Welcome!

Apache Authors: Pat Romanski, Liz McMillan, Elizabeth White, Christopher Harrold, Janakiram MSV

News Feed Item

Medialets Chooses Logicworks as Strategic Managed Cloud Hosting Partner

Logicworks Deploys Scalable, Growth-Focused and Fully Customizable Cloud Infrastructure for Essential Mobile and Tablet Advertising Platform, Building on Medialets' Recent Momentum and to Help Drive Future Growth

NEW YORK, NY -- (Marketwire) -- 02/19/13 -- Logicworks, a global leader in cloud computing and managed hosting, today announced that Medialets, the essential platform for mobile and tablet advertising, has selected Logicworks as a strategic managed hosting and cloud computing partner.

Logicworks provides customized, fully tailored cloud computing and managed hosting solutions that allow Medialets to deliver its ads globally. Logicworks' cloud infrastructure also supports Medialets' comprehensive mobile and tablet platform which reduces the complexity of every phase of a mobile campaign for premium brands, agencies, and publishers. By leveraging Logicworks to deliver its managed hybrid cloud infrastructure, Medialets has been able to adeptly serve its rapidly growing client base and avoid significant capital expenditures, all while maintaining the highest level of support for its critical infrastructure.

A fast-growing company, Medialets quickly identified the need to move to a cloud and hosting provider who could work as a full partner to its business strategy and deliver the responsiveness the company needed to drive innovation more quickly than ever before. "Logicworks provided the tools, cloud solution, and most importantly, the business level relationship and understanding that we needed to achieve our goals," says Eric Litman, CEO of Medialets. "Our managed hybrid cloud from Logicworks, allows us to fully focus on enabling efficient and effective mobile and tablet advertising for our premium brand, agency and publisher customers."

Medialets' request was no small feat, with 480 cores in the Hadoop cluster, roughly two dozen database servers, and about a dozen private cloud hosts with numerous virtual machines to support its revenue-generating advertisement platform. Logicworks backed this build with an Extreme Networks solution geared toward minimizing latency while maximizing available throughput. Logicworks also deployed an EMC VNX 5300 with close to 1 petabyte of raw storage, providing a dedicated storage environment for the large numbers of virtual machines and database servers.

"Configuring and maintaining a complex and diverse IT infrastructure would be prohibitively expensive and time consuming for Medialets to do in-house and isn't an option with the majority of cloud and hosting providers," says Kenneth Ziegler, Chief Executive Officer of Logicworks. "With Logicworks' hosted private cloud services, Medialets is able to not only leverage our diverse team of specialized engineers, but also gains access to a custom infrastructure designed specifically with their business in mind. Our collaboration enables Medialets to serve millions of transactions per second without breaking a sweat while meeting their rapid growth needs as a leading mobile and tablet ad server."

Medialets is growing fast and, with Logicworks' supported cloud solutions and low latency network architecture, the company is able to take on the increased demand and traffic requirements, while simultaneously remaining highly competitive in ad serving. Logicworks has also acted as an extension of Medialets' internal IT operations, providing project management throughout the migration process. Logicworks has continued to act as the trusted partner for the Medialets team, helping it realize maximum infrastructure efficiency to support growth in its market space.

About Logicworks
Logicworks provides cloud computing and managed hosting to some of the world's most respected brands including Dow Jones, NBC, Lincoln Center, Orion Health, and 1-800-Flowers.com. Logicworks specializes in Private, Public and Hybrid Cloud Solutions for SaaS, Media, eCommerce, Mobile, Healthcare, and Financial services companies. Logicworks also offers a full suite of Compliance Solutions and Managed Database Services.

Founded in 1993, Logicworks is headquartered in New York City, in the heart of the Soho district. Contact Logicworks at 866-FOR-LOGIC or visit www.logicworks.net. For more insight into Logicworks innovative approach to cloud computing, visit www.gatheringclouds.com.

