Welcome!

Apache Authors: Liz McMillan, Pat Romanski, Elizabeth White, Janakiram MSV, Gil Allouche

News Feed Item

Apigee Launches Predictive Big Data Analytics Platform

Apigee Insights Accelerates Digital Business With Advanced, Actionable Predictive Analytics

SAN JOSE, CA -- (Marketwired) -- 04/10/14 -- Apigee today launched a major new version of Apigee Insights, its big data analytics platform that now enables enterprises to increase customer satisfaction and revenue by predicting and immediately adapting to the needs of individual customers -- at scale. With Apigee Insights, businesses can apply sophisticated predictive analytics on fine-grained data and then proactively act on those insights in real-time, delivering individualized services through predictive apps. For example, a business could use Apigee Insights to predict a customer grievance and then deliver a mobile offer tailored to that customer to improve loyalty.

Gartner says that "by 2017, organizations using predictive business performance metrics will increase their profitability by 20 percent."(1) With Apigee Insights and the market-leading Apigee Edge API platform, only Apigee combines the power of APIs with predictive analytics to achieve the speed and scale required for digital business today.

"In today's mobile-first digital world, it's not enough to understand what your customers have done in the past -- the most successful digital businesses will predict customer needs and take action to address them," said Chet Kapoor, Apigee CEO. "Apigee Insights delivers predictive analytics at a level beyond that used at the Internet giants, and makes it available to any enterprise."

The new Apigee Insights combines predictive analytics and advanced machine learning in a unified platform. It analyzes many types of data to build a comprehensive understanding of each customer, including consumer data, such as demographics and social media usage; product interaction data, such as how a customer interacts with a company's products; and machine data that includes app and information services usage.

"Using historical measures to gauge business and process performance is a thing of the past," said Samantha Searle, research analyst at Gartner. "To prevail in challenging market conditions, businesses need predictive metrics -- also known as 'leading indicators' -- rather than just historical metrics (aka 'lagging indicators'). Predictive risk metrics are particularly important for mitigating and even preventing the impact of disruptive events on profitability."(2)

Apigee Insights is available in several solutions:

  • Industry solutions for companies in healthcare, telecom, and retail to foster increased customer satisfaction by reducing churn and delivering individualized targeting and recommendations. For example, using Apigee Insights, healthcare payers can predict members most likely to file a complaint well in advance, proactively investigate the root causes, and report on the results of the intervention program.
  • Custom solutions that enable enterprises to meet custom predictive and advanced analytics needs. Insights solutions are highly configurable, enabling enterprises to meet unique business needs.
  • API solutions that enable enterprises to increase revenue and customer satisfaction with API-powered predictive apps to anticipate and adapt to the needs of each customer.

Somesh Nigam, senior vice president and chief informatics officer at Independence Blue Cross, commented, "Independence Blue Cross is at the forefront of increasing the effectiveness of health care through predictive analytics and big data. For example, Apigee Insights has helped us move beyond simply answering customers' calls about their Medicare Advantage plans to reaching out proactively to our members before they have issues that would require our help."

The Apigee Insights technology platform is tightly integrated with Hadoop. It includes a predictive actions engine with machine learning libraries, advanced analytics and more; a distributed processing foundation for massive scalability and real-time and batch processing; and data collectors that gather 360 degrees of relevant information from interactions across all channels in and beyond the enterprise.

Predictive Big Data + APIs for Digital Acceleration

Used together, the predictive analytics in Apigee Insights and the digital infrastructure in Apigee Edge create a powerful "adaptive cycle" of continuous improvement that makes every digital interaction smarter. In this adaptive cycle, customer needs are identified using predictive analytics, and the behavior of APIs and apps can change to address the insight. The faster an enterprise can move through this adaptive cycle using APIs and predictive analytics, the faster it can innovate, adapt and accelerate its digital business.

Earlier this year, Apigee acquired InsightsOne. The InsightsOne technology has been integrated into the new Apigee Insights, which now includes predictive analytics and advanced contextual analytics in a unified big data analytics platform.

Apigee Insights is available today as a software-and-services offering, available in the cloud or on premises. For more information about Apigee Insights, visit the Apigee website at http://apigee.com/about/products/big-data.

Related links:

Apigee blog post: "The New Apigee Insights: Enable Predictive Apps"

Apigee blog post: "The Business Value of Reducing Medicare Complaints with Big Data Predictive Analytics"

About Apigee

Apigee provides the leading technology platform for digital acceleration. Through APIs and big data, Apigee delivers the scale, insight and agility any business needs to compete in today's digital world. Apigee customers include global enterprises such as Burberry, Walgreens, eBay, Shell, Live Nation, Kaiser Permanente and Sears. The company's headquarters are in San Jose, California. To learn more, go to apigee.com.

Apigee is a registered trademark in the U.S. Other product or company names mentioned may be trademarks or trade names of their respective companies.

