Welcome!

Apache Authors: Liz McMillan, Pat Romanski, Elizabeth White, Christopher Harrold, Janakiram MSV

Blog Feed Post

From white box to bare metal: Dell to run Cumulus SW on Force10 switches

Big news in networking today as Dell announced plans to ship its Force10 switches with Cumulus software. The news is covered in several places, including the following:

These articles do a good job of explaining what Dell and Cumulus are up to. I won’t rehash the product or technical details here. But what are the implications of this announcement?

When Cumulus first came onto the networking scene, the talk was all about decoupling networking hardware and software and how that would help lead the white box switching movement forward. The hope was that by separating the brains from the brawn – the network OS from the underlying switching hardware – the switches themselves would become dumb transport devices, allowing them to be replaced by commodity switches.

At the same time, they advanced a familiar thread in networking by saying that the decoupling of hardware and software would help fight vendor lock-in. At the time, this argument specious. Supporting a network OS across a set of functionally identical white box switches doesn’t provide any choice. Customers would basically have their choice of the same device manufactured by several different vendors. Choice of manufacturer is not really what people were looking for, so the optionality argument put forth was somewhat disingenuous at the time.

Today’s announcement changes both of these points in a significant way.

By shipping their Linux-based networking operating system on a mainstream vendor switch, Cumulus is proving that they are capable of doing more than just running on top of a reference switching design. This means that customers have the option of selecting into a Cumulus environment and effectively swapping out the underlying devices depending on the specific need. That is not to suggest that there are not barriers to change once you get settled on a single platform, but those barriers are more palatable when the software that runs on top remains constant. Indeed, much of the lock-in for any networking solution is in the software. If the software is constant, the hardware is more open to change.

But the subtle point here is that the driving decision for customers might not always be the lowest possible price for a hardware platform. If the future of networking is going to be the lowest possible CapEx, then the only platforms Cumulus ought spend any time supporting are the lowest-cost platforms. But that’s not what’s happening.

To date, Cumulus has been somewhat complicit in propagating the message that it is all about CapEx. They have driven, or at least allowed, the conversation towards CapEx. Strategically, this was a pretty crafty move. The story, even if not entirely true, is pretty easy to understand, and if there is one thing that we have learned with this whole wave of SDN and related technologies, it’s that people are moved by simple stories. There is no simpler story than saying that the future of networking will necessarily follow the server evolution, resulting in cheap white box switches.

Somewhere along the way, the story started to change. White box became bare metal, and, if you watch closely, CapEx is becoming OpEx.

This was a necessary shift. The reality is that competing on a pure CapEx difference was never going to be a successful long-term play. While CapEx will work for a time, the simple fact that most of the switching world is converging on a narrow set of switching silicon means that the difference in price between the low and high ends of the market is going to become smaller over time. On top of that, the high end of that space is dominated by incumbents who have enough volume to negotiate better per-unit pricing, which allows them to get even more competitive on price.

So what is likely next for Cumulus?

This should be a relatively noticeable inflection point in their go-to-market strategy. I would guess that 2014 becomes a lot more about OpEx than CapEx. They should start to lean more heavily on their Linux foundation (though, to be fair, almost everyone has a Linux base at this point). They will likely shift their public dialogue more towards automation and DevOps. In private meetings, they will likely talk about support pricing as well (particularly in comparison to Cisco support costs, a long-time customer pet peeve). I say that the supporting pricing will be private because any real public discussion about pricing allows Cisco to just change their support costs on a per-deal basis and effectively squash that differentiator.

The interesting impacts, though, are not really related to product. Now that Cumulus has lined up Dell, how long before some of the other vendors come along? It is not a huge stretch to see someone like Extreme come along for the ride. They already announced support for Big Switch’s SwitchLight software, so opening up to another player would be a natural move (though it would depend on the terms of that relationship, obviously). After that, HP becomes interesting. How far up-market can this go? When all is said and done, can Cumulus hop on board enough single-digit players to move their addressable share to north of 10%? It is worth noting that Cumulus will not be sold on 100% of their partner solutions, so it really is addressable share more than actual share.

And if they do make progress over time, what happens to the industry if VMWare takes them out? It could be that Cumulus is an interesting way to add a software-only product to the networking portfolio, a nice complement to NSX. This would basically galvanize a number of players against Cisco, allowing a common go-to-market framework. Sure, the individual players lose a bit of their ability to differentiate in software, but market share hasn’t been moving for many of these companies anyway. Their best bet could be to become a nuisance to Cisco in switching, which could tie Cisco up in a way that makes them less capable of responding on other fronts.