About Medialets
Medialets is the essential advertising platform for mobile, enabling high-value mobile and tablet display advertising for the world's leading brands, agencies and publishers. With unmatched mobile advertising expertise, proven technology and the industry's most flexible creative platform, Medialets reduces the complexity of every phase of a mobile campaign -- planning and buying, ad creation, ad serving and measurement. Every major agency holding group and more than 500 of the world's biggest publishers, including BBC, BSkyB, CNN, ESPN, The New York Times, The Wall Street Journal, The Weather Channel and Yahoo!, use Medialets to power their mobile and tablet campaigns. In operation since 2008, the company is based in New York City with offices in London, Chicago and Los Angeles. To learn more, visit http://www.medialets.com.

Add to Digg Bookmark with del.icio.us Add to Newsvine

For all media inquiries:

Jacob Gardner
Logicworks
+1 212 625 5402
Email Contact

155 Avenue of the Americas, 5th Floor
New York, NY 10013 USA
Tel: +1 212 625-5300
Fax: +1 212 625 5300
www.logicworks.net

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
DXWorldEXPO LLC announced today that All in Mobile, a mobile app development company from Poland, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. All In Mobile is a mobile app development company from Poland. Since 2014, they maintain passion for developing mobile applications for enterprises and startups worldwide.
DXWorldEXPO LLC announced today that ICC-USA, a computer systems integrator and server manufacturing company focused on developing products and product appliances, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City. ICC is a computer systems integrator and server manufacturing company focused on developing products and product appliances to meet a wide range of ...
We are seeing a major migration of enterprises applications to the cloud. As cloud and business use of real time applications accelerate, legacy networks are no longer able to architecturally support cloud adoption and deliver the performance and security required by highly distributed enterprises. These outdated solutions have become more costly and complicated to implement, install, manage, and maintain.SD-WAN offers unlimited capabilities for accessing the benefits of the cloud and Internet. ...
Headquartered in Plainsboro, NJ, Synametrics Technologies has provided IT professionals and computer systems developers since 1997. Based on the success of their initial product offerings (WinSQL and DeltaCopy), the company continues to create and hone innovative products that help its customers get more from their computer applications, databases and infrastructure. To date, over one million users around the world have chosen Synametrics solutions to help power their accelerated business or per...
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
Founded in 2000, Chetu Inc. is a global provider of customized software development solutions and IT staff augmentation services for software technology providers. By providing clients with unparalleled niche technology expertise and industry experience, Chetu has become the premiere long-term, back-end software development partner for start-ups, SMBs, and Fortune 500 companies. Chetu is headquartered in Plantation, Florida, with thirteen offices throughout the U.S. and abroad.
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science," is responsible for setting the strategy and defining the Big Data service offerings and capabilities for EMC Global Services Big Data Practice. As the CTO for the Big Data Practice, he is responsible for working with organizations to help them identify where and how to start their big data journeys. He's written several white papers, is an avid blogge...
I think DevOps is now a rambunctious teenager - it's starting to get a mind of its own, wanting to get its own things but it still needs some adult supervision," explained Thomas Hooker, VP of marketing at CollabNet, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Major trends and emerging technologies – from virtual reality and IoT, to Big Data and algorithms – are helping organizations innovate in the digital era. However, to create real business value, IT must think beyond the ‘what’ of digital transformation to the ‘how’ to harness emerging trends, innovation and disruption. Architecture is the key that underpins and ties all these efforts together. In the digital age, it’s important to invest in architecture, extend the enterprise footprint to the cl...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessio...
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
No hype cycles or predictions of zillions of things here. IoT is big. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, Associate Partner at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He discussed the evaluation of communication standards and IoT messaging protocols, data analytics considerations, edge-to-cloud tec...
DXWorldEXPO LLC announced today that the upcoming DXWorldEXPO | CloudEXPO New York event will feature 10 companies from Poland to participate at the "Poland Digital Transformation Pavilion" on November 12-13, 2018.
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
CloudEXPO | DXWorldEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
The best way to leverage your CloudEXPO | DXWorldEXPO presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering CloudEXPO | DXWorldEXPO will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at CloudEXPO. Product announcements during our show provide your company with the most reach through our targeted audienc...
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world.