Click here to close now.


Apache Authors: Pat Romanski, Jim Scott, Jnan Dash, Craig Lowell, Liz McMillan

Blog Feed Post

Discount Code for Strata and Hadoop World NYC is 28-30 Oct 2013


Strata and Hadoop World is coming!  It will be held 28-30 Oct in NYC.

If your organization uses information and if you play a role in collecting, moving, storing security and/or analyzing it, come interact with your peers from other information intensive organizations and learn cutting edge concepts for enhancing your ability to sense make over data.

If you can make it, please use my discount code when you register to receive a 20% discount off the registration fee. Every dollar counts at times like these.

To receive your discount register at: Hadoop World and enter the code: CTOVIZ

More on the conference from their website:

Strata + Hadoop World is where big data’s most influential decision makers, architects, developers, and analysts gather to shape the future of their businesses and technologies. Since joining forces last year, Strata + Hadoop World is also one of the largest gatherings of the Apache Hadoop community in the world, with emphasis on hands-on and business sessions on the Hadoop ecosystem. If you want to tap into the opportunities brought by big data, data science, and pervasive computing, you’ll want to be there.

The future belongs to those who understand how to collect and use their data successfully. And that future happens at Strata.

Why You Should Attend

  • Be among the first to understand how to take advantage of this change, and survive the resulting disruption
  • Find new ways to leverage your data assets across industries and disciplines
  • Learn how to take big data from science project to real business application
  • Discover training, hiring, and career opportunities for data professionals
  • Meet-face-to face with other innovators and thought leaders

The Strata Experience

  • Three days of inspiring keynotes and intensely practical, information-rich sessions exploring the latest advances, case studies, and best practices
  • A Sponsor Pavilion with key players and latest technologies
  • A vibrant “hallway track” for attendees, speakers, journalists, and vendors to debate and discuss important issues
  • Plenty of events and networking opportunities to meet other business leaders, data professionals, designers, and developers

Kudos from Previous Strata + Hadoop World Attendees

“In a crowded market place of “Big Data” conferences, Strata has firmly established itself as the place where you go to meet people who think and do data science.”

“One of the most valuable events to advance my career.”

“Everyone in big data is there”

“A must for anyone who wants a peek into the future of Big Data.”

“At first I was dizzied by the scope of the discussion. The technology gets very deep. The analytical techniques go quite far. You can be anyone—from a person like me who is just learning, to someone who has a PhD in machine learning. The difference in expertise is great, and people are coming from all kinds of different spaces with different research agendas. I found that both dizzying and fascinating. Strata helped me to develop a vocabulary for what I was getting into, and helped me to see where the horizons were and how to map out the space in front of me.”

See more Kudos

Who Attends Strata

Strata attendees have job titles including:

  • Analytics Manager, Analytics Director
  • Big Data Lead / Director of Big Data
  • Big Data Architect / Big Data Systems Engineer
  • Bioinformatics Scientist
  • Business Analyst
  • Business Intelligence Analyst / BI Director
  • Business Systems Director
  • CEO / CIO / COO / CTO
  • Chief Architect, Chief Data Architect
  • Chief Data Officer / Chief Data Scientist
  • Cloud Architect / Cloud Engineer
  • Software Engineer / Lead Engineer
  • Software Architect / Sr. Software Architect
  • Solutions Architect
  • Statistician
  • Systems Analyst / Sr. Systems Analyst
  • Systems Engineer / Sr. Systems Engineer
  • Technology Director
  • Venture Capitalist / Investor
  • Visual Designer
  • Web Analyst
  • Web Applications Developer / Web Developer

See more job titles

Strata attendees are from organizations such as:

  • Accenture
  • Adobe Systems
  • AKQA
  • Allstate
  • Amazon Web Services
  • American Express
  • American Public Media
  • Apple
  • ATT Interactive
  • Bank of America
  • Bed Bath and Beyond
  • DuPont Pioneer
  • eBay
  • Edmunds
  • Etrade
  • Etsy
  • Experian
  • Federal Reserve Board
  • Gartner
  • General Electric
  • Google
  • Lawrence Berkeley Labs
  • Opera Solutions
  • Orbitz Worldwide
  • Paypal
  • Raytheon / Jet Propulsion Lab
  • Samsung
  • SEOMoz
  • Shopzilla
  • Smithsonian Institution
  • Skype
  • Stanford University

See more organizations

Program Chairs

Edd DumbillEdd Dumbill
is program chair for Strata and the O’Reilly Open Source Convention. A technologist and writer, he also leads the design and implementation of conference software at O’Reilly. Edd was the editor of for many years, and program chair for the XML Europe and XTech conferences.

Alistair CrollAlistair Croll
is the founder of Bitcurrent, a research firm focused on emerging technologies. He’s founded a variety of startups, and technology accelerators, including Year One Labs, CloudOps, Rednod, Coradiant (acquired by BMC in 2011) and Networkshop. He’s a frequent speaker and writer on subjects such as entrepreneurship, cloud computing, Big Data, Internet performance and web technology, and has helped launch a number of major conferences on these topics.

Alistair has co-authored three books on Internet technology, including Web Operations (2010, O’Reilly),Complete Web Monitoring (2009, O’Reilly), and Managing Bandwidth: Deploying QOS in Enterprise Networks (1999, Prentice-Hall). A product manager by trade, he’s also an advisor to a number of venture firms and the founder of the Bitnorth conference.

Most of what he says winds up on his blog,, or on Twitter (@acroll).

