Click here to close now.


Apache Authors: Pat Romanski, Jim Scott, Jnan Dash, Craig Lowell, Liz McMillan

Blog Feed Post

5 Networking Thank You’s and Turkeys

Everyone and their mother does a light blog before the holidays. US Thanksgiving lends itself well to Thank You's and Turkeys. Here are my top five of each:

Cisco – A big thank you goes out to Cisco for changing the industry dialogue to something that puts applications first. You can debate hardware vs. software, deep integration vs. loose federations, and single-vendor vs. multi-vendor. But at the end of the day, their ACI launch was about putting applications first, simplifying edge policy, and orchestrating workload resources across disparate parts of the infrastructure. Forgetting the specific merits or flaws of the design, this is an important shift. And when Cisco helps change the focus for the industry (and uses its marketing might to help), that is good for everyone.

Juniper – Another big thank you goes out to a big incumbent. Juniper proves that even the big guys are willing to dive head first into the open source world. Their OpenContrail efforts show that the point of control is important, and that open source can have a meaningful place in the strategy of players both small and large. Juniper has also been pushing the fact that there are multiple ways to manage the network, helping to extend the SDN discussion beyond just OpenFlow. Anything that promotes broad awareness gets a thank you in my book.

OpenDaylight – And speaking of open source, no thank you list would be complete without OpenDaylight. A big thank you to the titans of industry who showed that collaboration between competitors is possible, particularly when the stakes are so high. But we should not overlook the fact that despite being founded by companies, OpenDaylight will succeed on the backs of individuals. Those people who are spending their nights and weekends committing code that they believe will make a difference deserve a huge thank you. At the end of the day, their drive is not derived from corporate affiliation but rather a passion for solving problems. And the entire industry will be better off for it.

VMWare and Nicira – Forget NSX for a moment. What VMWare and Nicira have done for our industry is expand networking beyond the typical players who have dominated for years. The fact that VMWare has dived into the fray has made networking interesting again. And because it is interesting (and potentially lucrative), we are seeing new talent. Younger talent with software not networking backgrounds is coming off the sidelines. These new brains will keep us old codgers on our toes, and the influx of new ideas is exactly what our industry needs. It also creates a stronger duopoly (at least in terms of thought leadership), which is good for customers. 

Cumulus Networks – I love that a small startup has come in and turned things upside down. Cumulus provides hope that a good idea founded on solid architectural principles can succeed. But beyond the obvious, they are also key in promoting a platform that is really ideal for DevOps. Networking is moving, at least in part, to a platform-based approach where the toolkits and frameworks that need to plug into the solution are as important as the underlying device itself. Using Linux and enabling automation are both good moves, and I think it helps show networking diehards that the future might not necessarily be a straightforward extension of the present.

But this networking world is not free from turkeys. Here are my top five:

ONS – As SDN has moved from concept to reality, the Open Networking Summit was in a position to be the only authentic, truly technical forum for the industry. Sadly, this year saw a left turn straight into Marketingville. The show was more about hype than reality, more product than technology. While it is worth pointing out that these events are big moneymakers (products in their own right), it was a bit sad to see Vint Cerf dressed up as Bond and parachuting in. If anything signals a departure from technology, it is a highly-produced video. I would have preferred less glitz and more authenticity. For 2014, the event giveaway should be sandals and tie dye Star Wars t-shirts if only to get closer to engineering again.

Big Switch – This is a tough one for me, but this has been an undoubtedly tough year for Big Switch. Changes in CEO, sales, engineering, and marketing are always tough to do. Doing them all in one year can be downright impossible. I hope they manage the transition well. But the issues extend beyond just personnel. The OpenDaylight exchange was a tough one for everyone, and going it alone will not be easy. OpenFlow seems to have lost some of its luster as broader SDN frameworks take center stage. I suspect the holidays will be a time of regrouping for Big Switch, and hopefully we see them emerge stronger than ever.

OpenFlow – A year ago, the seminal SDN protocol was all anyone was talking about. This year, the news is all about frameworks and solutions. OpenFlow is no longer the media darling, having been supplanted by NSX, ACI, and any number of supporting technologies (PCE, ALTO, BGP-TE, I2RS, and so on). I don't think OpenFlow is in any danger of going away, but the drop from the headlines is certainly notable. It will be interesting to see if this portends troubles in companies that have bet heavily on OpenFlow as their primary SDN strategy.

