Welcome!

Apache Authors: Pat Romanski, Liz McMillan, Elizabeth White, Janakiram MSV, Gil Allouche

Blog Feed Post

Counterpoint: Google Does Not Forgive Fast

The Dreaded Google Slap

On January 6, 2014, our social media and content friends over at Brafton published an article titled, “Google forgives fast: Rap Genius on the path to SEO recovery.” The article touches on how, if you manage to fall into the dreaded slap of Google, by following the correct SEO practices, Google will reinclude your site quickly in SERP’s. Without coming down too harshly on this editorial, we couldn’t disagree more with this content if we tried. We are sorry Brafton, we love you but on this note, you’re wrong.

First, Admit Your Mistakes

Here is your scenario. You run a company which relies heavily on healthy SERP’s. For whatever reason, the person you have running your companies’ marketing/SEO campaign proved to have no idea what the hell he/she was doing. Instead of following the advice of Google, this person hired an outside company to spam your company links all over the Internet within websites and forums your website has no place being on. Your company now has links leading back to it from easy to spot link farms, not theme relevant websites, forums which have nothing to do with your company or products and websites which are marked as dangerous/spam.

Sure enough, you receive the dreaded Google slap (also called being deindexed). Your website plummets from the first page of SERP’s to the 7th or 8th – the wilderness of Google. Due to this, your traffic flat lines and your conversions tank. Bad SEO has screwed you.

So, how do you go about fixing your Google slap and begin the process of being reincluded (also called being reindexed) in Google’s search algorithm?

Our friends over at Brafton recommend writing a well written letter to Google to explain your mistakes, explain you understand you practiced black hat SEO and will never, under any circumstances, practice black hat SEO again.

Small side note: Black hat SEO, for those who do not know, is the practice of purposely conducting SEO tactics which goes directly against the best practices of Google. Buying links on a non-theme relevant site is an example.

You should do this. Make no mistake about it, you should send the Google Web Master Team a letter explaining yourself. The thing is, the Google Web Master Team doesn’t care. Let’s ask a question: If you repeatedly do what your boss tells you not to do and then, when you are caught, you apologize, do you think your boss is going to say, “It’s alright. No worries.” No, your boss is going to either dock or fire you. Think of the Google Web Master Team as your SERP boss. They don’t care why you broke their laws. You broke their laws and now, you are going to be punished. Welcome to the dreaded Google Slap.

Admitting your guilt doesn’t help you. Nor does asking for help.

Second, Do the SEO Work

Bad SEO

When Google slaps your SEO dreams into the wasteland of search results, they might provide you with an example of some of the unnatural links in your companies backlinking profile. Note the stress on might provide. The Google Web Master Team will only provide you with a small example of the links they view as spam and black hat. The rest is up to you. This means, if you have a backlink profile of over 500,000 links, it is up to your team to comb through that profile to weed out all of the bad links which your now, ex head of marketing, decided to spam the Internet with.

But here’s the kicker: while you can use Google Web Master tools to view your backlinking profile, don’t make the mistake of thinking Google is willingly providing you with your full backlinking profile. Yes, Google withholds information.

The reason why finding your bad backlinks isn’t simple is because Google never firmly defines what they hold to be as “bad links”. Rather, they provide you with examples. By doing this, Google leaves you to the guess work. Sure, some of your bad links and sites associated with them will be easy to spot. Others though, they are like finding a needle in a haystack. For this reason, we highly recommend using the link report Google sends you as a foundation – not the complete house. To fully see what went wrong in your backlink profile, it is best to use a 3rd party SEO provider like Moz, RavenTools or WebCEO.

Do your SEO work to get reincluded they said. It would be easy they said. Make no mistake, finding bad links is about defining a bad link. The truth: Google has a different definition of “bad link” than you do.

So, should you do your SEO work? Yes. Should you expect to be reincluded on first, second, third or fourth try? Don’t hold your breath.

Third, watch search rankings rise?

Search Engine Results Page

Being reincluded in Google after reviving a hard slap is an act of constant and mind numbing work. It means combing through your link reports. It means contacting websites with links leading back to your site to get them removed. It means waiting weeks on end to hear back from websites which don’t respond to your link removal request. It means compiling detailed reports on your backlink removal efforts so Google can see the work you have done.

Being reincluded in Google SERP means a constant and never ending fight to understand which links are holding you back from reinclusion and documenting every step of your process.

Beyond this, being reincluded in Google SERP means understanding what pages/keywords of your website were slapped the hardest. It isn’t enough to target your website as a whole. No, for reinclusion you need to understand and fix the webpages/keywords on your site which were slapped the hardest. Point in case, one keyword, “Cloud Servers” could have received a harsher hit than another keyword, “Linux Cloud Hosting”. The point here being, to fully fix your backlinking profile, you need to understand how your internal onsite SEO is impacting your overall SEO profile.