The companies that become extremely interesting in this scenario are those companies who have made gains in switching. Brocade has been making progress, so it would be more difficult for them to make the leap to a Cumulus network OS like the others. Brocade has already started talking OpEx and automation, so they could have the go-to-market capabilities to go it alone, drafting on the shift in industry dialogue.

It’s difficult to predict what will happen with any precision, but this partnership certainly has war rooms across the industry spun up today. Ultimately, these types of moves are good for customers, even if they make life a little chaotic on the vendor side for awhile.

[Today's fun fact: A Boeing 747′s wingspan is longer than the Wright brother’s first flight.]

The post From white box to bare metal: Dell to run Cumulus SW on Force10 switches appeared first on Plexxi.

Read the original blog entry...

More Stories By Michael Bushong

The best marketing efforts leverage deep technology understanding with a highly-approachable means of communicating. Plexxi's Vice President of Marketing Michael Bushong has acquired these skills having spent 12 years at Juniper Networks where he led product management, product strategy and product marketing organizations for Juniper's flagship operating system, Junos. Michael spent the last several years at Juniper leading their SDN efforts across both service provider and enterprise markets. Prior to Juniper, Michael spent time at database supplier Sybase, and ASIC design tool companies Synopsis and Magma Design Automation. Michael's undergraduate work at the University of California Berkeley in advanced fluid mechanics and heat transfer lend new meaning to the marketing phrase "This isn't rocket science."

@ThingsExpo Stories
SYS-CON Events announced today that IoT Now has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. IoT Now explores the evolving opportunities and challenges facing CSPs, and it passes on some lessons learned from those who have taken the first steps in next-gen IoT services.
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex softw...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
What sort of WebRTC based applications can we expect to see over the next year and beyond? One way to predict development trends is to see what sorts of applications startups are building. In his session at @ThingsExpo, Arin Sime, founder of WebRTC.ventures, will discuss the current and likely future trends in WebRTC application development based on real requests for custom applications from real customers, as well as other public sources of information,
As businesses adopt functionalities in cloud computing, it’s imperative that IT operations consistently ensure cloud systems work correctly – all of the time, and to their best capabilities. In his session at @BigDataExpo, Bernd Harzog, CEO and founder of OpsDataStore, will present an industry answer to the common question, “Are you running IT operations as efficiently and as cost effectively as you need to?” He will expound on the industry issues he frequently came up against as an analyst, and...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
Apache Hadoop is emerging as a distributed platform for handling large and fast incoming streams of data. Predictive maintenance, supply chain optimization, and Internet-of-Things analysis are examples where Hadoop provides the scalable storage, processing, and analytics platform to gain meaningful insights from granular data that is typically only valuable from a large-scale, aggregate view. One architecture useful for capturing and analyzing streaming data is the Lambda Architecture, represent...
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
Things are changing so quickly in IoT that it would take a wizard to predict which ecosystem will gain the most traction. In order for IoT to reach its potential, smart devices must be able to work together. Today, there are a slew of interoperability standards being promoted by big names to make this happen: HomeKit, Brillo and Alljoyn. In his session at @ThingsExpo, Adam Justice, vice president and general manager of Grid Connect, will review what happens when smart devices don’t work togethe...
SYS-CON Events announced today that Ocean9will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Ocean9 provides cloud services for Backup, Disaster Recovery (DRaaS) and instant Innovation, and redefines enterprise infrastructure with its cloud native subscription offerings for mission critical SAP workloads.
SYS-CON Events announced today that Technologic Systems Inc., an embedded systems solutions company, will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Technologic Systems is an embedded systems company with headquarters in Fountain Hills, Arizona. They have been in business for 32 years, helping more than 8,000 OEM customers and building over a hundred COTS products that have never been discontinued. Technologic Systems’ pr...
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
The taxi industry never saw Uber coming. Startups are a threat to incumbents like never before, and a major enabler for startups is that they are instantly “cloud ready.” If innovation moves at the pace of IT, then your company is in trouble. Why? Because your data center will not keep up with frenetic pace AWS, Microsoft and Google are rolling out new capabilities In his session at 20th Cloud Expo, Don Browning, VP of Cloud Architecture at Turner, will posit that disruption is inevitable for c...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buyers...
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.