|By Marketwired .||
|March 20, 2014 06:00 AM EDT||
SAN FRANCISCO, CA -- (Marketwired) -- 03/20/14 -- MemSQL, the leader in distributed in-memory database technology, today announced that global digital-media holding company CPXi recently deployed MemSQL v3.0 in order to utilize all of the company's data -- 250 billion rows of real-time and historical data -- for its real-time bidding operations. CPXi provides multi-screen messaging that leverages display, social, mobile and video advertising at scale and serves billions of managed impressions daily. Extract, transform and load (ETL) is expensive and required CPXi to have extra machines and storage to run this time-intensive process. By switching from Hadoop to MemSQL, CPXi eliminated ETL processes and also cut 50 percent of its Amazon Elastic Compute Cloud (EC2) instances and 50TB of storage, which led to hundreds of thousands of dollars in annual savings.
"As we tested multiple vendors, we came to see that we don't just have Big Data, we have Huge Data, which brings new problems and complications," said Mike Zacharski, chief operating officer at CPXi. "With its real-time queries, cost-effective data accessibility and reliability, MemSQL provided the right solution to meet our unique business requirements -- including our large data sets -- so that we can operate more effectively and efficiently and push innovation forward within the highly competitive ad tech space."
Digital media clients are increasingly demanding real-time bidding (also known as programmatic ad buying), a dynamic auction process that ingests and analyzes billions of data points in real time to produce fast and accurate bids and more targeted ads. But many media companies are struggling to implement real-time bidding because of the sheer volume of data and velocity of processing that it requires.
Before MemSQL, CPXi was one of those companies: loading data from its tiered architecture into its analysis tools was an expensive, cumbersome process that could take 12 to 24 hours, which meant that data aged and became less relevant before it could be analyzed. MemSQL eliminated that problem: CPXi now does a front-line ingest into row store and then a real-time transfer of the data to the column store for analysis. This new consolidated, tiered storage architecture with a unified SQL interface eliminates CPXi's ETL process and simplifies the complexity of its database infrastructure. The architecture also helps CPXi to scale up staffing by exposing a familiar ANSI SQL interface so that new employees can come up to speed swiftly.
"Performance and reliability are crucial in the ad tech space, and CPXi needed the ability to scale out and analyze data quickly in order to provide the most accurate results for their customers," said Eric Frenkiel, co-founder and CEO of MemSQL. "We find our customers have Big Data challenges that require solutions that provide immediate business value. CPXi is a testament to the power of our database, and we're proud to be its valued partner in helping it to better serve customers."
MemSQL is the database for fast data processing. With a single platform, companies can converge live data with their data warehouse to accelerate applications and power real-time operational analytics. MemSQL's Big Data platform brings speed, scale, and simplicity to enterprise customers worldwide. Based in San Francisco, MemSQL is a Y Combinator company funded by prominent venture capitalists and angel investors, including Accel Partners, Khosla Ventures, Data Collective, First Round Capital and IA Ventures. For more information, please visit www.memsql.com.
The BPM world is going through some evolution or changes where traditional business process management solutions really have nowhere to go in terms of development of the road map. In this demo at 15th Cloud Expo, Kyle Hansen, Director of Professional Services at AgilePoint, shows AgilePoint’s unique approach to dealing with this market circumstance by developing a rapid application composition or development framework.
Dec. 19, 2014 02:45 PM EST Reads: 972
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Dec. 19, 2014 02:00 PM EST Reads: 1,770
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Dec. 19, 2014 11:30 AM EST Reads: 2,892
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Dec. 19, 2014 11:00 AM EST Reads: 2,348
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, phone and digital TV services to consumers primarily in rural areas.
Dec. 19, 2014 07:00 AM EST Reads: 2,717
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Dec. 19, 2014 06:30 AM EST Reads: 2,720
ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ -- IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's platform-as-a-service. The new platform enables developers to build ap...
Dec. 19, 2014 05:00 AM EST Reads: 3,007
SYS-CON Events announced today that IDenticard will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IDenticard™ is the security division of Brady Corp (NYSE: BRC), a $1.5 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada. Our partner network encompasses some 300 of the world's leading systems integrators and security s...
Dec. 19, 2014 04:00 AM EST Reads: 2,421
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential.
Dec. 18, 2014 09:45 PM EST Reads: 1,578
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 18, 2014 09:00 AM EST Reads: 2,128
Nigeria has the largest economy in Africa, at more than US$500 billion, and ranks 23rd in the world. A recent re-evaluation of Nigeria's true economic size doubled the previous estimate, and brought it well ahead of South Africa, which is a member (unlike Nigeria) of the G20 club for political as well as economic reasons. Nigeria's economy can be said to be quite diverse from one point of view, but heavily dependent on oil and gas at the same time. Oil and natural gas account for about 15% of Nigera's overall economy, but traditionally represent more than 90% of the country's exports and as...
Dec. 18, 2014 06:00 AM EST Reads: 1,205
The Internet of Things is a misnomer. That implies that everything is on the Internet, and that simply should not be - especially for things that are blurring the line between medical devices that stimulate like a pacemaker and quantified self-sensors like a pedometer or pulse tracker. The mesh of things that we manage must be segmented into zones of trust for sensing data, transmitting data, receiving command and control administrative changes, and peer-to-peer mesh messaging. In his session at @ThingsExpo, Ryan Bagnulo, Solution Architect / Software Engineer at SOA Software, focused on desi...
Dec. 17, 2014 11:15 PM EST Reads: 2,128
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Dec. 17, 2014 11:00 PM EST Reads: 2,152
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Dec. 17, 2014 08:00 PM EST Reads: 2,131
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Dec. 17, 2014 06:30 PM EST Reads: 2,031
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Dec. 17, 2014 11:45 AM EST Reads: 2,232
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Dec. 16, 2014 11:45 PM EST Reads: 2,107
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Dec. 15, 2014 11:45 PM EST Reads: 2,526
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Dec. 15, 2014 10:30 AM EST Reads: 8,136
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Dec. 15, 2014 10:00 AM EST Reads: 3,279