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Five Misconceptions About Big Data that May Be Haunting Your Organization

Big Data is full of opportunity given the right teams in place and the right tools. There’s no need to be spooked

With a slight chill in the air, we know Halloween is just around the corner. But what could be spookier than ghosts, goblins or a haunted house? For many IT managers it's the fear of Big Data, which can be understandably overwhelming at first. We've compiled five of the spookiest misconceptions about Big Data that may be haunting your organization.

Misconception 1: "We're a small company. We don't need to worry about Big Data yet."
Boo! Don't be spooked by all the news of what big companies are doing in Big Data. Companies of all sizes can and should be capturing data on some level. Whether you're a Fortune 500 enterprise or a smaller firm, you want to understand your customers and what makes them tick.

Misconception 2: "I have a Big Data system in place, so all of my data problems are solved."
For those who make this claim, beware. You don't want to drink the witch's brew and end up in a web of disaster. Traditional Big Data systems cannot do the job alone. They need to be sure the data they are fed is good data, not rotten apples. A more accurate and insightful way to cull Big Data is to tap into the network, where all of the data flows. As more of today's apps move to the cloud, a solution that can capture user experience as they traverse across private, hybrid and public networks becomes essential to getting full visibility into customer experience.

Misconception 3: "We must capture everything in order to analyze our Big Data."
That sounds like a trick, not a treat, and it's simply not the case. It's all about capturing the right data and filtering out what you don't need. As you capture data to feed analytics, you need to watch out for blind spots, or trap doors, that lead to a skewed picture of customer experience and behavior. A solution that allows you to capture all, but feed your analytics solution with the right data to get a true picture of your customers' experience.

Misconception 4: "Big Data systems are expensive to implement and maintain."
Just like Halloween decorating does not have to be expensive, there are solutions today that allow insightful visibility into customer experience without breaking the bank. In fact the most insightful solutions that capture data through the network and allow for filtering out data that is not complete, relevant or real-time make getting a handle on your Big Data cost-effective and invaluable.

Misconception 5: "Big Data systems are too complicated!"
Don't listen to those ghosts inside your head. Today's solutions offer unprecedented abilities to make valuable information accessible, available and useful for those in charge of customer experience. With the highest quality data available to feed analytics, it is much easier to make sense of your data and get value. In addition, you can make changes to filters on the fly, making analytics "self-service" for your analysts and marketing experts. There's no need to change the application code. So come join the party. No costume required. Big Data is full of opportunity given the right teams in place and the right tools. There's no need to be spooked.

More Stories By Ronit Belson

Ronit Belson brings more than 15 years of senior level executive experience. Now serving as Cloudmeter's COO she plays a vital role in the company's operations, product management and business development functions. Ronit tenaciously drives Cloudmeter's customer-focused approach, leveraging the team's highly accomplished technology talent to ensure delivery of the latest in innovation for its loyal fanbase.

Ronit's experience includes over six years at OpTier, the leader in BTM, where she held several executive rules including Senior Vice President of Corporate Development and Vice President of Business Development. Earlier in her career, Ronit founded and was the President of an end-user testing and monitoring company serving at Identify Software (which was subsequently acquired by BMC) in Marketing, Sales, and Business Development.

Ronit holds a BA, Cum Laude, in Economics and East Asia Studies from the Hebrew University in Jerusalem, and an MBA from the University of Rochester's Simon School of Business.

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