Welcome!

Apache Authors: Pat Romanski, Liz McMillan, Elizabeth White, Christopher Harrold, Janakiram MSV

Blog Feed Post

ElasticHosts Reduce Cost of Hosting By 50% With The Launch Of Next Generation Cloud Servers

Auto-scaling "Elastic Containers" elastically expand and contract as needed, enabling typical cloud users to cut their bill in half by only paying for the capacity they actually use

London, 9th April 2014: Cloud server provider, ElasticHosts, today announced the launch of its new Elastic Containers; the first cloud servers to be billed based purely on consumption, rather than capacity, delivering substantial cost savings. ElasticHosts' breakthrough auto-scaling container technology elastically expands and contracts to meet customer demands, entirely eliminating the need for manual provisioning. Elastic Containers are available to all Linux users from ElasticHosts' global datacentres, backed by Solid State Drive (SSD) storage for added performance. Elastic Containers require no additional software or server configuration; customers simply sign up for the service and capacity is continuously available.

This revolutionary technology promises to disrupt the cloud market by offering:

  • The industry's first and only usage-based billing system: Traditional capacity-based IaaS billing is focused on provisioning capacity in blocks; yet concerns over performance and availability force companies to pay for a buffer of excess space that they are not actually using. By billing for actual usage, rather than available capacity, customers can run their servers with space continuously available for immediate scaling at no additional cost; they only pay for what they actually use, right down to the MB.

  • Auto-scaling for continuous high performance availability: The cost of a website or application failure can run into the millions of pounds; therefore servers need to be running with sufficient capacity at all times. By using Elastic Containers, companies can now handle all their usage peaks and troughs effortlessly, automatically scaling each container up to 64GB RAM. This provides peace of mind that capacity will be instantly available when needed, ensuring continuity of service without downtime.

  • Self-managing infrastructure: Currently, aside from deploying complex software to automate the process, companies are forced to provision and adjust capacity manually, which can be costly, time consuming and inaccurate. ElasticHosts' auto-scaling, elastic infrastructure expands and contracts automatically, completely removing the need for manual management or provisioning; companies can simply turn on the service and forget about it.

Richard Davies, CEO and Co-Founder of ElasticHosts, comments: "We've analysed hundreds of servers from some of our largest customers and noticed two major differences: firstly, a server running a typical workload will see 50% cost saving versus other major IaaS clouds, since typically less than 50% of total capacity is used through a full weekly cycle. Secondly, a server which frequently runs below its peak capacity, either due to idle periods or because it only occasionally needs to handle a large load, can save 75% or more. To help customers take full advantage of these savings, we are billing in 15 minute intervals based on usage, as opposed to the common industry practice of hourly billing based on available capacity."

Elastic Containers represent the next generation of cloud server technology. Recent advances in the Linux kernel have enabled ElasticHosts to bring its new elastic auto-scaling, next-generation Elastic Containers to the masses. Aside from disrupting the cloud market, Elastic Containers will also impact the load balancer and disaster recovery markets:

  • Eliminate load balancers: To scale, but avoid paying for unused capacity, companies currently deploy load balanced clusters and add and remove cloud servers from these according to demand. With ElasticHosts' next-generation Elastic Containers this crude and imprecise block-based approach can be avoided, as all peaks and troughs in demand are handled within the container. By billing on usage, rather than capacity, immediate and automatic scaling up and down is always possible at no extra cost and with no additional software or hardware - such as load balancers.

  • Reduce disaster recovery costs: Current disaster recovery solutions are very expensive, with companies replicating 50-100% of their servers as 'hot spares' and constantly provisioning them at full capacity. This means they are effectively paying for capacity twice. Elastic Containers can strip out 80% or more of these costs, as a fully-configured version of the primary server - commonly known as a 'hot spare' - can be running continuously. This version is ready for action if needed, but runs at a minimal cost, since actual usage is very low on the idle 'hot spare'.

Davies concludes: "We have been building towards this elastic vision for six years and now the technology has caught up to enable it. We were one of the first European cloud infrastructure companies in 2008, first to use the Linux KVM hypervisor, first to offer free choice of server sizing and first to offer SSD at all instance sizes. Now our breakthrough next-generation Elastic Containers are the first and only cloud servers that can provide truly elastic, intelligent auto-scaling. Companies no longer have to sacrifice performance to reduce costs; they can have their cake and eat it too; the future of cloud is here!"

About ElasticHosts
ElasticHosts is a global Cloud Server provider that offers easy-to-use Cloud Servers with instant, flexible computing capacity. As well as Elastic Containers, ElasticHosts also offers traditional Virtual Machines, Managed Cloud Servers and Reseller Programs. The company has thousands of customers in over 60 countries worldwide, and has 9 data centres located in UK, Europe, US, Canada, Asia and Australia. Its headquarters are in London, UK. ElasticHosts is committed to developing simple, flexible and cost-effective cloud services for businesses worldwide.

About Linux Containers
Recent advances in the mainline Linux kernel now support containers, an operating system-level virtualisation method. Containers offer higher flexibility and lower performance overhead than traditional hypervisor-based virtualisation.

For further information, please contact:
Spark Communications
[email protected]
+44 (0)20 7436 0420

ElasticHosts
[email protected]
www.elastichosts.com
+44 (0)20 7183 8250
+1 415 358 5210

Source: RealWire

Read the original blog entry...

More Stories By RealWire News Distribution

RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

IoT & Smart Cities Stories
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-c...
Machine learning has taken residence at our cities' cores and now we can finally have "smart cities." Cities are a collection of buildings made to provide the structure and safety necessary for people to function, create and survive. Buildings are a pool of ever-changing performance data from large automated systems such as heating and cooling to the people that live and work within them. Through machine learning, buildings can optimize performance, reduce costs, and improve occupant comfort by ...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the limits, as demands around hybrid options continue to grow.
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups.
As IoT continues to increase momentum, so does the associated risk. Secure Device Lifecycle Management (DLM) is ranked as one of the most important technology areas of IoT. Driving this trend is the realization that secure support for IoT devices provides companies the ability to deliver high-quality, reliable, secure offerings faster, create new revenue streams, and reduce support costs, all while building a competitive advantage in their markets. In this session, we will use customer use cases...