Research and Markets (http://www.researchandmarkets.com/research/kdct4k/global) has announced the addition of the "Global Hadoop-as-a-service Market 2012-2016" report to their offering.

TechNavio's analysts forecast the Global Hadoop-as-a-Service market to grow at a CAGR of 95.16 percent over the period 2012-2016. One of the key factors contributing to this market growth is the demand for cost-effective big data management. The Global Hadoop-as-a-Service market has also been witnessing the growing demand for hadoop-as-a-service (HDaaS) solutions from SMEs. However, the lack of awareness could pose a challenge to the growth of this market.

The key vendors dominating this market space are Amazon Web Services Inc., IBM Corp., EMC Corp., and Microsoft Corp.

The other vendors mentioned in the report are Google Inc., Cloudera Inc., MapR Technologies Inc., Hortonworks Inc., Infochimps Inc., Continnuity Inc., and Mortar Data Inc.

Commenting on the report, an analyst from TechNavio's Enterprise Computing team said: ''It has been observed that, similar to large enterprises, small and medium-sized enterprises (SMEs) are also collecting huge amounts of data in their databases in the form of social media data, customer data, enterprise applications, and financial data. It has also been witnessed that a large number of SMEs are looking for cost-effective solutions for managing their big data. Another major reason for the demand for hadoop-as-a-service (HDaaS) solutions by SMEs is the increasing competition in the business environment. Enterprises are facing the challenge of ever-increasing competition. To counteract this challenge, they need to manage and analyze big data solutions and derive actionable insight to come up with a customer-driven marketing strategy. Since HDaaS solutions are one of the best measures that enable companies to perform analytics activities with low capital investment, SMEs across the globe are increasingly starting to adopt HDaaS solutions.''

According to the report, one of the major drivers is the demand for cost-effective big data management. Cost-effective cloud computing technology and the ability of Hadoop software to effectively manage and analyze large amounts of data enable enterprises to manage their big data of any size in a cost-effective manner.

For more information visit http://www.researchandmarkets.com/research/kdct4k/global