Click here to close now.


Apache Authors: Pat Romanski, Jim Scott, Jnan Dash, Craig Lowell, Liz McMillan

News Feed Item

WhereScape Introduces New Release of its Data Warehouse Automation Software Optimized for Pivotal Greenplum Database

WhereScape, a provider of automation software for modeling, building and extending data warehouses and analytic systems, today announced a new release of WhereScape RED, the company’s flagship automation software that is optimized to fully leverage the Pivotal Greenplum massively parallel processing (MPP) Database. Available immediately, WhereScape RED for Greenplum accelerates time to value for an organization’s Greenplum investment by eliminating hand coding and automating Greenplum development. WhereScape RED for Greenplum requires fewer resources to model, build and deploy a Greenplum data warehouse, creating a simplified infrastructure and dramatically reducing total cost of ownership.

WhereScape RED builds native database objects optimized for Greenplum as well as other analytic appliances such as Netezza and Aster. In addition, RED supports target database platforms such as Teradata, SQL Server, DB2 and Oracle. As an ELT engine, RED can extract data from OLTP systems, flat files and big data platforms such as Hadoop Hive.

WhereScape RED enables practitioners to access source data from multiple environments, create procedural code, scripts, and tables, build cubes, schedule updates, and generate documentation in HTML format, all while maintaining existing BI front-end compatibility.

“Database appliances such as Greenplum have gained tremendous traction in the marketplace as more and more IT organizations are using purpose-built platforms for enterprise data warehousing and advanced analytic tasks,” said Shawn Rogers, Vice President of Research, Business Intelligence and Data Warehousing, Enterprise Management Associates. “WhereScape RED is ideally suited for today’s highly diverse, special-purpose IT infrastructures, enabling organizations to manage their extended data ecosystems.”

Union Bank Using WhereScape to Build Greenplum Data Warehouse
Union Bank, a full-service commercial bank with almost 400 locations, is using WhereScape RED for Greenplum to automate the development of its new Greenplum-based enterprise data warehouse. The Greenplum implementation is the bank’s main focus. However it is also pursuing a parallel development track designed to address an immediate business requirement that is focused on developing a consumer-lending departmental reporting system based on Microsoft Corp.'s SQL Server.

“Our results using WhereScape have been extremely impressive,” said Ryan Fenner, Vice President, Data Solutions Architect, Union Bank. “WhereScape RED enabled us to design, develop, document and deploy a production-ready SQL-Server-based reporting solution in eight weeks that solved a critical and immediate business need. Using traditional data warehouse development methods would have taken us six to eight months.”

Fenner added that Union Bank will use WhereScape RED for Greenplum to migrate the consumer lending reporting system to its Greenplum data warehouse when the time is right. “We view our departmental reporting solution as an interim approach that fits in very well with our strategic direction,” Fenner said. “We built something that solved an immediate business need and which can easily be migrated at very low cost into the Greenplum enterprise data warehouse with minimal additional effort. WhereScape provides a very powerful, repeatable, low-cost way to develop in parallel and with agility.”

“A growing number of our customers and prospects are developing and deploying across a multi-tiered data warehouse infrastructure,” added WhereScape USA President Mark Budzinski. “We are committed to providing Greenplum customers a seamless, end-to-end experience for quickly developing their data warehouse infrastructure as well as to help maximize their use of it. WhereScape RED helps accelerate the development of data warehouses and enables organizations to benefit from them in less time, with less money, while mitigating risk resulting in fully documented implementations.”

WhereScape Knows Greenplum
WhereScape RED “knows” all Greenplum objects—including views, distribution keys and append-only tables, and utilizes Greenplum’s rich feature set to build native Greenplum objects, document them and schedule data to be loaded. RED’s open metadata architecture is stored in database tables for easy access, and integrates with external testing and source control tools.

WhereScape RED works seamlessly as an ELT (extract, load and transformation) using the Greenplum GPLOAD bulk load utility, the fast method for loading data into Greenplum. WhereScape RED generates Greenplum-specific procedural code for data movement and transformation and also supports Microsoft SSIS or ODBC to help integrate data into a single environment. WhereScape RED’s integrated scheduler provides a single point of management for your entire Greenplum data warehouse platform, supporting restart after failure and full error and audit logging.

