Apache Authors: Liz McMillan, Carmen Gonzalez, Elizabeth White, Pat Romanski, Christopher Harrold

News Feed Item

IMG Worldwide and The Color Run(TM) Extend Multi-Year Agreement for Continued Growth of "The Happiest 5k on the Planet"

LOS ANGELES, CA -- (Marketwired) -- 04/15/14 -- IMG, the global sports, fashion and media company, and The Color Run, LLC, a unique 5K paint race event series, officially announced the extension of its partnership agreement for the expansion of The Color Run™ into dozens of countries across Europe, the Middle East and Asia.

With no winners or official times, The Color Run™ celebrates healthiness, happiness, and individuality, bringing the community together to create a five-kilometer canvas of colorful fun in which thousands of participants are doused from head to toe in different colors at each kilometer.

Already in 2014, IMG has produced events in Jakarta, Abu Dhabi, Shenzhen and Tokyo; and this past weekend, successfully produced sold-out events in Paris and at a second Tokyo stop. In addition, IMG has announced an aggressive slate of events across the globe in major markets like Hong Kong, Shanghai, Beijing, Singapore, Seoul, Bangkok, Kuala Lumpur, Dubai, Barcelona, Madrid, Amsterdam, Brussels, London, Dublin, Manchester, Toronto, Vancouver and many more. IMG continues to add countries to its portfolio with a new focus on the Middle East with the addition of Qatar, Kuwait, Lebanon and Egypt.

"The Color Run™ has been a phenomenal success," said James Leitz, Senior Vice President and Global Director of IMG Action Sports, the division that manages the roll out of the series for IMG. "The IMG offices and personnel around the world have embraced The Color Run format, IP, and digital marketing strategies to create a property that transcends boarders and has united a global community of color runners."

"When you combine the reach of IMG's global network and corporate relationships, with an event series that has revolutionized the way we communicate to the consumer, The Color Run has grown into a valuable sports and lifestyle property," added Leitz.

IMG's success with The Color Run™ has secured innovative corporate sponsorships from New Balance, Dulux, Lipton, General Mills, and others on a per country and pan-regional basis.

"We are very excited to continue our expansion into even more global communities," said The Color Run Founder and CEO Travis Snyder. "In 2014, The Color Run™ will be hosted in more than 50 countries and over 110 cities internationally. The reception has exceeded our wildest expectations and we are elated to host this happy event in such iconic cities across the world."

The Color Run™ employs social media marketing platforms to impact millions of customers resulting in broader, deeper and more meaningful engagement. With more than 3.5 million likes on Facebook, 9 million views on YouTube, 104,000 followers on Instagram and 80,000 followers on Twitter, The Color Run™ has the largest engaged fan base in mass participation sport.

About IMG
IMG Worldwide is a global sports, entertainment and media business, with nearly 3,000 employees operating in 30 countries around the globe. IMG's areas of expertise are diverse and wide ranging: IMG College; IMG's Joint Ventures in China, Brazil and India and Turkey; IMG Media; IMG Events and Federations; IMG Fashion; IMG Models; IMG Art+Commerce; IMG Clients; IMG Academies; IMG Consulting and IMG Licensing. More information is available at www.img.com. Follow us on Twitter (https://twitter.com/#!/IMG_Worldwide) and like us on Facebook (http://www.facebook.com/IMGWorldwide).

The Color Run, LLC
The Color Run is the largest event series in the United States and the first of its kind. Travis Snyder founded the 5k paint race event series in 2012, creating a new genre of running event. The Color Run celebrates healthiness, happiness and individuality, bringing the community together to create a five-kilometer canvas of colorful fun. To learn more about The Color Run, visit www.thecolorrun.com or watch this video.

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2569049

Add to Digg Bookmark with del.icio.us Add to Newsvine

Jennifer Bozzelli
(212) 774-4416
Email Contact

Jessica Nixon
The Color Run
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

IoT & Smart Cities Stories
Tapping into blockchain revolution early enough translates into a substantial business competitiveness advantage. Codete comprehensively develops custom, blockchain-based business solutions, founded on the most advanced cryptographic innovations, and striking a balance point between complexity of the technologies used in quickly-changing stack building, business impact, and cost-effectiveness. Codete researches and provides business consultancy in the field of single most thrilling innovative te...
Codete accelerates their clients growth through technological expertise and experience. Codite team works with organizations to meet the challenges that digitalization presents. Their clients include digital start-ups as well as established enterprises in the IT industry. To stay competitive in a highly innovative IT industry, strong R&D departments and bold spin-off initiatives is a must. Codete Data Science and Software Architects teams help corporate clients to stay up to date with the mod...
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, provided a fun and simple way to introduce Machine Leaning to anyone and everyone. He solved a machine learning problem and demonstrated an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intelligence and Bi...
The Japan External Trade Organization (JETRO) is a non-profit organization that provides business support services to companies expanding to Japan. With the support of JETRO's dedicated staff, clients can incorporate their business; receive visa, immigration, and HR support; find dedicated office space; identify local government subsidies; get tailored market studies; and more.
With the introduction of IoT and Smart Living in every aspect of our lives, one question has become relevant: What are the security implications? To answer this, first we have to look and explore the security models of the technologies that IoT is founded upon. In his session at @ThingsExpo, Nevi Kaja, a Research Engineer at Ford Motor Company, discussed some of the security challenges of the IoT infrastructure and related how these aspects impact Smart Living. The material was delivered interac...
CloudEXPO has been the M&A capital for Cloud companies for more than a decade with memorable acquisition news stories which came out of CloudEXPO expo floor. DevOpsSUMMIT New York faculty member Greg Bledsoe shared his views on IBM's Red Hat acquisition live from NASDAQ floor. Acquisition news was announced during CloudEXPO New York which took place November 12-13, 2019 in New York City.
Atmosera delivers modern cloud services that maximize the advantages of cloud-based infrastructures. Offering private, hybrid, and public cloud solutions, Atmosera works closely with customers to engineer, deploy, and operate cloud architectures with advanced services that deliver strategic business outcomes. Atmosera's expertise simplifies the process of cloud transformation and our 20+ years of experience managing complex IT environments provides our customers with the confidence and trust tha...
Intel is an American multinational corporation and technology company headquartered in Santa Clara, California, in the Silicon Valley. It is the world's second largest and second highest valued semiconductor chip maker based on revenue after being overtaken by Samsung, and is the inventor of the x86 series of microprocessors, the processors found in most personal computers (PCs). Intel supplies processors for computer system manufacturers such as Apple, Lenovo, HP, and Dell. Intel also manufactu...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
Darktrace is the world's leading AI company for cyber security. Created by mathematicians from the University of Cambridge, Darktrace's Enterprise Immune System is the first non-consumer application of machine learning to work at scale, across all network types, from physical, virtualized, and cloud, through to IoT and industrial control systems. Installed as a self-configuring cyber defense platform, Darktrace continuously learns what is ‘normal' for all devices and users, updating its understa...