Welcome!

Apache Authors: Pat Romanski, Liz McMillan, Elizabeth White, Christopher Harrold, Janakiram MSV

News Feed Item

Medialets Chooses Logicworks as Strategic Managed Cloud Hosting Partner

Logicworks Deploys Scalable, Growth-Focused and Fully Customizable Cloud Infrastructure for Essential Mobile and Tablet Advertising Platform, Building on Medialets' Recent Momentum and to Help Drive Future Growth

NEW YORK, NY -- (Marketwire) -- 02/19/13 -- Logicworks, a global leader in cloud computing and managed hosting, today announced that Medialets, the essential platform for mobile and tablet advertising, has selected Logicworks as a strategic managed hosting and cloud computing partner.

Logicworks provides customized, fully tailored cloud computing and managed hosting solutions that allow Medialets to deliver its ads globally. Logicworks' cloud infrastructure also supports Medialets' comprehensive mobile and tablet platform which reduces the complexity of every phase of a mobile campaign for premium brands, agencies, and publishers. By leveraging Logicworks to deliver its managed hybrid cloud infrastructure, Medialets has been able to adeptly serve its rapidly growing client base and avoid significant capital expenditures, all while maintaining the highest level of support for its critical infrastructure.

A fast-growing company, Medialets quickly identified the need to move to a cloud and hosting provider who could work as a full partner to its business strategy and deliver the responsiveness the company needed to drive innovation more quickly than ever before. "Logicworks provided the tools, cloud solution, and most importantly, the business level relationship and understanding that we needed to achieve our goals," says Eric Litman, CEO of Medialets. "Our managed hybrid cloud from Logicworks, allows us to fully focus on enabling efficient and effective mobile and tablet advertising for our premium brand, agency and publisher customers."

Medialets' request was no small feat, with 480 cores in the Hadoop cluster, roughly two dozen database servers, and about a dozen private cloud hosts with numerous virtual machines to support its revenue-generating advertisement platform. Logicworks backed this build with an Extreme Networks solution geared toward minimizing latency while maximizing available throughput. Logicworks also deployed an EMC VNX 5300 with close to 1 petabyte of raw storage, providing a dedicated storage environment for the large numbers of virtual machines and database servers.

"Configuring and maintaining a complex and diverse IT infrastructure would be prohibitively expensive and time consuming for Medialets to do in-house and isn't an option with the majority of cloud and hosting providers," says Kenneth Ziegler, Chief Executive Officer of Logicworks. "With Logicworks' hosted private cloud services, Medialets is able to not only leverage our diverse team of specialized engineers, but also gains access to a custom infrastructure designed specifically with their business in mind. Our collaboration enables Medialets to serve millions of transactions per second without breaking a sweat while meeting their rapid growth needs as a leading mobile and tablet ad server."

Medialets is growing fast and, with Logicworks' supported cloud solutions and low latency network architecture, the company is able to take on the increased demand and traffic requirements, while simultaneously remaining highly competitive in ad serving. Logicworks has also acted as an extension of Medialets' internal IT operations, providing project management throughout the migration process. Logicworks has continued to act as the trusted partner for the Medialets team, helping it realize maximum infrastructure efficiency to support growth in its market space.

About Logicworks
Logicworks provides cloud computing and managed hosting to some of the world's most respected brands including Dow Jones, NBC, Lincoln Center, Orion Health, and 1-800-Flowers.com. Logicworks specializes in Private, Public and Hybrid Cloud Solutions for SaaS, Media, eCommerce, Mobile, Healthcare, and Financial services companies. Logicworks also offers a full suite of Compliance Solutions and Managed Database Services.

Founded in 1993, Logicworks is headquartered in New York City, in the heart of the Soho district. Contact Logicworks at 866-FOR-LOGIC or visit www.logicworks.net. For more insight into Logicworks innovative approach to cloud computing, visit www.gatheringclouds.com.

About Medialets
Medialets is the essential advertising platform for mobile, enabling high-value mobile and tablet display advertising for the world's leading brands, agencies and publishers. With unmatched mobile advertising expertise, proven technology and the industry's most flexible creative platform, Medialets reduces the complexity of every phase of a mobile campaign -- planning and buying, ad creation, ad serving and measurement. Every major agency holding group and more than 500 of the world's biggest publishers, including BBC, BSkyB, CNN, ESPN, The New York Times, The Wall Street Journal, The Weather Channel and Yahoo!, use Medialets to power their mobile and tablet campaigns. In operation since 2008, the company is based in New York City with offices in London, Chicago and Los Angeles. To learn more, visit http://www.medialets.com.

Add to Digg Bookmark with del.icio.us Add to Newsvine

For all media inquiries:

Jacob Gardner
Logicworks
+1 212 625 5402
Email Contact

155 Avenue of the Americas, 5th Floor
New York, NY 10013 USA
Tel: +1 212 625-5300
Fax: +1 212 625 5300
www.logicworks.net