WhereScape RED for Greenplum Highlights
Optimized code generation automatically applies Greenplum best practices

  • Eliminates hand coding through intuitive, easy-to-use GUI
  • Integrated version and source control
  • Import data from any source using GPLOAD, ODBC or SSIS
  • Manage Greenplum tables directly, including distribution and partitioning
  • Quickly create and populate dimensions and facts
  • Handle late-arriving data seamlessly
  • Manage surrogate and foreign keys automatically

About WhereScape
WhereScape designs, develops, sells and supports WhereScape 3D, the industry’s first data warehouse discovery tool; and WhereScape RED, the industry’s first and best integrated development environment for building, deploying, managing and renovating data warehouses and analytic systems. WhereScape’s products are used in every kind of today’s commercial environment: from normal-form enterprise data warehouses and data vaults, through user access layers and tiers of dependent data marts, to standalone data marts and reporting systems.

Our more than 650 customers are active and satisfied users of our technologies, and report that, with WhereScape’s products, they are able to build data warehouses with fewer people, few if any diversions, missed deadlines or unmet user expectations, and in record time: in days or weeks, instead of months or years. WhereScape has offices in Portland, Oregon; Auckland, New Zealand; and Reading, UK. For more information, please visit

All products or company names herein may be trademarks of their respective owners.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Countless business models have spawned from the IaaS industry – resell Web hosting, blogs, public cloud, and on and on. With the overwhelming amount of tools available to us, it's sometimes easy to overlook that many of them are just new skins of resources we've had for a long time. In his general session at 17th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, an IBM Company, broke down what we have to work with, discussed the benefits and pitfalls and how we can best use them to design hosted applications.
Most of the IoT Gateway scenarios involve collecting data from machines/processing and pushing data upstream to cloud for further analytics. The gateway hardware varies from Raspberry Pi to Industrial PCs. The document states the process of allowing deploying polyglot data pipelining software with the clear notion of supporting immutability. In his session at @ThingsExpo, Shashank Jain, a development architect for SAP Labs, discussed the objective, which is to automate the IoT deployment process from development to production scenarios using Docker containers.
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data shows "less than 10 percent of IoT developers are making enough to support a reasonably sized team....
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Summit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, demonstrated examples of com...
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningful and actionable insights. In his session at @ThingsExpo, Paul Turner, Chief Marketing Officer at...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, exploreed the current state of IoT connectivity and review key trends and technology requirements that will drive the Internet of Things from hype to reality.
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessions, I wanted to share some of my observations on emerging trends. As cyber security serves as a fou...
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now all corporate assets – people, objects, and spaces – can share information about themselves and thei...
The cloud. Like a comic book superhero, there seems to be no problem it can’t fix or cost it can’t slash. Yet making the transition is not always easy and production environments are still largely on premise. Taking some practical and sensible steps to reduce risk can also help provide a basis for a successful cloud transition. A plethora of surveys from the likes of IDG and Gartner show that more than 70 percent of enterprises have deployed at least one or more cloud application or workload. Yet a closer inspection at the data reveals less than half of these cloud projects involve production...
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true change and transformation possible.
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem" in this scenario: microservice A (releases daily) depends on a couple of additions to backend B (re...
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Container technology is shaping the future of DevOps and it’s also changing the way organizations think about application development. With the rise of mobile applications in the enterprise, businesses are abandoning year-long development cycles and embracing technologies that enable rapid development and continuous deployment of apps. In his session at DevOps Summit, Kurt Collins, Developer Evangelist at, examined how Docker has evolved into a highly effective tool for application delivery by allowing increasingly popular Mobile Backend-as-a-Service (mBaaS) platforms to quickly crea...
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound effect on the world, and what should we expect to see over the next couple of years.
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, wil...
PubNub has announced the release of BLOCKS, a set of customizable microservices that give developers a simple way to add code and deploy features for realtime apps.PubNub BLOCKS executes business logic directly on the data streaming through PubNub’s network without splitting it off to an intermediary server controlled by the customer. This revolutionary approach streamlines app development, reduces endpoint-to-endpoint latency, and allows apps to better leverage the enormous scalability of PubNub’s Data Stream Network.