Committee Members

  • Michael Abbott, Kleiner Perkins Caufield & Byers
  • Joseph Adler, LinkedIn
  • Amr Awadallah, Cloudera
  • Dave Beckett, Zite/CNN
  • Matt Biddulph, Product Club
  • Ron Bodkin, Think Big Analytics
  • Carla Borsoi, AOL
  • Edward Capriolo, Media6Degrees
  • Drew Conway, New York University
  • Alistair Croll, Solve for Interesting
  • Paul Dix, Flurry
  • Edd Dumbill, O’Reilly Media
  • Kellan Elliott-McCrea, Etsy
  • DJ Patil, Greylock Partners
  • Nick Grossman, Open Plans
  • Martin Hall,
  • Jeff Hammerbacher, Cloudera
  • Mark Hansen, UCLA
  • Mike Hendrickson, O’Reilly Media
  • J. C. Herz, Batchtags LLC
  • Coco Krumme, MIT Media Lab
  • Noah Iliinsky, Complex Diagrams
  • Adam Laiacano, Tumblr Inc.
  • Maribel Lopez, Lopez Research
  • Ben Lorica, O’Reilly Media
  • Michael Loukides, O’Reilly Media
  • Hilary Mason,
  • Sarah Novotny, Blue Gecko
  • Claudia Perlich, Media6Degrees
  • Jake Porway, DataKind
  • John Rauser, Amazon
  • Toby Segaran, Google
  • Maxwell Shron, OKCupid
  • Peter Skomoroch, LinkedIn
  • Julie Steele, O’Reilly Media
  • Bradford Stephens, Drawn to Scale
  • James Stogdill, O’Reilly Media
  • Kaitlin Thaney, Digital Science
  • Matt Turck, Bloomberg Ventures
  • Joseph Turian, Ph.D., MetaOptimize
  • Andrew Vande Moere, Infosthetics
  • Simon Wardley, LEF (Leading Edge Forum)
  • Chris Wensel, Concurrent
  • John Myles White, Princeton University
  • Chris Wiggins, &
  • Chrys Wu, Hacks/Hackers NYC
  • Charles Zedlewski, Cloudera

Read the original blog entry...

More Stories By Bob Gourley

Bob Gourley, former CTO of the Defense Intelligence Agency (DIA), is Founder and CTO of Crucial Point LLC, a technology research and advisory firm providing fact based technology reviews in support of venture capital, private equity and emerging technology firms. He has extensive industry experience in intelligence and security and was awarded an intelligence community meritorious achievement award by AFCEA in 2008, and has also been recognized as an Infoworld Top 25 CTO and as one of the most fascinating communicators in Government IT by GovFresh.

@ThingsExpo Stories
The cloud. Like a comic book superhero, there seems to be no problem it can’t fix or cost it can’t slash. Yet making the transition is not always easy and production environments are still largely on premise. Taking some practical and sensible steps to reduce risk can also help provide a basis for a successful cloud transition. A plethora of surveys from the likes of IDG and Gartner show that more than 70 percent of enterprises have deployed at least one or more cloud application or workload. Yet a closer inspection at the data reveals less than half of these cloud projects involve production...
Continuous processes around the development and deployment of applications are both impacted by -- and a benefit to -- the Internet of Things trend. To help better understand the relationship between DevOps and a plethora of new end-devices and data please welcome Gary Gruver, consultant, author and a former IT executive who has led many large-scale IT transformation projects, and John Jeremiah, Technology Evangelist at Hewlett Packard Enterprise (HPE), on Twitter at @j_jeremiah. The discussion is moderated by me, Dana Gardner, Principal Analyst at Interarbor Solutions.
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true change and transformation possible.
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem" in this scenario: microservice A (releases daily) depends on a couple of additions to backend B (re...
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound effect on the world, and what should we expect to see over the next couple of years.
Container technology is shaping the future of DevOps and it’s also changing the way organizations think about application development. With the rise of mobile applications in the enterprise, businesses are abandoning year-long development cycles and embracing technologies that enable rapid development and continuous deployment of apps. In his session at DevOps Summit, Kurt Collins, Developer Evangelist at, examined how Docker has evolved into a highly effective tool for application delivery by allowing increasingly popular Mobile Backend-as-a-Service (mBaaS) platforms to quickly crea...
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, wil...
PubNub has announced the release of BLOCKS, a set of customizable microservices that give developers a simple way to add code and deploy features for realtime apps.PubNub BLOCKS executes business logic directly on the data streaming through PubNub’s network without splitting it off to an intermediary server controlled by the customer. This revolutionary approach streamlines app development, reduces endpoint-to-endpoint latency, and allows apps to better leverage the enormous scalability of PubNub’s Data Stream Network.
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Ben Perlmutter, a Sales Engineer with IBM Cloudant, demonstrated techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user experience, both offline and online. The focus of this talk was on IBM Cloudant, Apache CouchDB, and ...
I recently attended and was a speaker at the 4th International Internet of @ThingsExpo at the Santa Clara Convention Center. I also had the opportunity to attend this event last year and I wrote a blog from that show talking about how the “Enterprise Impact of IoT” was a key theme of last year’s show. I was curious to see if the same theme would still resonate 365 days later and what, if any, changes I would see in the content presented.
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical to maintaining positive ROI. Raxak Protect is an automated security compliance SaaS platform and ma...
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data shows "less than 10 percent of IoT developers are making enough to support a reasonably sized team....
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound cha...
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Summit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, demonstrated examples of com...
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningful and actionable insights. In his session at @ThingsExpo, Paul Turner, Chief Marketing Officer at...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.