|By Business Wire||
|June 3, 2014 02:10 PM EDT||
SYNTASA™, the industry’s leading Marketing Analytics-as-a-Service (MAaaS) provider announced the delivery of its first solution for Content Personalization. With this first MAaaS application, SYNTASA offers deep insight into the online retail-marketing sector, driving content personalization and more effective campaign management.
Utilizing open source technology based on the Hadoop Data Platform, SYNTASA is able to immediately scale Big Data Analytics for real-time ingestion, algorithm execution and output to dramatically change the speed and understanding of the business decision process. Initial analysis of customer data utilized in the development of more granular segmentation leads to personalized content and campaigns. This has demonstrated to SYNTASA clients the power and speed of the offering, driving consumer Awareness, Acquisition and Retention.
“Our solution provides a scalable platform able to aggregate and integrate data from social media, machine and sensor activity, browser behavior, geo-location and mobile device activity, IP addresses, purchasing history, weather patterns and trends, census information and many others,” said Jay Marwaha, President and CEO of SYNTASA. “Utilizing these additional data sources for deeper customer attribution and segmentation is what builds the foundation for personalization.”
The ability to deliver personal campaigns across multiple marketing channels has a direct impact on the results that online enterprises are seeking for increased conversions, product sales and new customer accounts. SYNTASA is working with several customers on their own Personalization Index. The Personalization Index is the ratio between personalized campaigns and content and customer conversions, and is the ultimate index measuring digital marketing results.
SYNTASA is an Analytics as a Service provider focusing on Marketing Analytic solutions and applications. SYNTASA’s Marketing Analytics-as-a-Service (MAaaS) solution enables companies to improve customer awareness, acquisition and retention outcomes by optimizing the customer experience through a secure, intelligent, real-time and highly scalable cloud-based big data platform. This unique MAaaS solution goes beyond the typical digital marketing suite – the SYNTASA team itself provides the deep industry and solution expertise needed for companies to quickly gain deeper insight into their customer bases. Premier customers include companies in retail, financial services, online marketing (ecommerce), and US Government industries. SYNTASA is headquartered in Herndon, Va just outside the Washington, DC metropolitan area. For more information, visit http://www.syntasa.com.
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in Embedded and IoT solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and ...
May. 31, 2016 09:15 AM EDT Reads: 881
18th Cloud Expo, taking place June 7-9, 2016, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some...
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SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer's modular architecture, full-featured API, and sophisticated automation provide unparalleled performance and control. Its flexible unified platform seamlessly spans physical and virtual devices linked via a world...
May. 31, 2016 09:00 AM EDT Reads: 2,436
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May. 31, 2016 08:15 AM EDT Reads: 1,823
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May. 31, 2016 06:00 AM EDT Reads: 2,035
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device. For more information, please visit https://www.mangoapps.com/.
May. 31, 2016 05:45 AM EDT Reads: 1,212
SYS-CON Events announced today TechTarget has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget is the Web’s leading destination for serious technology buyers researching and making enterprise technology decisions. Its extensive global networ...
May. 31, 2016 05:45 AM EDT Reads: 3,374
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May. 31, 2016 05:00 AM EDT Reads: 1,594
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
May. 31, 2016 05:00 AM EDT Reads: 3,374
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May. 31, 2016 04:30 AM EDT Reads: 1,591
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
May. 31, 2016 04:15 AM EDT Reads: 3,078
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
May. 31, 2016 04:15 AM EDT Reads: 2,122
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May. 31, 2016 04:00 AM EDT Reads: 1,445
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May. 31, 2016 04:00 AM EDT Reads: 1,550
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 18th International CloudExpo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
May. 31, 2016 03:15 AM EDT Reads: 2,576
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May. 31, 2016 01:30 AM EDT Reads: 1,478