ITU – This one has flown under the radar for most, but about a year ago there was a very real effort by the ITU to essentially wrest control of telecommunications standards from the IETF. The agreed upon regulations that dictate how the world's telecommunications all interoperate were up for grabs in a big meeting in Dubai. The lead up to this meeting was chaotic as nations jockeyed for position. Flash forward a year and much of the noise has died down. Major members of the UN balked. The sending party pays provisions seem to be lacking the support they once had. What once looked like a potential doomsday scenario now looks like another multi-year campaign. But people should not think that this is over – the fight is just beginning.

Arista and the Spline – Arista appears to have accelerated launch plans to preempt the Insieme launch. In doing so, they announced a bigger box with lower cost per port. The whole world was talking software and applications, which made the hardware announcement feel oddly out of place. And then when Insieme did launch a full two days later, they cut the prices even further. Arista is doing great work for sure. Their software and automation capabilities are fantastic, and they have been a pioneer with merchant silicon. But tactically, this launch felt a bit ham-handed.

[Today's fun fact: Rhode Island is the smallest state with the longest name. The official name, used on all state documents, is "Rhode Island and Providence Plantations." Talk about little guy syndrome!]

The post 5 Networking Thank You’s and Turkeys appeared first on Plexxi.

Read the original blog entry...

More Stories By Michael Bushong

The best marketing efforts leverage deep technology understanding with a highly-approachable means of communicating. Plexxi's Vice President of Marketing Michael Bushong has acquired these skills having spent 12 years at Juniper Networks where he led product management, product strategy and product marketing organizations for Juniper's flagship operating system, Junos. Michael spent the last several years at Juniper leading their SDN efforts across both service provider and enterprise markets. Prior to Juniper, Michael spent time at database supplier Sybase, and ASIC design tool companies Synopsis and Magma Design Automation. Michael's undergraduate work at the University of California Berkeley in advanced fluid mechanics and heat transfer lend new meaning to the marketing phrase "This isn't rocket science."

@ThingsExpo Stories
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data shows "less than 10 percent of IoT developers are making enough to support a reasonably sized team....
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
Most of the IoT Gateway scenarios involve collecting data from machines/processing and pushing data upstream to cloud for further analytics. The gateway hardware varies from Raspberry Pi to Industrial PCs. The document states the process of allowing deploying polyglot data pipelining software with the clear notion of supporting immutability. In his session at @ThingsExpo, Shashank Jain, a development architect for SAP Labs, discussed the objective, which is to automate the IoT deployment process from development to production scenarios using Docker containers.
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Summit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, demonstrated examples of com...
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningful and actionable insights. In his session at @ThingsExpo, Paul Turner, Chief Marketing Officer at...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now all corporate assets – people, objects, and spaces – can share information about themselves and thei...
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessions, I wanted to share some of my observations on emerging trends. As cyber security serves as a fou...
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, exploreed the current state of IoT connectivity and review key trends and technology requirements that will drive the Internet of Things from hype to reality.
The cloud. Like a comic book superhero, there seems to be no problem it can’t fix or cost it can’t slash. Yet making the transition is not always easy and production environments are still largely on premise. Taking some practical and sensible steps to reduce risk can also help provide a basis for a successful cloud transition. A plethora of surveys from the likes of IDG and Gartner show that more than 70 percent of enterprises have deployed at least one or more cloud application or workload. Yet a closer inspection at the data reveals less than half of these cloud projects involve production...
Countless business models have spawned from the IaaS industry – resell Web hosting, blogs, public cloud, and on and on. With the overwhelming amount of tools available to us, it's sometimes easy to overlook that many of them are just new skins of resources we've had for a long time. In his general session at 17th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, an IBM Company, broke down what we have to work with, discussed the benefits and pitfalls and how we can best use them to design hosted applications.
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true change and transformation possible.
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem" in this scenario: microservice A (releases daily) depends on a couple of additions to backend B (re...
Container technology is shaping the future of DevOps and it’s also changing the way organizations think about application development. With the rise of mobile applications in the enterprise, businesses are abandoning year-long development cycles and embracing technologies that enable rapid development and continuous deployment of apps. In his session at DevOps Summit, Kurt Collins, Developer Evangelist at, examined how Docker has evolved into a highly effective tool for application delivery by allowing increasingly popular Mobile Backend-as-a-Service (mBaaS) platforms to quickly crea...
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound effect on the world, and what should we expect to see over the next couple of years.
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, wil...
PubNub has announced the release of BLOCKS, a set of customizable microservices that give developers a simple way to add code and deploy features for realtime apps.PubNub BLOCKS executes business logic directly on the data streaming through PubNub’s network without splitting it off to an intermediary server controlled by the customer. This revolutionary approach streamlines app development, reduces endpoint-to-endpoint latency, and allows apps to better leverage the enormous scalability of PubNub’s Data Stream Network.