Welcome!

Apache Authors: Sematext Blog, Pat Romanski, Yeshim Deniz, Elizabeth White, Carmen Gonzalez

Blog Feed Post

ElasticHosts Reduce Cost of Hosting By 50% With The Launch Of Next Generation Cloud Servers

Auto-scaling "Elastic Containers" elastically expand and contract as needed, enabling typical cloud users to cut their bill in half by only paying for the capacity they actually use

London, 9th April 2014: Cloud server provider, ElasticHosts, today announced the launch of its new Elastic Containers; the first cloud servers to be billed based purely on consumption, rather than capacity, delivering substantial cost savings. ElasticHosts' breakthrough auto-scaling container technology elastically expands and contracts to meet customer demands, entirely eliminating the need for manual provisioning. Elastic Containers are available to all Linux users from ElasticHosts' global datacentres, backed by Solid State Drive (SSD) storage for added performance. Elastic Containers require no additional software or server configuration; customers simply sign up for the service and capacity is continuously available.

This revolutionary technology promises to disrupt the cloud market by offering:

  • The industry's first and only usage-based billing system: Traditional capacity-based IaaS billing is focused on provisioning capacity in blocks; yet concerns over performance and availability force companies to pay for a buffer of excess space that they are not actually using. By billing for actual usage, rather than available capacity, customers can run their servers with space continuously available for immediate scaling at no additional cost; they only pay for what they actually use, right down to the MB.

  • Auto-scaling for continuous high performance availability: The cost of a website or application failure can run into the millions of pounds; therefore servers need to be running with sufficient capacity at all times. By using Elastic Containers, companies can now handle all their usage peaks and troughs effortlessly, automatically scaling each container up to 64GB RAM. This provides peace of mind that capacity will be instantly available when needed, ensuring continuity of service without downtime.

  • Self-managing infrastructure: Currently, aside from deploying complex software to automate the process, companies are forced to provision and adjust capacity manually, which can be costly, time consuming and inaccurate. ElasticHosts' auto-scaling, elastic infrastructure expands and contracts automatically, completely removing the need for manual management or provisioning; companies can simply turn on the service and forget about it.

Richard Davies, CEO and Co-Founder of ElasticHosts, comments: "We've analysed hundreds of servers from some of our largest customers and noticed two major differences: firstly, a server running a typical workload will see 50% cost saving versus other major IaaS clouds, since typically less than 50% of total capacity is used through a full weekly cycle. Secondly, a server which frequently runs below its peak capacity, either due to idle periods or because it only occasionally needs to handle a large load, can save 75% or more. To help customers take full advantage of these savings, we are billing in 15 minute intervals based on usage, as opposed to the common industry practice of hourly billing based on available capacity."

Elastic Containers represent the next generation of cloud server technology. Recent advances in the Linux kernel have enabled ElasticHosts to bring its new elastic auto-scaling, next-generation Elastic Containers to the masses. Aside from disrupting the cloud market, Elastic Containers will also impact the load balancer and disaster recovery markets:

  • Eliminate load balancers: To scale, but avoid paying for unused capacity, companies currently deploy load balanced clusters and add and remove cloud servers from these according to demand. With ElasticHosts' next-generation Elastic Containers this crude and imprecise block-based approach can be avoided, as all peaks and troughs in demand are handled within the container. By billing on usage, rather than capacity, immediate and automatic scaling up and down is always possible at no extra cost and with no additional software or hardware - such as load balancers.

  • Reduce disaster recovery costs: Current disaster recovery solutions are very expensive, with companies replicating 50-100% of their servers as 'hot spares' and constantly provisioning them at full capacity. This means they are effectively paying for capacity twice. Elastic Containers can strip out 80% or more of these costs, as a fully-configured version of the primary server - commonly known as a 'hot spare' - can be running continuously. This version is ready for action if needed, but runs at a minimal cost, since actual usage is very low on the idle 'hot spare'.

Davies concludes: "We have been building towards this elastic vision for six years and now the technology has caught up to enable it. We were one of the first European cloud infrastructure companies in 2008, first to use the Linux KVM hypervisor, first to offer free choice of server sizing and first to offer SSD at all instance sizes. Now our breakthrough next-generation Elastic Containers are the first and only cloud servers that can provide truly elastic, intelligent auto-scaling. Companies no longer have to sacrifice performance to reduce costs; they can have their cake and eat it too; the future of cloud is here!"

About ElasticHosts
ElasticHosts is a global Cloud Server provider that offers easy-to-use Cloud Servers with instant, flexible computing capacity. As well as Elastic Containers, ElasticHosts also offers traditional Virtual Machines, Managed Cloud Servers and Reseller Programs. The company has thousands of customers in over 60 countries worldwide, and has 9 data centres located in UK, Europe, US, Canada, Asia and Australia. Its headquarters are in London, UK. ElasticHosts is committed to developing simple, flexible and cost-effective cloud services for businesses worldwide.

About Linux Containers
Recent advances in the mainline Linux kernel now support containers, an operating system-level virtualisation method. Containers offer higher flexibility and lower performance overhead than traditional hypervisor-based virtualisation.

For further information, please contact:
Spark Communications
[email protected]
+44 (0)20 7436 0420

ElasticHosts
[email protected]
www.elastichosts.com
+44 (0)20 7183 8250
+1 415 358 5210

Source: RealWire

Read the original blog entry...

