Research & Technology Evangelism at Ara...
When growing capacity and power in the data center, the architectural trade-offs between server scale-up vs. scale-out continue to be debated. Both approaches are valid: scale-out adds multiple, smaller servers running in a distributed computing model, while scale-up adds fewer, more powerful servers that are capable of running larger workloads. It’s worth noting that there are additional, unique advantages that scale-up architectures offer. One big advantage is large memory and compute capacity...
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
In his session at @ThingsExpo, Eric Lachapelle, CEO of the Professional Evaluation and Certification Board (PECB), provided an overview of various initiatives to certify the security of connected devices and future trends in ensuring public trust of IoT. Eric Lachapelle is the Chief Executive Officer of the Professional Evaluation and Certification Board (PECB), an international certification body. His role is to help companies and individuals to achieve professional, accredited and worldwide re...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
No hype cycles or predictions of zillions of things here. IoT is big. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, Associate Partner at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He discussed the evaluation of communication standards and IoT messaging protocols, data analytics considerations, edge-to-cloud tec...
Amazon started as an online bookseller 20 years ago. Since then, it has evolved into a technology juggernaut that has disrupted multiple markets and industries and touches many aspects of our lives. It is a relentless technology and business model innovator driving disruption throughout numerous ecosystems. Amazon’s AWS revenues alone are approaching $16B a year making it one of the largest IT companies in the world. With dominant offerings in Cloud, IoT, eCommerce, Big Data, AI, Digital Assista...
Artificial intelligence, machine learning, neural networks. We’re in the midst of a wave of excitement around AI such as hasn’t been seen for a few decades. But those previous periods of inflated expectations led to troughs of disappointment. Will this time be different? Most likely. Applications of AI such as predictive analytics are already decreasing costs and improving reliability of industrial machinery. Furthermore, the funding and research going into AI now comes from a wide range of com...
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business - from apparel to energy - is being rewritten by software. From planning to development to management to security, CA creates software that fuels transformation for companies in the applic...
Multiple data types are pouring into IoT deployments. Data is coming in small packages as well as enormous files and data streams of many sizes. Widespread use of mobile devices adds to the total. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists looked at the tools and environments that are being put to use in IoT deployments, as well as the team skills a modern enterprise IT shop needs to keep things running, get a handle on all this data, and deliver...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
SYS-CON Events announced today that Cloud Academy named "Bronze Sponsor" of 21st International Cloud Expo which will take place October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara, CA. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud com...
SYS-CON Events announced today that Enzu will exhibit at SYS-CON's 21st Int\ernational Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to focus on the core of their ...
We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA
SYS-CON Events announced today that GrapeUp, the leading provider of rapid product development at the speed of business, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market acr...
SYS-CON Events announced today that Ayehu will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara California. Ayehu provides IT Process Automation & Orchestration solutions for IT and Security professionals to identify and resolve critical incidents and enable rapid containment, eradication, and recovery from cyber security breaches. Ayehu provides customers greater control over IT infras...
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business...
In his session at Cloud Expo, Alan Winters, an entertainment executive/TV producer turned serial entrepreneur, presented a success story of an entrepreneur who has both suffered through and benefited from offshore development across multiple businesses: The smart choice, or how to select the right offshore development partner Warning signs, or how to minimize chances of making the wrong choice Collaboration, or how to establish the most effective work processes Budget control, or how to ma...
"When we talk about cloud without compromise what we're talking about is that when people think about 'I need the flexibility of the cloud' - it's the ability to create applications and run them in a cloud environment that's far more flexible,” explained Matthew Finnie, CTO of Interoute, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
IoT solutions exploit operational data generated by Internet-connected smart “things” for the purpose of gaining operational insight and producing “better outcomes” (for example, create new business models, eliminate unscheduled maintenance, etc.). The explosive proliferation of IoT solutions will result in an exponential growth in the volume of IoT data, precipitating significant Information Governance issues: who owns the IoT data, what are the rights/duties of IoT solutions adopters towards t...