(1) Gartner, "Predicts 2014: Business Process Reinvention Is Vital to Digital Business Transformation," Nov. 15, 2013

(2) Gartner Press Release, "Gartner Says Organizations Using Predictive Business Performance Metrics Will Increase Their Profitability 20 Percent by 2017," January 16, 2014, http://www.gartner.com/newsroom/id/2650815

Add to Digg Bookmark with del.icio.us Add to Newsvine

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
As ridesharing competitors and enhanced services increase, notable changes are occurring in the transportation model. Despite the cost-effective means and flexibility of ridesharing, both drivers and users will need to be aware of the connected environment and how it will impact the ridesharing experience. In his session at @ThingsExpo, Timothy Evavold, Executive Director Automotive at Covisint, will discuss key challenges and solutions to powering a ride sharing and/or multimodal model in the a...
Is your aging software platform suffering from technical debt while the market changes and demands new solutions at a faster clip? It’s a bold move, but you might consider walking away from your core platform and starting fresh. ReadyTalk did exactly that. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue and over a decade of audio conferencing product development to start an innovati...
WebRTC adoption has generated a wave of creative uses of communications and collaboration through websites, sales apps, customer care and business applications. As WebRTC has become more mainstream it has evolved to use cases beyond the original peer-to-peer case, which has led to a repeating requirement for interoperability with existing infrastructures. In his session at @ThingsExpo, Graham Holt, Executive Vice President of Daitan Group, will cover implementation examples that have enabled ea...
SYS-CON Events announced today that Numerex Corp, a leading provider of managed enterprise solutions enabling the Internet of Things (IoT), will exhibit at the 19th International Cloud Expo | @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Numerex Corp. (NASDAQ:NMRX) is a leading provider of managed enterprise solutions enabling the Internet of Things (IoT). The Company's solutions produce new revenue streams or create operating...
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
If you’re responsible for an application that depends on the data or functionality of various IoT endpoints – either sensors or devices – your brand reputation depends on the security, reliability, and compliance of its many integrated parts. If your application fails to deliver the expected business results, your customers and partners won't care if that failure stems from the code you developed or from a component that you integrated. What can you do to ensure that the endpoints work as expect...
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lea...
IoT is fundamentally transforming the auto industry, turning the vehicle into a hub for connected services, including safety, infotainment and usage-based insurance. Auto manufacturers – and businesses across all verticals – have built an entire ecosystem around the Connected Car, creating new customer touch points and revenue streams. In his session at @ThingsExpo, Macario Namie, Head of IoT Strategy at Cisco Jasper, will share real-world examples of how IoT transforms the car from a static p...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
From wearable activity trackers to fantasy e-sports, data and technology are transforming the way athletes train for the game and fans engage with their teams. In his session at @ThingsExpo, will present key data findings from leading sports organizations San Francisco 49ers, Orlando Magic NBA team. By utilizing data analytics these sports orgs have recognized new revenue streams, doubled its fan base and streamlined costs at its stadiums. John Paul is the CEO and Founder of VenueNext. Prior ...
One of biggest questions about Big Data is “How do we harness all that information for business use quickly and effectively?” Geographic Information Systems (GIS) or spatial technology is about more than making maps, but adding critical context and meaning to data of all types, coming from all different channels – even sensors. In his session at @ThingsExpo, William (Bill) Meehan, director of utility solutions for Esri, will take a closer look at the current state of spatial technology and ar...
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, will discuss the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports. The session will include a working demo and a technical d...
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
Businesses are struggling to manage the information flow and interactions between all of these new devices and things jumping on their network, and the apps and IT systems they control. The data businesses gather is only helpful if they can do something with it. In his session at @ThingsExpo, Chris Witeck, Principal Technology Strategist at Citrix, will discuss how different the impact of IoT will be for large businesses, expanding how IoT will allow large organizations to make their legacy ap...
The many IoT deployments around the world are busy integrating smart devices and sensors into their enterprise IT infrastructures. Yet all of this technology – and there are an amazing number of choices – is of no use without the software to gather, communicate, and analyze the new data flows. Without software, there is no IT. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the protocols that communicate data and the emerging data analy...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management solutions, helping companies worldwide activate their data to drive more value and business insight and to transform moder...
What are the new priorities for the connected business? First: businesses need to think differently about the types of connections they will need to make – these span well beyond the traditional app to app into more modern forms of integration including SaaS integrations, mobile integrations, APIs, device integration and Big Data integration. It’s important these are unified together vs. doing them all piecemeal. Second, these types of connections need to be simple to design, adapt and configure...
Digital innovation is the next big wave of business transformation based on digital technologies of which IoT and Big Data are key components, For example: Business boundary innovation is a challenge to excavate third-party business value using IoT and BigData, like Nest Business structure innovation may propose re-building business structure from scratch, as Uber does in the taxicab industry The social model innovation is also a big challenge to the new social architecture with the design fr...