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
In his session at @ThingsExpo, Dr. Robert Cohen, an economist and senior fellow at the Economic Strategy Institute, presented the findings of a series of six detailed case studies of how large corporations are implementing IoT. The session explored how IoT has improved their economic performance, had major impacts on business models and resulted in impressive ROIs. The companies covered span manufacturing and services firms. He also explored servicification, how manufacturing firms shift from se...
The question before companies today is not whether to become intelligent, it’s a question of how and how fast. The key is to adopt and deploy an intelligent application strategy while simultaneously preparing to scale that intelligence. In her session at 21st Cloud Expo, Sangeeta Chakraborty, Chief Customer Officer at Ayasdi, will provide a tactical framework to become a truly intelligent enterprise, including how to identify the right applications for AI, how to build a Center of Excellence to ...
SYS-CON Events announced today that Massive Networks will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Massive Networks mission is simple. To help your business operate seamlessly with fast, reliable, and secure internet and network solutions. Improve your customer's experience with outstanding connections to your cloud.
SYS-CON Events announced today that CAST Software will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CAST was founded more than 25 years ago to make the invisible visible. Built around the idea that even the best analytics on the market still leave blind spots for technical teams looking to deliver better software and prevent outages, CAST provides the software intelligence that matter ...
Everything run by electricity will eventually be connected to the Internet. Get ahead of the Internet of Things revolution and join Akvelon expert and IoT industry leader, Sergey Grebnov, in his session at @ThingsExpo, for an educational dive into the world of managing your home, workplace and all the devices they contain with the power of machine-based AI and intelligent Bot services for a completely streamlined experience.
Because IoT devices are deployed in mission-critical environments more than ever before, it’s increasingly imperative they be truly smart. IoT sensors simply stockpiling data isn’t useful. IoT must be artificially and naturally intelligent in order to provide more value In his session at @ThingsExpo, John Crupi, Vice President and Engineering System Architect at Greenwave Systems, will discuss how IoT artificial intelligence (AI) can be carried out via edge analytics and machine learning techn...
SYS-CON Events announced today that Datera, that offers a radically new data management architecture, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera is transforming the traditional datacenter model through modern cloud simplicity. The technology industry is at another major inflection point. The rise of mobile, the Internet of Things, data storage and Big...
In his session at @ThingsExpo, Arvind Radhakrishnen discussed how IoT offers new business models in banking and financial services organizations with the capability to revolutionize products, payments, channels, business processes and asset management built on strong architectural foundation. The following topics were covered: How IoT stands to impact various business parameters including customer experience, cost and risk management within BFS organizations.
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business - from apparel to energy - is being rewritten by software. From planning to development to management to security, CA creates software that fuels transformation for companies in the applic...
SYS-CON Events announced today that Pulzze Systems will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Pulzze Systems Inc, provides the software product "The Interactor" that uniquely simplifies building IoT, Web and Smart Enterprise Solutions. It is a Silicon Valley startup funded by US government agencies, NSF and DHS to bring innovative solutions to market.
From 2013, NTT Communications has been providing cPaaS service, SkyWay. Its customer’s expectations for leveraging WebRTC technology are not only typical real-time communication use cases such as Web conference, remote education, but also IoT use cases such as remote camera monitoring, smart-glass, and robotic. Because of this, NTT Communications has numerous IoT business use-cases that its customers are developing on top of PaaS. WebRTC will lead IoT businesses to be more innovative and address...
WebRTC is great technology to build your own communication tools. It will be even more exciting experience it with advanced devices, such as a 360 Camera, 360 microphone, and a depth sensor camera. In his session at @ThingsExpo, Masashi Ganeko, a manager at INFOCOM Corporation, will introduce two experimental projects from his team and what they learned from them. "Shotoku Tamago" uses the robot audition software HARK to track speakers in 360 video of a remote party. "Virtual Teleport" uses a...
When shopping for a new data processing platform for IoT solutions, many development teams want to be able to test-drive options before making a choice. Yet when evaluating an IoT solution, it’s simply not feasible to do so at scale with physical devices. Building a sensor simulator is the next best choice; however, generating a realistic simulation at very high TPS with ease of configurability is a formidable challenge. When dealing with multiple application or transport protocols, you would be...
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From planning to development to management to security, CA creates software that fuels transformation for companies in the applic...
SYS-CON Events announced today that Elastifile will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Elastifile Cloud File System (ECFS) is software-defined data infrastructure designed for seamless and efficient management of dynamic workloads across heterogeneous environments. Elastifile provides the architecture needed to optimize your hybrid cloud environment, by facilitating efficient...
SYS-CON Events announced today that Golden Gate University will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Since 1901, non-profit Golden Gate University (GGU) has been helping adults achieve their professional goals by providing high quality, practice-based undergraduate and graduate educational programs in law, taxation, business and related professions. Many of its courses are taug...
Recently, WebRTC has a lot of eyes from market. The use cases of WebRTC are expanding - video chat, online education, online health care etc. Not only for human-to-human communication, but also IoT use cases such as machine to human use cases can be seen recently. One of the typical use-case is remote camera monitoring. With WebRTC, people can have interoperability and flexibility for deploying monitoring service. However, the benefit of WebRTC for IoT is not only its convenience and interopera...
When shopping for a new data processing platform for IoT solutions, many development teams want to be able to test-drive options before making a choice. Yet when evaluating an IoT solution, it’s simply not feasible to do so at scale with physical devices. Building a sensor simulator is the next best choice; however, generating a realistic simulation at very high TPS with ease of configurability is a formidable challenge. When dealing with multiple application or transport protocols, you would be...
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
SYS-CON Events announced today that Secure Channels, a cybersecurity firm, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Secure Channels, Inc. offers several products and solutions to its many clients, helping them protect critical data from being compromised and access to computer networks from the unauthorized. The company develops comprehensive data encryption security strategie...