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Apache Authors: William Schmarzo, Christopher Harrold, Elizabeth White, Talend Inc., Adrian Bridgwater

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Cloudera Powers Merkle to Perform Faster and More In-Depth Analysis

Leading CRM Agency Increases Processing Time by 10X

PALO ALTO, CA -- (Marketwired) -- 04/17/14 -- Cloudera, the leader in enterprise analytic data management powered by Apache Hadoop™, today announced that Merkle, a leading technology-enabled, data-driven customer relationship marketing (CRM) agency, is leveraging an enterprise data hub powered by Cloudera technology to support its analytical data-driven methodology to advise brands on how best to reach customers through smarter marketing.

Since deploying its enterprise data hub, Merkle has achieved faster processing times across all of its data by 7-10X, even with increased workloads. In addition to performance enhancements, Merkle is now able to utilize an entire year's worth of data to gain deeper and more productive insights. Previously, Merkle could only process 90-120 days of historical data for predictive analytics. Cloudera's Platform for Big Data has led to total cost of ownership (TCO) savings of over 60% for the management of their data over other platforms, including massively parallel processing (MPP) data warehouse systems.

Merkle has taken full advantage of Cloudera's superior training and support to get its enterprise data hub operational and to realize its full potential. This was one of the key criteria in finding the right partner to help the agency better manage customer demands.

"The Cloudera trainers were not just authorities on Hadoop, but experts in the platforms we were migrating from," said Matthew Mobley, chief marketing technology officer of Merkle. "They completely understood our struggles and have exceeded our expectations on all fronts, which not every shop out there can do. As a CRM agency, we need to present a complete view of an individual, especially with the recent explosion of data points. Cloudera has eliminated barriers while providing the comfort and performance to support an enterprise like ours."

"Feedback and success stories like Merkle are always inspiring," said Mike Olson, chairman, founder and chief strategy officer for Cloudera. "It lets our teams know that we're on the right path. Customer relations is just one industry we are transforming by harnessing the value of big data. By listening to what our users actually need, we can provide the best experience and technology possible."

A complete Cloudera enterprise data hub is an essential component of any modern data center. It frees customers from being dependent on expensive, specialized data storage and compute systems and instead takes full advantage of the power of industry-standard servers on a scale-out architecture -- allowing any company to store, access and analyze any amount of data for as long as needed. Completely secure, governed and managed to meet enterprise requirements, an enterprise data hub powered by Cloudera makes it possible for customers to bring 'compute to the data' and to build a single, unified data system, rather than having to choose which data stores to move from one system to another.

With an enterprise data hub, organizations can now take on large scale, more advanced and diverse workloads and realize new strategic benefits from data that was previously discarded or difficult to incorporate into BI or deep analytic processes. Cloudera strives to offer its customers the highest level of extensibility and security to enable the sophisticated recommendation systems, security information and event management, graph analytics and machine learning capabilities that monetize data, without the costs typically associated with specialized tools.

To learn more about Merkle's success with Cloudera visit: http://www.cloudera.com/content/cloudera/en/our-customers/merkle.html

About Cloudera
Cloudera is revolutionizing enterprise data management by offering the first unified Platform for Big Data, an enterprise data hub built on Apache Hadoop™. Cloudera offers enterprises one place to store, process and analyze all their data, empowering them to extend the value of existing investments while enabling fundamental new ways to derive value from their data. Only Cloudera offers everything needed on a journey to an enterprise data hub, including software for business critical data challenges such as storage, access, management, analysis, security and search. As the leading educator of Hadoop professionals, Cloudera has trained over 20,000 individuals worldwide. Over 900 partners and a seasoned professional services team help deliver greater time to value. Finally, only Cloudera provides proactive and predictive support to run an enterprise data hub with confidence. Leading organizations in every industry plus top public sector organizations globally run Cloudera in production.
www.cloudera.com

Connect with Cloudera
Read our blog: http://www.cloudera.com/blog/
Follow us on Twitter: http://twitter.com/cloudera
Visit us on Facebook: http://www.facebook.com/cloudera

Cloudera, Cloudera Platform for Big Data, Cloudera Enterprise Basic Edition, Cloudera Enterprise Flex Edition, Cloudera Enterprise Data Hub Edition and CDH are trademarks or registered trademarks of Cloudera in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners.

About Merkle
Merkle, a technology enabled, data driven customer relationship marketing (CRM) firm, is the nation's largest privately-held agency. For more than 25 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. By combining a complete range of marketing, technical, analytical and creative disciplines, Merkle works with clients to design, execute and evaluate connected CRM programs. With more than 2,100 employees, the privately held corporation is headquartered in Columbia, Maryland with additional offices in Boston; Chicago; Denver; Hagerstown; Little Rock; London; Minneapolis; Montvale, NJ; Nanjing; New York; Philadelphia; Pittsburgh; San Francisco and Shanghai. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

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