More Stories By RealWire News Distribution

RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

@ThingsExpo Stories
There is no doubt that Big Data is here and getting bigger every day. Building a Big Data infrastructure today is no easy task. There are an enormous number of choices for database engines and technologies. To make things even more challenging, requirements are getting more sophisticated, and the standard paradigm of supporting historical analytics queries is often just one facet of what is needed. As Big Data growth continues, organizations are demanding real-time access to data, allowing immediate and actionable interpretation of events as they happen. Another aspect concerns how to deliver ...
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys.
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect at GE, and Ibrahim Gokcen, who leads GE's advanced IoT analytics, focused on the Internet of Things / Industrial Internet and how to make it operational for business end-users. Learn about the challenges posed by machine and sensor data and how to marry it with enterprise data. They also discussed the tips and tricks to provide the Industrial Internet as an end-user consumable service using Big Data Analytics and Industrial Cloud.
Things are being built upon cloud foundations to transform organizations. This CEO Power Panel at 15th Cloud Expo, moderated by Roger Strukhoff, Cloud Expo and @ThingsExpo conference chair, addressed the big issues involving these technologies and, more important, the results they will achieve. Rodney Rogers, chairman and CEO of Virtustream; Brendan O'Brien, co-founder of Aria Systems, Bart Copeland, president and CEO of ActiveState Software; Jim Cowie, chief scientist at Dyn; Dave Wagstaff, VP and chief architect at BSQUARE Corporation; Seth Proctor, CTO of NuoDB, Inc.; and Andris Gailitis, C...
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happens, where data lives and where the interface lies. For instance, it's a mix of architectural styles ...
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, data security and privacy.
Technology is enabling a new approach to collecting and using data. This approach, commonly referred to as the "Internet of Things" (IoT), enables businesses to use real-time data from all sorts of things including machines, devices and sensors to make better decisions, improve customer service, and lower the risk in the creation of new revenue opportunities. In his General Session at Internet of @ThingsExpo, Dave Wagstaff, Vice President and Chief Architect at BSQUARE Corporation, discuss the real benefits to focus on, how to understand the requirements of a successful solution, the flow of ...
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Performance is the intersection of power, agility, control, and choice. If you value performance, and more specifically consistent performance, you need to look beyond simple virtualized compute. Many factors need to be considered to create a truly performant environment. In his General Session at 15th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, discussed how to take advantage of a multitude of compute options and platform features to make cloud the cornerstone of your online presence.
In this Women in Technology Power Panel at 15th Cloud Expo, moderated by Anne Plese, Senior Consultant, Cloud Product Marketing at Verizon Enterprise, Esmeralda Swartz, CMO at MetraTech; Evelyn de Souza, Data Privacy and Compliance Strategy Leader at Cisco Systems; Seema Jethani, Director of Product Management at Basho Technologies; Victoria Livschitz, CEO of Qubell Inc.; Anne Hungate, Senior Director of Software Quality at DIRECTV, discussed what path they took to find their spot within the technology industry and how do they see opportunities for other women in their area of expertise.
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential.
Wearable devices have come of age. The primary applications of wearables so far have been "the Quantified Self" or the tracking of one's fitness and health status. We propose the evolution of wearables into social and emotional communication devices. Our BE(tm) sensor uses light to visualize the skin conductance response. Our sensors are very inexpensive and can be massively distributed to audiences or groups of any size, in order to gauge reactions to performances, video, or any kind of presentation. In her session at @ThingsExpo, Jocelyn Scheirer, CEO & Founder of Bionolux, will discuss ho...
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
“With easy-to-use SDKs for Atmel’s platforms, IoT developers can now reap the benefits of realtime communication, and bypass the security pitfalls and configuration complexities that put IoT deployments at risk,” said Todd Greene, founder & CEO of PubNub. PubNub will team with Atmel at CES 2015 to launch full SDK support for Atmel’s MCU, MPU, and Wireless SoC platforms. Atmel developers now have access to PubNub’s secure Publish/Subscribe messaging with guaranteed ¼ second latencies across PubNub’s 14 global points-of-presence. PubNub delivers secure communication through firewalls, proxy ser...
We’re no longer looking to the future for the IoT wave. It’s no longer a distant dream but a reality that has arrived. It’s now time to make sure the industry is in alignment to meet the IoT growing pains – cooperate and collaborate as well as innovate. In his session at @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, will examine the key ingredients to IoT success and identify solutions to challenges the industry is facing. The deep industry expertise behind this presentation will provide attendees with a leading edge view of rapidly emerging IoT oppor...
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, examined three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective storage designed to handle the massive surge in back-end data in a world where timely analytics is e...
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The Internet of Things will put IT to its ultimate test by creating infinite new opportunities to digitize products and services, generate and analyze new data to improve customer satisfaction, and discover new ways to gain a competitive advantage across nearly every industry. In order to help corporate business units to capitalize on the rapidly evolving IoT opportunities, IT must stand up to a new set of challenges. In his session at @ThingsExpo, Jeff Kaplan, Managing Director of THINKstrategies, will examine why IT must finally fulfill its role in support of its SBUs or face a new round of...