|By Mat Mathews||
|August 15, 2014 04:05 PM EDT||
There is no doubt that software defined networking has the power to improve network performance on college campuses. University networks demand flexible and reliable solutions and many institutions are turning to SDN to save time, increase efficiency and reduce IT costs. A few of the articles below analyze this very opportunity.
In this week’s PlexxiTube of the week, Dan Bachman answers the commonly asked question: “Is Plexxi’s Big Data fabric for Hadoop only?”
Mitch Wagner wrote a piece on the strategy behind Cisco and VMware’s data center partnerships this week in Light Reading. For the better part of two decades, we have seen the “Best of Breed” era in IT. Solutions have been cobbled together by companies (or integrators) after picking the best of breed solutions for each point component within the broader solution. What VCE and Exadata teach us is that companies will succeed if they handle the integrations for the customer. The first step is to partner, but more consolidation within the in the industry will follow. Over time, we will end up with pre-integrated solutions that are offered by a smaller number of large players. This re-verticalization of IT will fundamentally change how we buy and deploy infrastructure, which will remove some constraints and create additional requirements on the underlying platforms. I don’t think this will play out immediately, but we likely will see a different competitive landscape five years from now after a long period of relative stability.
In a contributed article for EdTech Magazine, Aletha Noonan identified that software defined networking has potential in higher education settings. In my opinion, university environments frequently have a diverse set of traffic types that tend to vary fairly predictably with time of day. During the day, someone in the life sciences department might be doing genome mapping, and then at night all of the students come back to stream content. From a university perspective, not all of this traffic is equal, and an SDN environment allows for dynamic treatment of different types of payloads. Additionally, with fiber connecting buildings, there is a lot of opportunity to do more interesting treatment of traffic between buildings (or in the case of I2, between cooperating campuses). The sweet spot in the .edu space will be how SDN gets married to high-bandwidth transport—together they seem to be a potent combination.
In a post on the Barron’s TechTraderDaily blog, Tiernan Ray covered Cisco’s software defined networking solution. I think that talk like this about SDN, especially as it relates to margins, is a little bit imprecise. Software defined networking is not the reduction of margin because there is functionality in software. The truth is that even the hardware-driven networks that have existed forever get the lion’s share of their functionality via software already. A typical R&D split is on the order of 90-10, with software taking up most of the investment. What we really have is a pricing imbalance. As SDN takes off and hardware becomes less differentiated, we will see a shift in pricing from hardware to software. APIC is notable because it is a software product that gives CSCO another point of monetization. The real threat is not software. What SDN represents is an architectural shift that levels the playing field to some extent. Cisco has built a stronghold with very high barriers to entry because no one can catch up to 30 years of feature development. If there is an architectural reset, competition gets stronger. And competition will drive price down (and likely margin as newer companies could have a lower margin threshold to gain market entry). The question is how will Cisco compete in a more price-sensitive environment? My guess—they squeeze the supply chain first, then go after their resellers. Cisco will pull more of that business in-house, seeing VCE as a successful GTM experiment. When the EMC relationship erodes completely, they replace it with their own business. This leaves partners in a lurch. The biggest resellers will gobble up the smaller resellers at lower margin. Cisco recoups some of that, and they can keep margins buoyed to some extent. There is disruption here. There will be share moves, and the resellers are perhaps in the most vulnerable position.
Peter Burrows covered Cisco’s recent earnings report in a piece for Bloomberg this week. This seems to happen every year, and with a company this large, you kind of expect it. It is not uncommon to place bets, see what works, trim, and then double down on the bets that panned out. The comments about margin pressure because of software are probably a bit imprecise. The vast majority of R&D expense is on the software side already—it’s just that the pricing mix favors the hardware. SDN will drive a change in pricing mix. That by itself doesn’t necessarily hurt margins; think of it more as a shell game of where money goes. SDN represents a new way of doing things, which means that Cisco’s strength from 30 years of feature development doesn’t mean as much. It opens the playing field some, and that brings competition. Competition will drive pricing pressure, and with that comes margin pressure. Cisco will combat that by squeezing the supply chain and then gobbling up their resellers’ business. Small and medium-sized resellers will be at risk as Cisco claws some of that business back, using VCE as a blueprint for how to go more direct. Large resellers will consolidate business (at lower margin), and Cisco will mitigate the margin pressure some. The real shift is competition.
This week, the team assembled in NYC for @Cloud Expo 2015 and @ThingsExpo 2015. For the past four years, this has been a must-attend event for MetraTech. We were happy to once again join industry visionaries, colleagues, customers and even competitors to share and explore the ways in which the Internet of Things (IoT) will impact our industry. Over the course of the show, we discussed the types of challenges we will collectively need to solve to capitalize on the opportunity IoT presents.
Oct. 13, 2015 06:30 PM EDT Reads: 128
Through WebRTC, audio and video communications are being embedded more easily than ever into applications, helping carriers, enterprises and independent software vendors deliver greater functionality to their end users. With today’s business world increasingly focused on outcomes, users’ growing calls for ease of use, and businesses craving smarter, tighter integration, what’s the next step in delivering a richer, more immersive experience? That richer, more fully integrated experience comes about through a Communications Platform as a Service which allows for messaging, screen sharing, video...
Oct. 13, 2015 06:15 PM EDT Reads: 1,229
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in high-performance, high-efficiency server, storage technology and green computing, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and Embedded Systems worldwide. Supermi...