Obviously, have great content

No complaints here. It is the new rule of SEO. Content is king. While you fight to for Google reinclusion, continue to produce interesting, theme relevant and shareable content. This content will be your savior because once you bounce back from being slapped, that content, if well written, will rank well and serve as a traffic driver to your website. And please, we can’t believe we even have to say this post Hummingbird, write content for humans first, than search engines. This is to say, produce well written content which answers search queries and is actually, you know, readable. Writing for search engines first (producing spammy and keyword stuffed content hasn’t worked in a long time. Please stop it.


So, does Google forgive fast? Even if you do your work, even if you show all your work and even if you produce the best content around, you’re looking at a period of 6 months – 1 year for reinclusion. So please note: if you are a business who receives 100% of their cash flow from online sales, be a good SEO practitioner. Don’t screw with Google or they will kill your business.

Read the original blog entry...

More Stories By Solar VPS

Solar VPS lives the Parallels "Optimized Computing" vision. It has created a virtual infrastructure from client offerings, data facilities and management offices. Solar VPS works very closely with Parallels to provide the highest possible service and support to customers.

@ThingsExpo Stories
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
SYS-CON Events announced today that ReadyTalk, a leading provider of online conferencing and webinar services, has been named Vendor Presentation Sponsor at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. ReadyTalk delivers audio and web conferencing services that inspire collaboration and enable the Future of Work for today’s increasingly digital and mobile workforce. By combining intuitive, innovative tec...
Major trends and emerging technologies – from virtual reality and IoT, to Big Data and algorithms – are helping organizations innovate in the digital era. However, to create real business value, IT must think beyond the ‘what’ of digital transformation to the ‘how’ to harness emerging trends, innovation and disruption. Architecture is the key that underpins and ties all these efforts together. In the digital age, it’s important to invest in architecture, extend the enterprise footprint to the cl...
Vidyo, Inc., has joined the Alliance for Open Media. The Alliance for Open Media is a non-profit organization working to define and develop media technologies that address the need for an open standard for video compression and delivery over the web. As a member of the Alliance, Vidyo will collaborate with industry leaders in pursuit of an open and royalty-free AOMedia Video codec, AV1. Vidyo’s contributions to the organization will bring to bear its long history of expertise in codec technolo...
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
If you’re responsible for an application that depends on the data or functionality of various IoT endpoints – either sensors or devices – your brand reputation depends on the security, reliability, and compliance of its many integrated parts. If your application fails to deliver the expected business results, your customers and partners won't care if that failure stems from the code you developed or from a component that you integrated. What can you do to ensure that the endpoints work as expect...
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace.
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
The vision of a connected smart home is becoming reality with the application of integrated wireless technologies in devices and appliances. The use of standardized and TCP/IP networked wireless technologies in line-powered and battery operated sensors and controls has led to the adoption of radios in the 2.4GHz band, including Wi-Fi, BT/BLE and 802.15.4 applied ZigBee and Thread. This is driving the need for robust wireless coexistence for multiple radios to ensure throughput performance and th...
Enterprise IT has been in the era of Hybrid Cloud for some time now. But it seems most conversations about Hybrid are focused on integrating AWS, Microsoft Azure, or Google ECM into existing on-premises systems. Where is all the Private Cloud? What do technology providers need to do to make their offerings more compelling? How should enterprise IT executives and buyers define their focus, needs, and roadmap, and communicate that clearly to the providers?
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management solutions, helping companies worldwide activate their data to drive more value and business insight and to transform moder...
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, will discuss the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports. The session will include a working demo and a technical d...
There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. Big Data at Cloud Expo - to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA - has announced its Call for Papers is open. Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is...
Digital innovation is the next big wave of business transformation based on digital technologies of which IoT and Big Data are key components, For example: Business boundary innovation is a challenge to excavate third-party business value using IoT and BigData, like Nest Business structure innovation may propose re-building business structure from scratch, as Uber does in the taxicab industry The social model innovation is also a big challenge to the new social architecture with the design fr...
The many IoT deployments around the world are busy integrating smart devices and sensors into their enterprise IT infrastructures. Yet all of this technology – and there are an amazing number of choices – is of no use without the software to gather, communicate, and analyze the new data flows. Without software, there is no IT. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the protocols that communicate data and the emerging data analy...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
SYS-CON Events announced today that China Unicom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. China United Network Communications Group Co. Ltd ("China Unicom") was officially established in 2009 on the basis of the merger of former China Netcom and former China Unicom. China Unicom mainly operates a full range of telecommunications services including mobile broadband (GSM, WCDMA, LTE F...
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...