Oct. 13, 2015 06:00 PM EDT Reads: 231
As more intelligent IoT applications shift into gear, they’re merging into the ever-increasing traffic flow of the Internet. It won’t be long before we experience bottlenecks, as IoT traffic peaks during rush hours. Organizations that are unprepared will find themselves by the side of the road unable to cross back into the fast lane. As billions of new devices begin to communicate and exchange data – will your infrastructure be scalable enough to handle this new interconnected world?
Oct. 13, 2015 05:00 PM EDT Reads: 123
SYS-CON Events announced today that Dyn, the worldwide leader in Internet Performance, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Dyn is a cloud-based Internet Performance company. Dyn helps companies monitor, control, and optimize online infrastructure for an exceptional end-user experience. Through a world-class network and unrivaled, objective intelligence into Internet conditions, Dyn ensures traffic gets delivered faster, safer, and more reliably than ever.
Oct. 13, 2015 04:00 PM EDT Reads: 729
SYS-CON Events announced today that Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, will keynote at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
Oct. 13, 2015 03:15 PM EDT Reads: 257
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal an...
Oct. 13, 2015 01:00 PM EDT Reads: 227
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data shows "less than 10 percent of IoT developers are making enough to support a reasonably sized team....
Oct. 13, 2015 01:00 PM EDT Reads: 343
The IoT market is on track to hit $7.1 trillion in 2020. The reality is that only a handful of companies are ready for this massive demand. There are a lot of barriers, paint points, traps, and hidden roadblocks. How can we deal with these issues and challenges? The paradigm has changed. Old-style ad-hoc trial-and-error ways will certainly lead you to the dead end. What is mandatory is an overarching and adaptive approach to effectively handle the rapid changes and exponential growth.
Oct. 13, 2015 01:00 PM EDT Reads: 339
There will be 20 billion IoT devices connected to the Internet soon. What if we could control these devices with our voice, mind, or gestures? What if we could teach these devices how to talk to each other? What if these devices could learn how to interact with us (and each other) to make our lives better? What if Jarvis was real? How can I gain these super powers? In his session at 17th Cloud Expo, Chris Matthieu, co-founder and CTO of Octoblu, will show you!
Oct. 13, 2015 12:00 PM EDT Reads: 304
Developing software for the Internet of Things (IoT) comes with its own set of challenges. Security, privacy, and unified standards are a few key issues. In addition, each IoT product is comprised of at least three separate application components: the software embedded in the device, the backend big-data service, and the mobile application for the end user's controls. Each component is developed by a different team, using different technologies and practices, and deployed to a different stack/target - this makes the integration of these separate pipelines and the coordination of software upd...
Oct. 13, 2015 12:00 PM EDT Reads: 412
As a company adopts a DevOps approach to software development, what are key things that both the Dev and Ops side of the business must keep in mind to ensure effective continuous delivery? In his session at DevOps Summit, Mark Hydar, Head of DevOps, Ericsson TV Platforms, will share best practices and provide helpful tips for Ops teams to adopt an open line of communication with the development side of the house to ensure success between the two sides.
Oct. 13, 2015 12:00 PM EDT Reads: 693
The IoT is upon us, but today’s databases, built on 30-year-old math, require multiple platforms to create a single solution. Data demands of the IoT require Big Data systems that can handle ingest, transactions and analytics concurrently adapting to varied situations as they occur, with speed at scale. In his session at @ThingsExpo, Chad Jones, chief strategy officer at Deep Information Sciences, will look differently at IoT data so enterprises can fully leverage their IoT potential. He’ll share tips on how to speed up business initiatives, harness Big Data and remain one step ahead by apply...
Oct. 13, 2015 12:00 PM EDT Reads: 747
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, will explore the current state of IoT connectivity and review key trends and technology requirements that will drive the Internet of Things from hype to reality.
Oct. 13, 2015 11:00 AM EDT Reads: 320
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi's VP Business Development and Engineering, will explore the IoT cloud-based platform technologies driving this change including privacy controls, data transparency and integration of real time context w...
Oct. 13, 2015 11:00 AM EDT Reads: 306
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Oct. 13, 2015 07:00 AM EDT Reads: 6,012
Nowadays, a large number of sensors and devices are connected to the network. Leading-edge IoT technologies integrate various types of sensor data to create a new value for several business decision scenarios. The transparent cloud is a model of a new IoT emergence service platform. Many service providers store and access various types of sensor data in order to create and find out new business values by integrating such data.
Oct. 13, 2015 04:00 AM EDT Reads: 683
There are so many tools and techniques for data analytics that even for a data scientist the choices, possible systems, and even the types of data can be daunting. In his session at @ThingsExpo, Chris Harrold, Global CTO for Big Data Solutions for EMC Corporation, will show how to perform a simple, but meaningful analysis of social sentiment data using freely available tools that take only minutes to download and install. Participants will get the download information, scripts, and complete end-to-end walkthrough of the analysis from start to finish. Participants will also be given the pract...
Oct. 13, 2015 03:00 AM EDT Reads: 410
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Oct. 13, 2015 03:00 AM EDT Reads: 263
WebRTC services have already permeated corporate communications in the form of videoconferencing solutions. However, WebRTC has the potential of going beyond and catalyzing a new class of services providing more than calls with capabilities such as mass-scale real-time media broadcasting, enriched and augmented video, person-to-machine and machine-to-machine communications. In his session at @ThingsExpo, Luis Lopez, CEO of Kurento, will introduce the technologies required for implementing these ideas and some early experiments performed in the Kurento open source software community in areas ...
Oct. 13, 2015 12:45 AM EDT Reads: 854